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in
colors
numbers&
design
Friday, July 12, 13
Before coming to 8th Light, I
freelanced as a brand identity
specialist.
I’m Alejandra.
I am a design apprentice at
8th Light.
Friday, July 12, 13
First,
Friday, July 12, 13
First,
how do we define good design?
Friday, July 12, 13
First,
how do we define good design?
Is it decorative?
Friday, July 12, 13
First,
how do we define good design?
Is it decorative?
Fancy?
Friday, July 12, 13
First,
how do we define good design?
Is it decorative?
Fancy?
Showy?
Friday, July 12, 13
First,
how do we define good design?
Is it decorative?
Fancy?
Showy?
Trendy?
Friday, July 12, 13
First,
how do we define good design?
Is it decorative?
Fancy?
Showy?
Trendy?
lots of Photoshop!
Friday, July 12, 13
Friday, July 12, 13
good design
Friday, July 12, 13
good designSolves a specific problem
Friday, July 12, 13
good designSolves a specific problem
Evokes an emotional response
Friday, July 12, 13
good designSolves a specific problem
Evokes an emotional response
Simplifies things for the user
Friday, July 12, 13
good designSolves a specific problem
Evokes an emotional response
Simplifies things for the user
Organizes chaos.
Friday, July 12, 13
Evokes an emotional response
Friday, July 12, 13
Fear
Friday, July 12, 13
Anger
Friday, July 12, 13
Trust
Friday, July 12, 13
Excitement
Friday, July 12, 13
Love
Friday, July 12, 13
Interest
Friday, July 12, 13
Loyalty
Friday, July 12, 13
Commitment
Friday, July 12, 13
Can just colors and numbers do all that?!
Friday, July 12, 13
Friday, July 12, 13
color
Friday, July 12, 13
RGBCMYK
Print Web
Friday, July 12, 13
whatever
Friday, July 12, 13
Friday, July 12, 13
Complementary
Friday, July 12, 13
Analogous
Friday, July 12, 13
Split
High contrast without strong tension
Friday, July 12, 13
Triadic
Equidistant colors provide balance
Friday, July 12, 13
Tetradic
Important to use proper ratio of color
Friday, July 12, 13
Tetradic
Important to use proper ratio of color
Friday, July 12, 13
Tetradic
Important to use proper ratio of color
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Orange increases oxygen supply to the brain.
Friday, July 12, 13
Orange increases oxygen supply to the brain.
Green symbolizes energy and healing.
Friday, July 12, 13
Orange increases oxygen supply to the brain.
Green symbolizes energy and healing.
Blue suppresses appetite and increases loyalty.
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
baby shower!
Friday, July 12, 13
baby shower!
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Less is always more.
Friday, July 12, 13
numbers
Friday, July 12, 13
numbersThey can affect consumer’s attitudes
toward your product.
Friday, July 12, 13
1, 2, 3, 5
Friday, July 12, 13
1, 2, 3, 5
Notice anything?
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
2
Friday, July 12, 13
2
(steer clear of using this imagery..)
Friday, July 12, 13
2
Friday, July 12, 13
2
Friday, July 12, 13
2
Friday, July 12, 13
2
Friday, July 12, 13
Friday, July 12, 13
3
Friday, July 12, 13
3
Friday, July 12, 13
mind, body, soul
3
Friday, July 12, 13
mind, body, soul
past, present, future
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
green, yellow, red
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
green, yellow, red
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
green, yellow, red
3
Friday, July 12, 13
3
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
5
Friday, July 12, 13
Friday, July 12, 13
5
Friday, July 12, 13
5
Friday, July 12, 13
5
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Making something look good isn’t simple.
Friday, July 12, 13
Making something look good isn’t simple.
But it is definitely doable, even if you’re not a
designer.
Friday, July 12, 13

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Colors & Numbers in Design