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Old Spice New Media Marketing Proposal

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The NEW Spice New Media Marketing Proposal Smell as Fresh as You Look
Strengths: Image – Spokesperson Innovative Brand Loyalty Buyer Personas Weaknesses: Product Placement Low-Switching Costs Cluttered Landing Site Known as an “OLD SPICE” Opportunities: Social Media Efforts Premium Content Engaging Ads/Media Local Media/Deals Threats: Whole Sale Stores Competition – Men’s Hygiene Products Product Category Competitors SEO/SEM
New Spokesperson, New Brand Positioning
New Campaign & New Media Strategy = New Numbers “Humor has brought this product and company success” -- Procter & Gamble
Consumer Engaging: Through Every Aspect of the Sales Funnel
The Numbers Don’t Lie: Expand on Social Media Success
New Generation; New Target [technologically experienced] Audience
12-month campaign; heaviest flighting during holiday season
Measuring Success

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Old Spice New Media Marketing Proposal

  • 1. The NEW Spice New Media Marketing Proposal Smell as Fresh as You Look
  • 2. Strengths: Image – Spokesperson Innovative Brand Loyalty Buyer Personas Weaknesses: Product Placement Low-Switching Costs Cluttered Landing Site Known as an “OLD SPICE” Opportunities: Social Media Efforts Premium Content Engaging Ads/Media Local Media/Deals Threats: Whole Sale Stores Competition – Men’s Hygiene Products Product Category Competitors SEO/SEM
  • 3. New Spokesperson, New Brand Positioning
  • 4. New Campaign & New Media Strategy = New Numbers “Humor has brought this product and company success” -- Procter & Gamble
  • 5. Consumer Engaging: Through Every Aspect of the Sales Funnel
  • 6. The Numbers Don’t Lie: Expand on Social Media Success
  • 7.
  • 8. New Generation; New Target [technologically experienced] Audience
  • 9. 12-month campaign; heaviest flighting during holiday season