Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

TWIST: Using HumanKind tools in my personal life

1,460 views

Published on

During our Friday morning chats called TWIST, we get to bring 10 minutes on any topic. I used our internal tools and approaches and applied them to my personal life. Doing thing allowed me to pressure test our approach into practical life and experience them first hand instead of for our clients.

Published in: Data & Analytics
  • Be the first to comment

TWIST: Using HumanKind tools in my personal life

  1. 1. HumanKind THE WAY I SEE THINGS Friday, July 12, 13
  2. 2. Everyday we utilize tools to help sell ideas to clients. Grounded in research, meticulously laid out to provide insights in what will help clients succeed as marketers. Why stop at work? Friday, July 12, 13
  3. 3. What if they helped us in life? Friday, July 12, 13
  4. 4. THIS... Speaking of life... Friday, July 12, 13
  5. 5. THIS ... just became Friday, July 12, 13
  6. 6. If we are able to make these tools work in our personal life as well as they do for our clients, we further prove we’ve been able to create HumanKind Friday, July 12, 13
  7. 7. Through the tools of Leo Burnett. My Life Friday, July 12, 13
  8. 8. Not Carol Foley approved. This is merely my interpretation to adapt to our tools. Caution Friday, July 12, 13
  9. 9. Friday, July 12, 13
  10. 10. People Purpose Participation Populism Friday, July 12, 13
  11. 11. Participation Friday, July 12, 13
  12. 12. Participation #1 #2 #3 #4 Tool Styles PlayBuyShare Friday, July 12, 13
  13. 13. Participation Tool Friday, July 12, 13
  14. 14. Friday, July 12, 13
  15. 15. Friday, July 12, 13
  16. 16. ! Friday, July 12, 13
  17. 17. Participation Tool: Insight into journeys by category Friday, July 12, 13
  18. 18. Some of the most important journeys include what shall we call THIS? Friday, July 12, 13
  19. 19. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# Friday, July 12, 13
  20. 20. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” Friday, July 12, 13
  21. 21. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” Friday, July 12, 13
  22. 22. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Do we love it?” Friday, July 12, 13
  23. 23. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Will everyone be called that?” “Do we love it?” Friday, July 12, 13
  24. 24. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Will everyone be called that?” “Do we love it?” “What about these?” Friday, July 12, 13
  25. 25. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Will everyone be called that?” “Do we love it?” “What about these?” “Rafferty” Friday, July 12, 13
  26. 26. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Will everyone be called that?” “Do we love it?” “What about these?” “Rafferty” “It’s time” Friday, July 12, 13
  27. 27. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Will everyone be called that?” “Do we love it?” “What about these?” “Rafferty” “It’s time” “Welcome Rafferty!” Friday, July 12, 13
  28. 28. Participation Styles Friday, July 12, 13
  29. 29. 4 Key Participation Styles Acting Interacting PlayersContent EXPRESS COMPETE EXPLORE COLLABORATE Source: Quadrant chart adapted from “Smart Gamification: Social Game Design for a Connected World” by Amy Jo Kim, pH.D. ©2010 Friday, July 12, 13
  30. 30. Participation Verbs Acting ChallengeWin Showoff Compare Taunt Like Greet Comment Help Share Give Rate CollectView Vote Curate Review Choose Customize Decorate Design Build Create Purchase Interacting PlayersContent EXPRESS COMPETE EXPLORE COLLABORATE Source: Quadrant chart adapted from “Smart Gamification: Social Game Design for a Connected World” by Amy Jo Kim, pH.D. ©2010 Friday, July 12, 13
  31. 31. Other things I participate in woodworkingd.i.y parenting music adventuresmarketing gift giving Friday, July 12, 13
  32. 32. Friday, July 12, 13
  33. 33. content interacting acting players EXPRESS EXPLORE COMPETE COLLABORATE Friday, July 12, 13
  34. 34. content interacting acting players EXPRESS EXPLORE COMPETE COLLABORATE Friday, July 12, 13
  35. 35. content interacting acting players EXPRESS EXPLORE COMPETE COLLABORATE Friday, July 12, 13
  36. 36. content interacting acting players EXPRESS EXPLORE COMPETE COLLABORATE Friday, July 12, 13
  37. 37. content interacting acting players EXPRESS EXPLORE COMPETE COLLABORATE Friday, July 12, 13
  38. 38. Friday, July 12, 13
  39. 39. Play Buy Share Friday, July 12, 13
  40. 40. Play Buy Share Friday, July 12, 13
  41. 41. Play Buy Share Friday, July 12, 13
  42. 42. Friday, July 12, 13
  43. 43. Friday, July 12, 13
  44. 44. Friday, July 12, 13
  45. 45. Friday, July 12, 13
  46. 46. Friday, July 12, 13
  47. 47. Friday, July 12, 13
  48. 48. HumanKindlacksacts lacks purpose has purpose hasacts Friday, July 12, 13
  49. 49. HumanKind HumanKind lacksacts lacks purpose has purpose hasacts Friday, July 12, 13
  50. 50. 1 Destructive 2 No Idea 3 Invisible 4 I don’t know what this brand stands for 5 I understand the brand’s purpose 6 An intelligent idea 7+ An inspiring idea, beautifully crafted 8 Changes the people think and feel 9 Changes the way people live 10 Changes the world Friday, July 12, 13
  51. 51. lacksacts lacks purpose has purpose hasacts 123 4 1097+ 6 5 Friday, July 12, 13
  52. 52. lacksacts lacks purpose has purpose hasacts 123 4 1097+ 6 5 Family budgetsClothes I never wear Photos Things still in boxes Items on a shelf Car Savings Woodshop Projects James Rafferty Home Marriage Vacations Friday, July 12, 13
  53. 53. Create Participation @ Work Friday, July 12, 13
  54. 54. Create Participation @ Workand Life Friday, July 12, 13

×