The Expandi Enablement offer is the ideal service for customers that want to enable their marketing teams or partners to be more digital focused, provide them with the necessary elements to define an efficient digital and social marketing strategy.

1. DIGITAL MARKETING ENABLEMENT OFFER
Group Overview & Services
1© Copyright 2017 Expandi Group - The information contained herein is subject to change without notice

2. CHANNEL ENABLEMENT – DIGITAL & SOCIAL
The Expandi Enablement offer is the ideal service for customers that want to enable their marketing teams or
partners to be more digital focused, provide them with the necessary elements to define an efficient digital and
social marketing strategy.
Expandi has created a successful journey in three steps:
2© Copyright 2017 Expandi Group - The information contained herein is subject to change without notice
STEP 1
STEP 2
STEP 3
Digital
Implementation
Digital
Activation
Digital
Education
Provision
of digital services
Follow-up: digital assessment
review and recommendations
Digital Marketing Workshop
and Digital Assessment
Customization
frommanytopersonal

3. 3
• The Expandi Marketing Workshops will provide a comprehensive picture
of the digital media landscape and cover the detailed elements you
need to deliver digital marketing for your business.
• In particular, we will provide a clear understanding of how to implement
a digital and social media strategy and a facilitated action plan to get
started,
• At the end of the workshop the participants will be able to:
• plan and execute a digital marketing strategy in B2B
• use social media channel for leads generation
• integrate digital and social tactics with more traditional marketing
activities
At the end of the workshop
there will always be a
session of about 30 mins to
answer the final questions
from the audience
We provide the
partecipants with supporting
materials where necessary
Our workshops are highly
interactive in order to
stmulate questions and
observations from the
participants
For a Global a IT vendor
• Since the beginning of the project,
Expandi has run more than 50 digital
workshops to Partners in 17 different
countries
• Each workshop had an average of 12
participants.
• Expandi has provided more than 250
digital assessments to the Partners
CHANNEL ENABLEMENT – DIGITAL & SOCIAL

4. SOME ACHIEVEMENTS IN THE LAST TWO YEARS
COUNTRY # WORKSHOP # ASSESSMENT
Benelux 11 50
DACH 14 45
France 15 78
Italy 15 34
Nordics 9 45
Spain 5 36
United Kingdom 5 22
Hungary 1 8
Croatia 1 13
Russia 1 26
Romania 1 -
Israel 1 2
United Arab
Emirates
2 20
South Africa - 3
All our speakers are highly experienced professionals with more than 10 years experience
in digital and social media marketing.
We deliver our workshops in different languages:
In H2 2018 we have scheduled 10 new
workshops for 2 vendors

5. CHANNEL ENABLEMENT – DIGITAL & SOCIAL WORKSHOP OFFER
5© Copyright 2017 Expandi Group - The information contained herein is subject to change without notice
Format available:
Workshop only
1. Digital Marketing course 2. Social Marketing 3. Multi-channel Marketing 4. Social Selling
1. Getting Start
• Welcome
• Current Landscape
• Marketing 2.0
2. Strategy & Planning
• Planning
• Persona Marketing
• Messaging
• Creation great content
• Digital Customer Journey
• Nurturing Cycle
2. Content & Inbound
• Introduction to Inbound Marketing
• Content and context
• Content Creation
• Content Curation
• Content Amplification
2. Inbound Marketing
• Introduction to Inbound Marketing
• Content Marketing Strategy
• Converged online media plan
• Integrated campaigns
2. Social Media
• Implement a Social Selling system on
LinkedIn
• Build trust and credibility
• Figures and Facts
3. Execution
• Paid Media and networks
• Owned Strategy & leveraging channels
• Earned Strategy & Social Media
outreach
• Test & Measurement
1. Getting Start
• Welcome
• Current Landscape
• Getting started with Twitter, LinkedIn,
Xing, Google+ and more
1. Digital Marketing in B2B
• Current Landscape
• How B2B online behavior has changed?
• From channels to Omnichannel
1. Getting Start
• How Social media help to sale?
• Networking strategy
• Marketing content for social selling
3. Social Selling & CRM
• Twitter Lists
• Social Analytics
• Influencer Marketing
• Social CRM with tools
3. Multichannel Strategy
• How to create a strategy?
• Integrated approach
• A digital strategy framework
3. Conversion
• Social Sales Navigator
• How to use Twitter?
• How to build the best social sales
profile?
Format available:
Workshop and Webinar
Format available:
Workshop and Webinar
Format available:
Workshop only

6. • Overall there has been high satisfaction from the participants of the workshop with average rate between 4 to
5 (see an example below)
• Both the partners and the vendor were satisfied about the quality of the delivery, the capacity of the trainers
to present the contents and execute the exercises.
• The partners were pleased with the high interactivity of the workshops and the larger focus on digital marketing
• The Vendor’s local teams were pleased to see a high interaction between the participants and the way
Expandi trainers answered to their questions
Topics
#5 is Strongly Agree/ Excellent and
1 is Strongly Disagree/ Poor
Rate 1 Rate 2 Rate 3Rate 4 Rate 5
1 Overall content of the event 0 0 1 6 8
2 Topic : Marketing in Digital World 0 0 1 6 8
3
Topic : Leveraging Vendor’s Digital
Content Marketing 0 0 2 6 7
4 Topic : Web Site Effectiveness 0 0 1 5 9
5
Topic : The Digital Marketing Plan
Framework 0 0 1 5 9
Example of Rating- the number in boxes represents the number of BPs
Evaluation form from a Q2-17 workshop
PARTNER’S FEEDBACK
“I express my sincere appreciation to the Expandi trainer for his
professional skills and his great acknowledge of the subject.
The BPs who have participated to the workshop have shared the
same appreciation for the preparation of the trainer and for the
great insights he was able to give them during the session.
So, I’d really like to thank Expandi for this brilliant training that
have enriched not only the partners but also ourselves”
Feedback from the Vendor’s local marketing director to the
Europe Marketing Enablement Leader

7. CHANNEL ENABLEMENT – DIGITAL ASSESSMENT
7© Copyright 2017 Expandi Group - The information contained herein is subject to change without notice
After the workshop we run a digital assessment of
the company. The analysis focuses on the quality
of the website and the social media activity:
• For the website, it is assessed the level of
optimisation for the Search Engines and the
overall usability.
• For the Social Media, the frequency of posting,
the quality of the contents and the use of a
blog to support such activity.
Based on the key-findings of the analysis, the
assessment also provides recommendations how
to improve the digital presence

8. AMSTERDAM, BOISE, CAIRO,COPENHAGEN, DUBAI, HELSINKI,
JOHANNESBURG, LONDON, MADRID, MILAN, MOSCOW, MOUNTAIN VIEW,
STUTTGART, OSLO, PARIS, STOCKHOLM, TEL AVIV, VIENNA, WARSAW
thank you
Marco Ottonello/ May 2018
Contact me at marco.ottonello@expandigroup.com
LinkedIn https://www.linkedin.com/in/marcoottonellomarketing/
Tiwtter: @mottonello