Please help When developing an integrated marketing communication plan, Chipotle had to
determine whether its should be ultimate consumers, intermediaries, or both. Chipotle focused its
efforts on younger ultimate consumers and developed mobile applications, loyalty programs, and
sales promotions. Multiple Choice positioning channel of communication product life cycle
target audience differentiation
Given that the fast casual restaurant category is now in the maturity stage of the product life
cycle, Chipotle should emphasize the element of the promotional mix to continue to increase
consumer loyalty and perceived value. Multiple Choice advertising direct marketing personal
selling sales promotion public relations
Assume that Chipotle plans on expanding its target market to include baby boomers who have a
very low awareness of the Chipotle brand and who are primarily in the prepurchase stage. Which
element of the promotional mix should be emphasized to increase awareness among the
boomers? Multiple Choice sales promotion direct marketing advertising personal selling
publicity.
Please help When developing an integrated marketing communication pl.pdf
1. Please help When developing an integrated marketing communication plan, Chipotle had to
determine whether its should be ultimate consumers, intermediaries, or both. Chipotle focused its
efforts on younger ultimate consumers and developed mobile applications, loyalty programs, and
sales promotions. Multiple Choice positioning channel of communication product life cycle
target audience differentiation
Given that the fast casual restaurant category is now in the maturity stage of the product life
cycle, Chipotle should emphasize the element of the promotional mix to continue to increase
consumer loyalty and perceived value. Multiple Choice advertising direct marketing personal
selling sales promotion public relations
Assume that Chipotle plans on expanding its target market to include baby boomers who have a
very low awareness of the Chipotle brand and who are primarily in the prepurchase stage. Which
element of the promotional mix should be emphasized to increase awareness among the
boomers? Multiple Choice sales promotion direct marketing advertising personal selling
publicity
