AI has enhanced dynamic pricing by allowing prices to change more frequently and be influenced by more factors. While dynamic pricing has existed for a long time, AI has made it possible for prices to update every minute based on news, other purchases, demand, and more. This shows how AI has accelerated an existing practice of adjusting prices rather than creating new uses cases outright. Companies can now leverage vast amounts of customer and market data via AI to continuously set optimal prices.

1. AI Club

2. AI Club
AI In Real Life - How AI
changed Dynamic Pricing

3. Dynamic Pricing
● Different prices for different
customers
● Different prices at different times
for the same customer
● Adjusting price to meet demand
● Adjusting price to match
competitors

4. Did AI Create Dynamic Pricing?
● No!!
● Dynamic Pricing has been around
for a long time
● Did you notice
○ Air tickets cost more if you do
not book 2 weeks in advance?
○ Last minute tickets for pretty
much anything always cost
more?
Price
Time

5. What did AI do?
● Made dynamic pricing far more
adaptive
● Now prices can change
○ Every minute
○ Based on things on the news
○ Based on other things you
bought 10 minutes ago!
○ Other people looking to buy
(Uber surge pricing as an
example)
○ Who is on the road (Toll
pricing)

6. What should we learn from this?
● AI did not invent this use case,
but..
● With AI, things are possible that
were not possible before
● AI is changing the way that
products are priced and sold
● For companies
○ The more they know about their
customers
○ The more they know about
what is going on in the world
○ The more they can find the right
price!

7. THANK YOU
https://aiclub.world
info@pyxeda.ai