cONSUMER mARKET aND bUYER bEhavior

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cONSUMER mARKET aND bUYER bEhavior, factor influence buyer behavior.....

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cONSUMER mARKET aND bUYER bEhavior

  1. 1. Consumer Market & Buyer Behavior
  2. 2. Presenters <ul><li>Mr. Aziz Ur Rahim </li></ul><ul><li>Mr. Ahmad Shah </li></ul><ul><li>Mr. Muhammad khan </li></ul><ul><li>Mr. Farhan Ahmad </li></ul>
  3. 3. <ul><li>Consumer Market & Buyer Behavior </li></ul><ul><li>Factor Influence Buyer Behavior </li></ul><ul><li>Stages of Buying Decision Behavior </li></ul><ul><li>Adoption & diffusion process for new products. </li></ul>Scheme Of Presentation
  4. 4. Consumer Market <ul><li>Individual & household who acquire goods and services. </li></ul><ul><li>Buying behavior of final consumer. </li></ul>
  5. 5. Consumer Behavior <ul><ul><li>“ How individuals, groups, and organizations select, buy, use, and dispose goods , services , ideas , or experiences to satisfy their needs and desires .” </li></ul></ul>
  6. 6. The consumer market can broadly be classified <ul><li>Consumer products </li></ul><ul><li>Food and beverages </li></ul><ul><li>Retail segment </li></ul>
  7. 7. Consumer products <ul><li>Air conditioner </li></ul><ul><li>Domestic electrical appliances </li></ul><ul><li>Gems and jewellery </li></ul><ul><li>Furniture, etc. </li></ul>
  8. 8. Food and beverages <ul><li>Beverages </li></ul><ul><li>Cocoa products </li></ul><ul><li>Dairy products </li></ul><ul><li>Bakery & Packaged foods, etc. </li></ul>
  9. 9. Retail Segment <ul><li>Supermarkets </li></ul><ul><li>Franchisees </li></ul><ul><li>Department stores </li></ul><ul><li>Mail services, etc. </li></ul>
  10. 11. Factor Affecting Consumer Behavior <ul><li>Cultural Factors </li></ul><ul><li>Social Factors </li></ul><ul><li>Personal Factors </li></ul><ul><li>Psychological Factors </li></ul>
  11. 12. Cultural Factors <ul><li>Cultural </li></ul><ul><li>The most basic cause of a person's wants & behavior. </li></ul><ul><li>Subculture </li></ul><ul><li>Every culture have smaller subculture or group of people with shared value system based on common life experiences and situations. </li></ul><ul><li>Social Class </li></ul><ul><li>Every society has some form of social class structure. </li></ul>
  12. 13. Social Factors <ul><li>Groups </li></ul><ul><li>Family </li></ul><ul><li>Roles and Status </li></ul>
  13. 14. Personal Factors <ul><li>Age and life-Cycle stage </li></ul><ul><li>Occupation </li></ul><ul><li>Economic Situation </li></ul><ul><li>Life Style </li></ul>
  14. 15. Psychological Factors <ul><li>Motivation </li></ul><ul><li>Perception </li></ul><ul><li>Learning </li></ul><ul><li>Beliefs and Attitudes </li></ul>
  15. 17. Types of Buying Decision Behavior <ul><li>Complex Buying Behavior </li></ul><ul><li>Dissonance-Reducing Buying Behavior </li></ul><ul><li>Habitual Buying Behavior </li></ul><ul><li>Variety-Seeking Buying Behavior </li></ul>
  16. 18. The Buyer Decision Process
  17. 19. The Buyer Decision Process <ul><li>Need Recognition </li></ul><ul><li>Information Search </li></ul><ul><li>Evaluation of Alternatives </li></ul>
  18. 20. <ul><li>Purchase Decision </li></ul><ul><li>Post purchase Decision </li></ul>
  19. 22. Adoption process for new products. <ul><li>New Products </li></ul><ul><ul><li>Good, service or idea that is perceived by customers as new. </li></ul></ul><ul><li>Stages in the Adoption Process </li></ul><ul><ul><li>Marketers should help consumers move through these stages. </li></ul></ul>
  20. 23. Stages in the Adoption Process <ul><li>Awareness </li></ul><ul><li>Interest </li></ul><ul><li>Evaluation </li></ul><ul><li>Trail </li></ul><ul><li>Adoption </li></ul>
  21. 24. International Consumer Behavior <ul><ul><li>Values, attitudes and behaviors differ greatly in other countries. </li></ul></ul><ul><ul><li>Physical differences exist which require changes in the marketing mix. </li></ul></ul><ul><ul><li>Customs vary from country to country. </li></ul></ul><ul><ul><li>Marketers must decide the degree to which they will adapt their marketing efforts. </li></ul></ul>
  22. 25. <ul><li>Thank You ! </li></ul>

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