Description of key projects I have been working on as an Innovation Strategy

1. Agung Hikmat/ Innovation Strategist
Hello! I’m an Innovation Strategist. I have been helping individuals and organisations on reframing
business opportunities and re-focusing their strategies to win and create a new game in the market.
With more than 7 years of industrial and academic experience, I have worked on various projects
within different industries and countries, mainly in South East Asia, Europe, and the UK.
Here are my details, and select key projects I have worked on...

2. Details
Employment
MSc. Candidate Global
Innovation Management
(University of Strathclyde,
Scotland and
University of Aalborg,
Denmark/ 2012-2014)
University of Strathclyde
Scotland
Part Time Researcher
(May-August 2012)
Address
Ny Kastetvej 16H, 1, -5
Aalborg, 9000
Denmark
Qualification
Phone
+45 (0) 42 65 58 22
Email
agung.hikmat@
gmail.com
Language
Indonesia (native)
English (IELTS: 7.5)
French (DELF: A2)
Avocations
Social Work
Initiated a social cause
focusing on education in
Indonesian rural area called
Kelas Inspirasi
XL Axiata
Indonesia
Corporate Strategy
(2011 – 2012)
B.Eng
Industrial Engineering
(Institut Teknologi Bandung,
Celcom Axiata
Indonesia/ 2005-2009 )
Malaysia
Technology Strategy
(2010 – 2011)
LAPI ITB
(University Research Body)
Indonesia
Part Time Researcher
(January – May 2009)
Graphic Design
Occasional design projects
freelancer (Logo, ad,
banners)
Sport
• Completed various of 10K
running events in Jakarta
• Member of “Jago Dulu”
Rugby Club (Jakarta)
Music
Occasional vocalist and
guitarist
Countries Visited/
Cultural Exposure
Business and Academic
Purposes:
• Singapore
• Malaysia
• India
• United Emirates Arab
• England
• Scotland
• Denmark
Other Purposes:
• Thailand
• Cambodia
• Saudi Arabia
• Germany
• France
• Sweden
• Switzerland
• Netherland
• Italy
• Malta

3. Select Key Projects
Key Achievements
University of Aalborg - Denmark:
• European Union’s Erasmus
Mundus Awardee 2012-2014
University of Strathclyde - UK:
• 1st Prize Winner of University
of Strathclyde Enterprise
Challenge 2013
Implementation of effective strategy planning on a small high tech firm
Exploitation Strategy and Marketing Communication on EuroVIP Project
Diageo – UK
Manufacturing (bottling) line improvement
XL Axiata - Indonesia
3G national roll out strategy
Recruitment process redesign
New business blue print
Merger and Acquisition of telecom operator (valuation, negotiation, integration
planning)
• Competition stratagems
•
•
•
•
Celcom Axiata - Malaysia
• Business plan on LTE deployment
• WiFi national roll out strategy
• Marketing strategy to win Urban Chinese Market
LAPI ITB - Indonesia
•
Business intelligent architecture design to support fuel supply and demand at PT
Pertamina (Indonesian national oil & gas company)
• XL Axiata Top Performer 2012
• Best analyst of Axiata War
Game 2011
• Finalist of Procter & Gamble’s
B-Champion Indonesia 2008

5. Exploitation Strategy and Marketing Communication
Shipyard/ University of Strathclyde/ Scotland 2013
Project brief
• EuroVIP is a web-based collaborative ship-design platform
development project funded by the European Union (FP7) and led by
the University of Strathclyde (UoS)
• As the project and funding nearing their end, UoS and partners were
looking for ways to sustain EuroVIP
Project stakeholders
• Department of Design, Manufacture & Engineering Management,
University of Strathclyde
Role
• Contracted to provide advise on exploitation strategy and
communication
How I add value
• Conducted internal-external scanning analysis
• Delivered end-to-end business model recommendation to ensure
project’s viability (unique selling point identification, customer
segment & relationship, channel, resource requirement, cost structure
and revenue sources identification)
• Built branding and marketing communication concepts (logo,
advertisement)
Result/ impact
• Recommendations and deliverables were to be incorporated as one of
the main parts of UoS’ report to the EU upon the completion of
funding
BETTER TOGETHER

6. Manufacturing Line Improvement
Consumer Goods/ Diageo-University of Strathclyde/ Scotland 2013
Project brief
• The project objective was to improve overall equipment efficiency by
10% of Johnnie Walker Bottling line in Diageo Shieldhall, Glasgow
Project stakeholders
•
•
•
•
Plant Operation Manager
European Supply Manager
Line Leaders
University Supervisors
Role
• Team leader (rotational)
• Analyst
How I add value
• Set up team and its fundamental management procedures
• Conducted critical analysis on problem solving methodologies and root
cause finding
• With the team, recommended Diageo to put attention on human factor
issues by conducting an improvement team initiative (operator to cowork with line managers)
Result/ impact
• Management acknowledged the spotted root cause and claimed that
the recommendation to be applicable throughout the lines across
European operation
• An improvement team is now being implemented in the company as
part of the team’s final recommendation

7. Merger & Acquisition
Telecommunication Industry/ XL Axiata/ Indonesia 2012
Project brief
• XL Axiata was on the brink of losing enough capacity to serve its
growing 46 million subscribers, due to the limited number of
spectrum license granted by the government
• Finding ways to capitalize on other operator’s spectrum became
necessary
Project stakeholders
•
•
•
•
XL Axiata and Axiata (holding) Board of Directors
Axiata Corporate Strategy team
Saudi Telecom Company (STC) management
XL Axiata senior management
Role/ capability
• Corporate strategist
How I add value
• Provided recommendation to acquire smaller operator
• Provided valuation analysis of target company to the Board of
Directors (Axiata and XL Axiata)
• Direct involvement on negotiation with target company’s
representatives
• Coordinated integration planning among XL Axiata senior
management executives
Result/ Impact
• XL Axiata successfully acquired Axis (September 2013) for USD 865
Million on cash and debt free basis

8. New Businesses Blue Print
Telecommunication Industry/ XL Axiata/ Indonesia 2012
Project brief
• XL’s ‘traditional telephony’ products (call, text) were maturing
• Business was shifting towards internet based product
• XL needed to strategize and create new sources of revenue upon
their massive investment on mobile internet infrastructure
Project stakeholders
• XL Axiata Board of Directors
• XL Axiata senior management
• XL Axiata young talents
Role/ capability
• Corporate strategist
How I add value
• Coordinated collaborative workshops with teams of senior
management and select talents from different departments
• Co-created line up of different internet based products with
collaboration teams
Result/ Impact
• Product line ups were approved by to the Board of Director
• Discussion on the blue print triggered the formation of New Business
division, as the first step towards the company’s business
transformation

9. Marketing Strategy to Win Urban Malaysian Chinese Market
Telecommunication Industry/ Celcom Axiata/ Malaysia 2011
Project brief
• Celcom Axiata aimed to win Urban Malaysian Chinese market
as a strategic move to attain number one position in the
industry
• The company had been having difficulty to tap the market
and has constantly been perceived as native Malay segment
telecom provider
Project stakeholders
• Director of Marketing, Product Marketing Division
Role
• Team leader
• Management associate
How I add value
• Conducted empirical research to investigate target customers’
preferences
• Came up with a recommendation to launch a new product,
titled as “xLovex”, a 2-in-1 SIM card starter pack with special
customized content offerings and pricing between the two
bundled SIM cards
Result/ impact
• Recommendation was escalated to the directorate level
• The proposal was processed to the new product research and
development

10. Initiation of a Social Education Movement
Education/ Voluntary Work/ Indonesia 2012
Project brief
• Indonesian’s economy is growing rapidly, followed by the increase of
number of middle class society but not with better economic situation
in rural areas
• A pool of voluntary workers from the middle class society can help to
bridge the disparity
• Education is viewed as the most strategic area to start bridging the
gap
Project stakeholders
• Indonesia Mengajar (Teach for Indonesia)
• Suburban/ rural elementary public schools
• Voluntary workers (mostly urban Professionals)
Role
• Initiator
• Volunteer relations
How I add value
• Initiated the movement and build collaboration with Indonesia
Mengajar
• Ensured sustainability of the initiative by being actively involved as a
thought partner
Result/ impact
• On it’s debut in Jakarta, Kelas Inspirasi lured 800 professionals to join
the initiative only in less than one month period of limited publication.
• The movement is now on the national replication stage

11. Agung Hikmat
Ny Kastetvej 16H, 1,-5
Aalborg 9000, Denmark
+45 42 65 58 22
agung.hikmat@gmail.com
http://dk.linkedin.com/pub/agung-hikmat/16/b87/288/
@_agunghikmat_
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