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Discover Your Truth, Live Your Truth - Comprehensive Personal Branding Workshop
The document outlines a comprehensive personal branding workshop led by Brad VanAuken aimed at helping participants identify and live their deepest truths for a more fulfilling life. It includes various activities and guided sessions focusing on self-analysis, personal credos, strengths, and creating life plans, designed for those seeking clarity and authenticity in their lives. Participants can expect to gain a better understanding of their motivations, develop a personal credo, and create an 'elevator speech' as deliverables from the course.
Discover Your Truth, Live Your Truth - Comprehensive Personal Branding Workshop
- 1. Discovering Your Truth LivingYour Truth Comprehensive Personal Branding Workshop Created and Delivered by Brad VanAuken President & founder, BrandForward, Inc. © 2020 BrandForward, Inc.
- 2. Workshop Objectives • Helpyou identify and live your deepest truths • Help you create a life that brings you joy and energizes you while simultaneously providing you with a deep peace of mind • Accomplish this in an economically sustainable way © 2020 BrandForward, Inc.
- 3. Course Overview Most peoplefollow paths that are dictated by their parents, teachers, bosses, employers, the society within which they live, etc. rather than from within. Studies have shown that people who have discovered who they are and what drives/energizes them are much happier and more successful than those who haven’t. As Socrates said, ‘an unexamined life is not worth living.’ Yet many people never take the time to do just this. This course provides a process that will help you discover and live your deepest truths. Insight People who love what they do are far more successful than people who are motivated only by financial reward. If you love what you do, your work becomes play and your passion makes hard work and long hours seem effortless. © 2020 BrandForward, Inc.
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- 5. Who this Courseis For • People who would like take time out of their busy schedules to (re)examine and enrich their lives • People who are just entering the workforce • People who are seeking more clarity in their lives • People who have a nagging feeling that something is missing in their lives • People who would like to enhance their personal grounding • People who are in transition in their lives • People who are considering career or personal changes • People who want to make a bigger difference in the world • People who would like to significantly alter the course of their lives • People who seek the courage and tools to live their lives with greater authenticity, passion and integrity © 2020 BrandForward, Inc.
- 6. People living theirbliss • Feel a sense of meaning and coherence • Feel a sense of conviction • Feel a sense of direction • Feel fully alive • Feel light, as if they are operating at a higher frequency • Are joyful • Are energetic • Are at peace with themselves and the world • Feel a sense of clarity © 2020 BrandForward, Inc.
- 7. People living theirbliss • Are creative • Feel powerful • Are healthy • Routinely experience synchronicity • Have leaps of insight and perspective • Have a quick ability to bounce back from stress • Feel as though they are making a difference in the world • Are in a flow state – at one with their activities • Feel as though time has ceased and that they are living outside of time © 2020 BrandForward, Inc.
- 8. People living theirbliss • Are increasingly surrounded by kindred spirits who share their passions • Feel a deep sense of familiarity and connection with people that they have just met • Have deep, insightful discussions with people that they have just met • Can and do talk for hours on subjects that they love • Amass an increasing collection of resources around their bliss • Feel as though a silent hand is guiding them • Increasingly feel at one with the world, as if everything is interconnected • Increasingly feel in a state of perfection © 2020 BrandForward, Inc.
- 9. What People CanExpect to Receive from this Course • A better understanding of their hopes, fears, values and personal motivations • Getting in touch with their deepest longings • A better understanding of what brings them deep peace, happiness and fulfillment • A personal credo • An approach to living their lives more authentically and enthusiastically • Short and long term objectives for the most important aspects of their lives • A personal “elevator speech” © 2020 BrandForward, Inc.
- 10. Course Deliverables • Personalcredo • List of most important personal motivators and enervators • Short-term and longer-term life plan • Personal “elevator speech” © 2020 BrandForward, Inc.
- 11. Material that hasinformed this workshop • Self Assessment and Career Management (Harvard Business School) • Clear Purpose Management (Clear Purpose Management, Inc.) • Japanese Ikigai concept • Achieving Your Potential (Hallmark Training Institute) • Your Life’s Work: Creativity, Career, and Life Alignment (Esalen Institute) • Natural Powers: Making a Real Life Out of Our Heart’s Desire (Esalen Institute) • Build Your Own Theology (All Souls Unitarian Universalist Church of Kansas City, Missouri) • Leadership Development Program (Center for Creative Leadership) © 2020 BrandForward, Inc.
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- 13. Workshop Outline Session 1– Introduction to Self Analysis • Why I am here? – a sharing • General principles to help guide me in this process of self discovery • Introduction to journaling • Given a set of questions designed to provide personal insight • Journaling to occur outside of class over the next 3 weeks • Tapping into my dreams – identifying patterns Session 2 -- My Strengths & My Dreams • Guided imagery – my ideal relationship, job, day, life • Guided imagery – the ideal world, how the world should be • Identifying my strengths • What makes me unique – I AM exercise © 2020 BrandForward, Inc.
- 14. Workshop Outline Session 3-- What I Believe – My Credo • What I believe, how I intend to live my life – creating my personal credo • Religious/spirituality questions • Personal credo questions Session 4 – What Drives Me • Exercises to help me identify what energizes and enervates me • Dyad partner feedback • Developing a list of personal energizers and enervators © 2020 BrandForward, Inc.
- 15. Workshop Outline Session 5– What the World Needs & What I Am Good At • Exploring basic human needs • Exploring societal, technological and other trends • Identifying things that I do well • Exploring career options Session 6 – My Life Plan • Pulling it all together – crafting a life plan including objectives for the work/career, family/home, health/physical, financial, emotional, social/recreational, personal development and spiritual dimensions of my life • Tools and techniques to help me stay on my chosen path © 2020 BrandForward, Inc.
- 16. Workshop Outline Session 7– My Personal “Elevator Speech” • Understanding the key elements of an “elevator speech” • Crafting my personal “elevator speech” • Testing, refining and editing my “elevator speech” © 2020 BrandForward, Inc.
- 17. Optional – AssessmentTools © 2020 BrandForward, Inc.
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- 19. Sample Journaling Questions •How would your closest friends describe you? • How would your mother describe you? • How would the person who likes you least describe you? • What was your fondest childhood experience? Describe it in detail. • What are your most meaningful accomplishments? • What was your all-time favorite vacation? • Who do you admire most? Why? © 2020 BrandForward, Inc.
- 20. Guided Imagery © 2020BrandForward, Inc.
- 21. I AM © 2020BrandForward, Inc.
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- 23. Sample Questions • Howdo you believe people should treat one another? • What do you believe about the nature of the universe? • What are the precepts by which you believe you should live? • If you won $100 million in the lottery, how would you use the money and how would you spend the rest of your life? • If you knew you only had one week to live, how would you spend your last week on earth? © 2020 BrandForward, Inc.
- 24. Pattern Analysis © 2020BrandForward, Inc.
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- 26. Basic Human Needs Maslow’sHierarchy of Needs © 2020 BrandForward, Inc.
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- 28. Things That IDo Well © 2020 BrandForward, Inc.
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- 30. Life Plan • Work/Career •Family/Home • Health/Physical • Financial • Emotional • Social/Recreational • Personal Development • Spiritual © 2020 BrandForward, Inc.
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- 38. Personal Brand /Personal Value Proposition © 2020 BrandForward, Inc.
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- 40. Personal Value Proposition EvaluationCriteria • In the “sweet spot” • Well written • Authentic • Succinct • Compelling • Memorable © 2020 BrandForward, Inc.
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- 42. Brand Aid, secondedition Brad's Brand Aid book was first published by AMACOM in 2003, and has sold more than twenty thousand copies in the USA, making it a best-selling business book. The book has been translated into Japanese, Korean and Russian. Other versions of the book have been published under the titles The Brand Management Checklist in the UK and Branding in India. The book is used to teach brand management and marketing at many business schools throughout the world. The completely updated second edition of Brand Aid was published December 2014. © 2020 BrandForward, Inc.
- 43. BrandingStrategySource.com This blog providespractical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics. © 2020 BrandForward, Inc.
- 44. Six More WebinarSessions 1. My strengths and dreams 2. What I believe – my credo 3. What drives me 4. What the world needs and what I am good at 5. My life plan 6. My elevator speech • Includes journaling questions, worksheets, other handouts, reading assignments and other homework • Includes optional personality assessments and personal coaching between workshop sessions • Deliverables: life plan, personal credo and elevator speech • Six Thursdays in a row at 12 noon for one hour and fifteen minutes beginning May 21 • Investment: $150 for all six sessions • Send email with “Discover Your Truth” subject line to vanauken@brandforward.com and I will email you a link to the workshop registration form. Payment is via PayPal. © 2020 BrandForward, Inc.
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