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Guess Who Is Coming To Aspin Research

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Ahmed Tharwat
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It is ... Adam’s What is the most expensive meal ever that was given to a man by a women?
Consumer Behavior Marketer ( restaurants ) Develop Strategy Marketing Mix Segmentation Positioning Elements of Exchange Food Time Services Money Information Ambiance Customers, Firms, Government agencies Individual Factors Inf.. Processing Behavioral Learning Motivation Personality Beliefs, attitudes Persuasive comm. Decision making Environment Factors Situation Group Family Culture Economics Market Research Buying Unit
Consumer Behavior, what are we talking about ? ,[object Object],[object Object],[object Object]
Consumer Behavior, what are we talking about? College Student Single Female 1. Identifying the consumers. Single Female Single College Student Female Like ethnic food Single
Consumer Behavior, what are we talking about? 2. Understanding the Consumer Values Attitudes Behavior
Consumer Behavior, what are we talking about? 3. Communicating with the Consumer Images Advertising
The Market Exchange ,[object Object],[object Object]
What do you Offer? ,[object Object],[object Object],[object Object],[object Object]
What does the customer offer? ,[object Object],[object Object],[object Object],[object Object],I want my food NOW!
Second: The Customer ,[object Object]
Market Segmentation ,[object Object],[object Object],Segment Market
Bases for segmenting your market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Criteria For Identifying Market Segments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons why people will choose your restaurant. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The benefits that your customer look for by coming to your restaurant. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Type of customers based on their acceptance of a new theme. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Third: Adoption process / The purchasing decision ,[object Object],[object Object],[object Object],[object Object],[object Object]
I. Need recognition ,[object Object],[object Object],[object Object]
II. Search for information ,[object Object],[object Object],[object Object]
III. Evaluation of alternatives ,[object Object],[object Object],[object Object],[object Object]
IV. Purchasing/ Trial ,[object Object],[object Object],[object Object]
V. Post purchase ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fourth: The environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welcome to... “ Guess who is coming for diner seminar ”
TO EAT OR NOT TO EAT ,[object Object],[object Object],[object Object],[object Object],[object Object]

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  1. As the question first and then the answer will be, why? we still paying for it