This document discusses recruiting top talent in the age of social media. It summarizes Alan Whitford's experience in recruitment and startups. He provides strategic insights into automating recruitment processes using social media tools. The document also discusses how social media like Facebook, LinkedIn, and Twitter are changing how companies find and communicate with candidates. It notes challenges like informing candidates when their applications are rejected.

1. Beyond Recruitment 3.0 – Recruiting Top
Talent
in the Age of Social Media,
Alan Whitford
alan@abtechpartnership.com
alan@RCEuro.com
Twitter: @rceuro
Twitter: @alanwhitford
Mob: +44 797 186 4620
http://www.RCEuro.com
Tuesday, 9 October 12

2. Why Me?
• Over 25 years experience in recruitment and in the start-up and expansion of
high technology businesses in Europe
• Provide strategic and practical insights to the automation and web-
enablement of Human Resource and Recruitment Process activities
throughout Europe
• Clients include Times 500 companies and software and services vendors in
the Human Resources and e-commerce arenas
• Founder of RCEURO, web portal for the European recruitment industry
• Published in a number of on-line and off-line media covering technical and
strategic issues around HR, technology, social media and business
• Lead training programmes on the use of social media and networking tools
• Founding board member of HR-XML Consortium European Chapter
• Chair of the highly successful Social Recruitment Conference series
www.RCEURO.com ©RCEURO.COM LLP
Tuesday, 9 October 12

3. What Is Changing In Recruitment?
DIY Recruitment
Agencies and Job Boards
Social Media
What about the Candidate?
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4. It’s About Finding
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5. The Death of Recruitment Agencies - Again
• DIY recruitment is on the up
• Direct sourcing departments
• Embracing of Social Media tools
• Job boards finally selling direct
• New Referral programme tools on the way
www.RCEURO.com ©RCEURO.COM LLP
Tuesday, 9 October 12

6. The Death of Job Boards - Again
• “For the past ten years, there has been another ‘new
thing’ that will be the one that kills off job boards this
year.”
• John Salt, Totaljobs.com
• Direct sourcing and referrals
• Social Media
•
www.RCEURO.com ©RCEURO.COM LLP
Tuesday, 9 October 12

7. Facebook - LinkedIn - Twitter- YouTube
• Facebook is the largest global social networking site
• More than 800 million active users
• 50% of active users log on to Facebook in any given day
• Average user spends more than 55 minutes per day on Facebook
• The fastest growing demographic is those 35 years old and older
• About 70% of Facebook users are outside the United States
• There are more than 100 million active users currently accessing Facebook through
their mobile devices
• LinkedIn is the largest business related social site
• The Internet’s structured CV database
• Over 135 Million global users
• 50% outside of the US
• Twitter - Get the word out
• Pick a number :-)
• In excess of 200 million
• Only 10-20% make more than 10 tweets
• YouTube
• 2 billion YouTube videos viewed every day
• New Kids on the block
• Google +1
• Pinterest
www.RCEURO.com ©RCEURO.COM LLP
Tuesday, 9 October 12

8. It’s About Communicating
Tuesday, 9 October 12

9. Managing Relationships
• How does the emerging phenomena of social networking sites and
communications tools such as LinkedIn, FaceBook and Twitter
change the way we stay in touch with colleagues, business targets
and possible employers?
• Do we have to communicate differently with the Millennials, GenY,
GenX and Boomers?
• What affect do new mobile technologies such as the iPhone and apps
have on the way that we all consume and share information?
www.RCEURO.com ©RCEURO.COM LLP
Tuesday, 9 October 12

10. Edwin’s Lament
• I’ve got a simple idea
• Why doesn’t the recruiter just inform the candidate when a
prospective employer rejects their application?
• I’d like to hear from recruiters when my application is
rejected - so I know which job prospects are still active -
and which are dead
• I could learn - What went wrong, how do I improve - to be
more successful going forward
• Maybe I finished 12th in a field of 10 - but there is another
round coming in the future
www.RCEURO.com ©RCEURO.COM LLP
Tuesday, 9 October 12

11. THANK YOU!!
Any Questions?
www.RCEURO.com ©RCEURO.COM LLP
Tuesday, 9 October 12

12. Contact
Contact Information:
alan@RCEuro.com
alan@abtechpartnership.com
Tel: +44 (0)7971 864620
Twitter:
@alanwhitford
@rceuro
Site: www.RCEuro.com
Founder: Alan Whitford
www.RCEURO.com ©RCEURO.COM LLP
Tuesday, 9 October 12