TCI2013 Nokia Bridge Program

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By Matti Vanska, Head of Nokia Bridge Program, Finland, presented at the 16th TCI Global Conference, Kolding 2013.

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TCI2013 Nokia Bridge Program

  1. 1. Nokia Bridge Program – New thinking on corporate social responsability Matti Vanska Business Summit: Strategic Innovation Partnerships 4 September 2013
  2. 2. NOKIA BRIDGE PROGRAM NEW THINKING IN CORPORATE SOCIAL RESPONSIBILITY MATTI VANSKA
  3. 3. OUTLINE Nokia in 2011 Bridge Program Key results Collaboration with local stakeholders Learnings 1 2 3 4 5
  4. 4. ASSESSMENT STRATEGY CHANGE NEW ORGANIZATION NEW CULTURE Major reduction of workforce & closing of sites NOKIA IN 20111 NOKIA’S TRANSFORMATION STARTS
  5. 5. In addition to the financial support ‣ open communication ‣ proactive engagement with employees ‣ proactive engagement with local stakeholders ‣ new mindset and tools are needed to plant the seeds for regrowth NOKIA IN 20111 THE BIRTH OF BRIDGE
  6. 6. BRIDGE PROGRAM
  7. 7. 1st Assist individuals and teams to utilize their capabilities to the fullest BRIDGE PROGRAM2 PRIORITIES 2nd Continue to build the local economies where Nokia plays a driver role 3rd Support Nokia’s renewed strategy and ecosystem
  8. 8. BRIDGE PROGRAM2 FIVE PATHS TO TAKE THE NEXT STEP
  9. 9. New York Vancouver Malvern San Diego Capital area, Oulu, Salo,Tampere Copenhagen London Ratingen, Ulm, Berlin Komarom Cluj Bangalore Beijing Singapore Masan BRIDGE PROGRAM2 SCALE
  10. 10. • Looking for internal talent first • Internal Job fairs when ramping up new organizations (eg Windows Phone R&D) • Bridge participants are priority candidates in Nokia internal positions FIND A NEW JOB WITHIN NOKIA
  11. 11. FIND A NEW JOB OUTSIDE OF NOKIA • Career Coaching • Job Fairs • Bridge Career Service • Local LinkedIn and Facebook groups
  12. 12. START A NEW BUSINESS • Coaching and sparring • Encouraging & realistic approach • Collaboration with local incubators • Start-up grants • Support and coaching equally important to financial support
  13. 13. LEARN SOMETHING NEW • Objective is to increase the chance to find a job quickly • Courses and trainings • In Finland, tight collaboration with local state authorities • Extensive vocational training programs in the factories
  14. 14. CREATE YOUR OWN PATH • Originally reserved for ideas that could not be pre-defined a. Voluntary work in a developing country b. Setting up a foster home • Todate almost all needs implemented via the first 4 paths
  15. 15. RESULTS
  16. 16. • Almost 18 000 employees have been eligible for the Bridge program. • Cumulatively 60% have found their next step by the end of Nokia employment. • Over 1.000 new companies established globally • Overall satisfaction rate (satisfied/very satisfied) related to the Bridge offering is 85%. RESULTS3 BRIDGE IN 2011–2013
  17. 17. ICT start-ups: 42% Other 38% Professional services and consulting 21% RESULTS3 OVER 1000 NEW START-UPS GLOBALLY
  18. 18. • 91% of the companies were still active • 18% of the companies had made a technology licensing/idea release agreement with Nokia • 48% had a team (average 3 people), 52% started alone • Average personnel per company 2,1 (2012. 2013 estimate 2,9; 2015 estimate 7,1) RESULTS3 KEY FINDINGS IN START-UP RESEARCH BY AALTO UNIVERSITY IN FINLAND ”Bridge programme's entrepreneurship information has been beneficial 5,73 7”
  19. 19. Smooth R&D transitions No delivery stops at the factories External reputation Support for Nokia ecosystem Testament of values to Nokia’s employees 1 2 3 4 5 RESULTS3 KEY BENEFITS TO NOKIA
  20. 20. COLLABORATION
  21. 21. COLLABORATION4 WITH NATION-WIDE AND LOCAL STAKEHOLDERS NATIONAL COLLABORATION • Ministry of Employment and the Economy • Ministry of Finance • Finnish national innovation system & funding • Invest in Finland LOCAL COLLABORATION • Local employment offices • Universities • Cities • Startup incubators • Learning service providers • Outplacement partners BRIDGE STAKEHOLDERS IN FINLAND
  22. 22. Accelerating innovation in Copenhagen • Startups • Aalborg University • Students • Researchers • Established companies COLLABORATION4 INNOVATION HARBOR -> COPENHAGEN ICT (CICT)
  23. 23. LEARNINGS
  24. 24. KEY LEARNINGS5 BRIDGE PROGRAM 1 Implementation needs to be genuinely based on core values 2 Working tightly with partners but the core of Bridge cannot be outsourced 3 Local leader selected from the impacted people, sufficient seniority4 Globally consistent frame, local implementation
  25. 25. THANK YOU!

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