This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: This session will walk through how to measure the engagement on your pages and maximize your revenue through data, not guesswork.

1. How to Maximize
Ads & Increase
Revenue
Adam Riemer
www.AdamRiemer.me
@Rollerblader

2. Overview
 Data is King
 Where to Use What Types of Ads
 Tools to Use
 What You Can Test
 Measure and Repeat

3. Data Is King
If someone says place adsense on your site,
affiliate banners and CPC in your sidebar, tell
them BACK IT UP.
We’re in a day and age where you have data,
measurement and the ability to make decisions
based on numbers, not gut instincts or fluffy
comments.

4. Where to Use What Kind of Ads
 CPM – Cost per thousand impressions
 CPC – Cost per click
 Affiliate – Revenue sharing
 CPL – Cost per lead
 CPA/G – Cost per action/goal (email signups,
contest entries, survey completions, etc…)

5. What You Can Test
 Colors
 Symbols
 Graphics
 CTAs
 Ad Positions
 Time of Day
 Revenue
 More?

6. Examples

7. Tools to Use
(see me after for custom deals)
 Mouseflow
 Adsanity/Ad Rotate – time of day
 Amazon CPM
 CrazyEgg
 Google Analytics
 Know what keywords or sites drive in traffic by looking
at landing pages and acquisitions
 Look at demographic data as well & compare it with
merchant customer information
 Network Transaction Reports
 If they have referring URLs it’s easier
 Product level reporting can help

8. Measure and Repeat
 Use everything from this presentation and
then keep testing.

9. Thank you!
Adam Riemer
www.AdamRiemer.me
@Rollerblader