The document discusses the 7 P's of personal branding: 1) Plan 2) Position (Purpose, Promise, Philosophy) 3) Physical Evidence 4) Participation and Penetration 5) People 6) Profile 7) Practice. It emphasizes defining one's purpose, promise, philosophy and positioning through physical evidence, participation, network of people, online profile, and practice. The goal is to find one's signature style and attitude to represent one's emotional core and brand through transformation.

1. You circle
Pe r s o n a l B r a n d i n g
™
Karen Dworaczyk
Marketing Executive
Personal Equity Expert
INSIGHTOVATION™
INSIGHTOVATION@gmail.com

2. What…
Yourself
express
Yourself
success

3. How…
7
Personal
P’s of
Branding

4. Why…
You&
It’s all about
Change
™
Transformation

5. 7 P’s
1.
2.
Plan
of personal
branding
Position (Promise, Purpose & Philosophy)
3. Physical Evidence
4. Participation & Penetration
5. People
6. Profile
7. Practice

6. Your
personal
Purpose
Promise &
Philosophy
Physical
branding Practice
& Play Evidence
Plan You
Profile Participation
Penetration
People

7. Your personal
b ra n d i n g
Position
Purpose,
Promise &
Philosophy
A commitment by you Who
to do or not do something with your
are
existence, knowledge, values, reason,
mind, and language.
.
you

8. Why do you
Your personal
b ra n d i n g get up in the
Purpose morning
pur·pose
1. The reason for which something exists
or is done, made, used, etc.
2. An intended or desired result; end; aim;
goal.
3. Determination; resoluteness.

9. What is your
Your personal
b ra n d i n g commitment
Promise
prom·ise
1. A declaration that something will or
will not be done, given, etc.
2. An express assurance on which
expectation is to be based.
3. Something that has the effect of an
express assurance; indication of what
may be expected.

10. What are the
Your personal
b ra n d i n g principles
live
Philosophy by which you
phi·los·o·phy
1. The investigation of the truths and
principles of being, knowledge, or
conduct.
2. A system of principles for guidance in
practical affairs. What do you
stand for?

11. Your personal
b ra n d i n g
Physical
Evidence
Your Outer Self : Appearance,
Body, Clothes, Belongings (Car,
House, Accessories, Office,
Collections)
Stand Out –Be Consistent
Be Unique

12. Your personal
b ra n d i n g
Participation
& Penetration
Your Actions : Individual
Contributor, Team Member, Leader,
Volunteer, Introverted, Extroverted,
In the Middle, On the Fringes, Family
Activities, Hobbies, Social
Interactions.
.

13. Your personal
b ra n d i n g
People
Your Network : Who do you
know? Who do you want to know?
Who did you work for, learn from, be
mentored by? Who are you teaching,
helping and mentoring? Do you
volunteer? What are you doing to
network? Find your people.
Face to Face
.
On line

14. Your personal
b ra n d i n g
Profile
The sum of all of your
Information:
Resume & Cover Letters Marketing Plan
Thought Leadership Transcripts
Biographies Publications
Online Presence Reputation
Be consistent

15. Find your
Practice Signature
& Play Style &
Practice your craft. Play with your
Attitude
brand. Try it on. Be sure it is
consistent with your
Define
emotional core. Make it for others,
changes if it doesn’t feel right or get or they will
the response you want.
define it for you.

16. Look for my:
Why… Profiles in
Personal
You&
Branding
It’s all about Real People using
Personal Branding
It’s not just for
™ Celebrities
Change & Rock Stars
Transformation

17. Karen
Dworaczyk
Love! Quadrille
Using my knowledge, experience & strength
be helpful ,useful and of service in leading the
growth of individuals & organizations that YOGA
desire positive change.
INSIGHTOVATION™ in everything I do.