Building your website traffic in 2018 isn't easy. Here's how to get tons of traffic with a resourceful content marketing strategy that revolves around producing and promoting quality "evergreen" pieces of content.

1. Ahrefs + Buffer
How to Build Your Website Traffic with
Evergreen Content and Social Media

2. By
Tim SouloBrian Peters
@timsoulo@brian_g_peters

3. Let’s start from a bit of credibility :)

4. blog.bufferapp.com

5. ahrefs.com/blog

6. How did we achieve that?
Smart
SEO
Strategic
Promotion

7. How did we achieve that?
Smart
SEO
Strategic
Promotion
Tim Brian

8. SEO?
That is so
groundbreaking...
No growth hacks? Silver bullets? Magic pills?...

9. Well...
How about this:
https://ahrefs.com/blog/search-traffic-study/

10. Here’s how to be in the “dominating” 10%
1. Find “evergreen” topics with huge traffic potential
2. Build quality backlinks

11. 1. How to find “evergreen” topics with huge
traffic potential

12. Research
your
competitors!
Find which pages of your competitors are bringing them the majority
of their traffic from search.
https://ahrefs.com/site-explorer

13. Dig deep
into their
best pages:
Review the search queries that a page is ranking for & tailor your own
piece of content for these exact searches.
https://ahrefs.com/site-explorer

14. Find
popular
searches!
Research what people in your niche are searching for the most
https://ahrefs.com/keywords-explorer

15. Use filters & “modifiers” to find the best keywords:
https://ahrefs.com/keywords-explorer

17. You should never rely on the search volume
alone
https://ahrefs.com/blog/keyword-traffic-estimation/

18. Which keyword will bring more search traffic?

20. https://ahrefs.com/blog/also-rank-for-study/

21. Analyze the
top-ranking
pages!
What matters is how much search traffic the top-ranking pages get
IN TOTAL!
https://ahrefs.com/keywords-explorer

22. 2. How to build quality backlinks

23. The most fundamental link building strategies:
1. Guest blogging
2. Outreach
3. Content Promotion

24. Guest
blogging

25. Outreach #1

26. Outreach #2

27. Content
promotion…

28. Time to pass
the MIC... :)
Photo by DESIGNECOLOGIST on Unsplash

29. How did we achieve that?
Smart
SEO
Strategic
Promotion
Tim Brian

30. If you build it, there’s no guarantee they will come

31. Tons of ways to effectively promote your content
● Use “Click to Tweet” links
● Go on podcasts
● Blogger outreach
● Share videos on LinkedIn
● Host a Giveaway Contest
● Create an Active YouTube Channel
● Promote Blog Posts and Videos on Quuu
● Syndicate your content on medium
● Add “Share Triggers” To Your Content
● And more!

32. What works best for us
● Amplifying our content with video
● Advertising with top performers on Facebook and Instagram

33. Amplifying content with video

34. Why Video?
• By 2019, global consumer Internet video traffic will account for 80% of traffic
• Facebook generates 8 billion video views on average per day
• 80% of users recall a video ad they viewed in the past 30 days
• 90% of users say that product videos are helpful in the decision process
• Social video generates +1200% more shares than text/images combined
• Video posts on Facebook have +135% organic reach > photo posts
• After watching a video, +64% of users are more likely to buy a product online
• Companies using video enjoy +41% web traffic from search than non-users

35. Why Video?
• By 2019, global consumer Internet video traffic will account for 80% of traffic
• Facebook generates 8 billion video views on average per day
• 80% of users recall a video ad they viewed in the past 30 days
• 90% of users say that product videos are helpful in the decision process
• Social video generates +1200% more shares than text/images combined
• Video posts on Facebook have +135% organic reach > photo posts
• After watching a video, +64% of users are more likely to buy a product online
• Companies using video enjoy +41% web traffic from search than non-users

36. Identify video-worthy content
Sort by “most
pageviews” in
Google Analytics

39. It’s a win-win-win
● Studies show that videos and graphics perform 3-5X better (on
average) than generice link posts on social media
● Blog posts with videos are more likely to be shared
● Gives people a variety of ways to consumer your content

40. No content? Reverse engineer it!
● YouTube Search Bar
● Ahrefs Keywords Explorer
● Google Keyword Planner
● FAQs
● Quora
● Reddit

41. Ex: YouTube Search Bar
Start typing a keyword
into the search bar and
YouTube will
automatically complete
the most relevant terms

42. ● 46,000 views and
counting
● Generated more than
5,000 visits to our
website
● 100+ Business leads

43. Create Awareness Convert Customers

44. Advertising with top performing content

45. Social ads at Buffer

46. Boosting posts = simple, effective strategy

47. Boosting posts = simple, effective strategy

48. Identify top-performers (based on goals)
● Total number of clicks
● Engagement rate (number of engagements / reach * 100)
● Total number of engagements
● Total amount of reach
● Total number of conversions

49. Create your ideal audience
1. Based on website traffic (highly effective, best for conversions)
2. Based on general demographics (our favorite for new traffic)
a. Page likes
b. Interests
c. Location

50. Advertising Best-Practices
● Test images, captions, and headlines until you find the right combination
● Look for a relevancy score of 8-10 on TOFU content
● Increase budget with successful posts (immediately shut down others)
● Keep an eye on frequency rate (try not to exceed 2.0)
● Evergreen content can run as long as you want!

51. Caption that acts
as a “teaser”
Eye-catching
image
Compelling
headline

52. No content? Reverse engineer it!
● Facebook Pages to Watch
● Twitter
● BuzzSumo
● Pocket, Feedly, Flipboard

53. Facebook Pages to Watch

54. Facebook Pages to Watch
Caption ideation
Headlines and topics
Always look at
engagement!

55. Instagram & Facebook Stories
● More than 400M daily active users
● Offer businesses a low CPC
● Next evolution in advertising on crowded platforms
● We’re seeing CPC rates as low as $0.03

56. Instagram & Facebook Stories
*Driving traffic for less than $0.15 per click

57. Get in touch!
Tim SouloBrian Peters
@timsoulo@brian_g_peters