A slogan is a short, memorable phrase that identifies a company, organization, or its goals. Good slogans draw attention, are simple yet impactful, and help create a distinctive brand identity. An effective slogan is concise, memorable, conveys a benefit of the product or service, and can be witty or humorous. When developing slogans, it is important to focus on the key selling point or value proposition, craft the message so it sounds natural yet compelling, and consider multiple variations to find the most engaging phrasing.

1. What is a slogan?

2. a short distinctive phrase used to identify
a company, organization or its goals
Draws attention to one or more aspects of
a product or brand.

3. • Top brands change their slogans all
the time.
• Good slogans are simple
• Sometimes they are funny
• Honesty is important

4. Melts in your mouth,
not in your hand.
m&ms

5. You can do it,
we can help
Home Depot

6. Are you in good hands?
All-State

7. Nothin’ says lovin’ like
something’ from the oven
Pillsbury

8. Shave time. Shave money.
Dollar Shave Club

9. What’s in your wallet?
Capital One

10. Finger-lickin’ good!
KFC

11. The happiest place
on earth.
Disneyland

12. Think outside the bun.
Taco Bell

13. The best a man can get.
Gillette

14. 57 Varieties
Heinz

15. Betcha can’t eat just one!
Lay’s

16. The Quicker Picker-Upper
Bounty

17. They’re magically
delicious!
Lucky Charms

18. Leave the driving to us.
Greyhound

19. Get your own box!
Cheez It

20. Some slogans are not
so good…

25. -states the main benefits of a product
-makes a simple, direct, concise, and crisp statement
-is often witty
-gives a trustworthy impression of a brand or product
-makes potential consumers feel a desire or need
-is memorable!
A good slogan……….

26. • the one point you’re making about your brand
• the center of the bullseye
• Now keep re-saying it…one way, then another, to
get it to release some verbal energy.
Consider your selling argument…

27. • How would you say the selling argument?
• How would a real person say it?
• The best slogans don’t sound like slogans.
They sound like real human thoughts

28. You will work together to create
your own slogan!
Now it’s your turn

29. Get in your teams
Get your creative strategy in front of you
and brainstorm for slogans
• What are your best selling arguments?
• Consider your visuals
• This is brainstorming
• No idea is too crazy
• Consider Neologisms

30. • Google
• Crowdsourcing
• Tebowing
• Bromance
• Metrosexual
• Muffin top
• Chilax
• Staycation

31. • Consider saying it another way
• Use a thesaurus

32. If you client sold convertibles…
• Entertainment that goes without a top
• Entertainment that is topless
• Topless Entertainment
• Fun… no top needed
• Go topless

33. • At least ten ideas per member
• Slogans must be 6 words or less
• Type out on a Word document
• Submit your entire list of ideas
• Before next class, collaborate as a team
to choose your best 3 ideas and have
them ready to share.