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How to Build Your Website Traffic with Evergreen Content and Social Media

Ahrefs
Ahrefs

Building your website traffic in 2018 isn't easy. Here's how to get tons of traffic with a resourceful content marketing strategy that revolves around producing and promoting quality "evergreen" pieces of content.

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Ahrefs + Buffer
How to Build Your Website Traffic with
Evergreen Content and Social Media
By
Tim SouloBrian Peters
@timsoulo@brian_g_peters
Let’s start from a bit of credibility :)
blog.bufferapp.com
ahrefs.com/blog
How did we achieve that?
Smart
SEO
Strategic
Promotion

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How to Build Your Website Traffic with Evergreen Content and Social Media

  • 1. Ahrefs + Buffer How to Build Your Website Traffic with Evergreen Content and Social Media
  • 3. Let’s start from a bit of credibility :)
  • 6. How did we achieve that? Smart SEO Strategic Promotion
  • 7. How did we achieve that? Smart SEO Strategic Promotion Tim Brian
  • 8. SEO? That is so groundbreaking... No growth hacks? Silver bullets? Magic pills?...
  • 10. Here’s how to be in the “dominating” 10% 1. Find “evergreen” topics with huge traffic potential 2. Build quality backlinks
  • 11. 1. How to find “evergreen” topics with huge traffic potential
  • 12. Research your competitors! Find which pages of your competitors are bringing them the majority of their traffic from search. https://ahrefs.com/site-explorer
  • 13. Dig deep into their best pages: Review the search queries that a page is ranking for & tailor your own piece of content for these exact searches. https://ahrefs.com/site-explorer
  • 14. Find popular searches! Research what people in your niche are searching for the most https://ahrefs.com/keywords-explorer
  • 15. Use filters & “modifiers” to find the best keywords: https://ahrefs.com/keywords-explorer
  • 17. You should never rely on the search volume alone https://ahrefs.com/blog/keyword-traffic-estimation/
  • 18. Which keyword will bring more search traffic?
  • 21. Analyze the top-ranking pages! What matters is how much search traffic the top-ranking pages get IN TOTAL! https://ahrefs.com/keywords-explorer
  • 22. 2. How to build quality backlinks
  • 23. The most fundamental link building strategies: 1. Guest blogging 2. Outreach 3. Content Promotion
  • 28. Time to pass the MIC... :) Photo by DESIGNECOLOGIST on Unsplash
  • 29. How did we achieve that? Smart SEO Strategic Promotion Tim Brian
  • 30. If you build it, there’s no guarantee they will come
  • 31. Tons of ways to effectively promote your content ● Use “Click to Tweet” links ● Go on podcasts ● Blogger outreach ● Share videos on LinkedIn ● Host a Giveaway Contest ● Create an Active YouTube Channel ● Promote Blog Posts and Videos on Quuu ● Syndicate your content on medium ● Add “Share Triggers” To Your Content ● And more!
  • 32. What works best for us ● Amplifying our content with video ● Advertising with top performers on Facebook and Instagram
  • 34. Why Video? • By 2019, global consumer Internet video traffic will account for 80% of traffic • Facebook generates 8 billion video views on average per day • 80% of users recall a video ad they viewed in the past 30 days • 90% of users say that product videos are helpful in the decision process • Social video generates +1200% more shares than text/images combined • Video posts on Facebook have +135% organic reach > photo posts • After watching a video, +64% of users are more likely to buy a product online • Companies using video enjoy +41% web traffic from search than non-users
  • 35. Why Video? • By 2019, global consumer Internet video traffic will account for 80% of traffic • Facebook generates 8 billion video views on average per day • 80% of users recall a video ad they viewed in the past 30 days • 90% of users say that product videos are helpful in the decision process • Social video generates +1200% more shares than text/images combined • Video posts on Facebook have +135% organic reach > photo posts • After watching a video, +64% of users are more likely to buy a product online • Companies using video enjoy +41% web traffic from search than non-users
  • 36. Identify video-worthy content Sort by “most pageviews” in Google Analytics
  • 39. It’s a win-win-win ● Studies show that videos and graphics perform 3-5X better (on average) than generice link posts on social media ● Blog posts with videos are more likely to be shared ● Gives people a variety of ways to consumer your content
  • 40. No content? Reverse engineer it! ● YouTube Search Bar ● Ahrefs Keywords Explorer ● Google Keyword Planner ● FAQs ● Quora ● Reddit
  • 41. Ex: YouTube Search Bar Start typing a keyword into the search bar and YouTube will automatically complete the most relevant terms
  • 42. ● 46,000 views and counting ● Generated more than 5,000 visits to our website ● 100+ Business leads
  • 44. Advertising with top performing content
  • 45. Social ads at Buffer
  • 46. Boosting posts = simple, effective strategy
  • 47. Boosting posts = simple, effective strategy
  • 48. Identify top-performers (based on goals) ● Total number of clicks ● Engagement rate (number of engagements / reach * 100) ● Total number of engagements ● Total amount of reach ● Total number of conversions
  • 49. Create your ideal audience 1. Based on website traffic (highly effective, best for conversions) 2. Based on general demographics (our favorite for new traffic) a. Page likes b. Interests c. Location
  • 50. Advertising Best-Practices ● Test images, captions, and headlines until you find the right combination ● Look for a relevancy score of 8-10 on TOFU content ● Increase budget with successful posts (immediately shut down others) ● Keep an eye on frequency rate (try not to exceed 2.0) ● Evergreen content can run as long as you want!
  • 51. Caption that acts as a “teaser” Eye-catching image Compelling headline
  • 52. No content? Reverse engineer it! ● Facebook Pages to Watch ● Twitter ● BuzzSumo ● Pocket, Feedly, Flipboard
  • 54. Facebook Pages to Watch Caption ideation Headlines and topics Always look at engagement!
  • 55. Instagram & Facebook Stories ● More than 400M daily active users ● Offer businesses a low CPC ● Next evolution in advertising on crowded platforms ● We’re seeing CPC rates as low as $0.03
  • 56. Instagram & Facebook Stories *Driving traffic for less than $0.15 per click
  • 57. Get in touch! Tim SouloBrian Peters @timsoulo@brian_g_peters