Emarketing

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E-marketing and its importance for marketing professionals.

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Emarketing

  1. 1. Word of Mouse<br />An introduction to e-marketing<br />
  2. 2. 3 things we will do today<br />Know what is e-marketing<br />Learn Concepts <br />Understand how it can help our careers<br />
  3. 3. Quiz time…<br />
  4. 4. “e”<br />Some jargon<br />Domain<br />Subdomain<br />tld-top level domain<br />Directory<br />
  5. 5. Internet<br />Dial-up<br />3G<br />Wifi and WiMAx<br />Broadband<br />ADSL<br />Work <br />Home<br />Cafe<br />
  6. 6. Core function of marketing??<br />Conversations<br />Potential customers<br />Existing customers<br />
  7. 7. When the “e” and the “marketing”come together<br />Email marketing<br />Online advertising<br />Affiliate marketing<br />Search Engine marketing<br />Search Engine Optimisation<br />Market research<br />
  8. 8. When the “e” and the “marketing”come together<br />PPC advertising<br />Social media<br />Viral marketing<br />Online reputation management<br />Web PR<br />CRM<br />
  9. 9. Email marketing<br />Cost effective <br />Customisable<br />Highly targeted<br />Measurable<br />
  10. 10. Online advertising<br />Interstitial Banners<br />Pop-ups and Pop-unders<br />Map advert<br />Floating advert<br />Wallpaper advert<br />Banner advert<br />
  11. 11. Online advertising - Charges<br />Cost per Impression (CPI)<br />Cost per thousand impressions (CPM)<br />Cost per click (CPC)<br />Cost per acquisition (CPA)<br />Flat rate<br />
  12. 12. Affiliate marketing<br />
  13. 13. Search Engine Optimisation<br />
  14. 14. Pay Per Click<br />
  15. 15. Search Engine Marketing<br />
  16. 16. Market Research<br />
  17. 17. PPC marketing<br />
  18. 18. Social Media<br />Blogs<br />Social networks<br />Vlogs<br />Video sharing<br />Content sharing<br />Wikis<br />
  19. 19. Viral Marketing<br />The power of Pay-it-forward<br />Spreads faster<br />1=2=4=8=16=32=64=128=256=512=1024=2048=4096=8192=….<br />
  20. 20. Online Reputation Management<br />
  21. 21. Web PR<br />Online articles<br />Press releases<br />Social media news release<br />Social media newsroom<br />
  22. 22. Mobile marketing<br />SMS<br />MMS<br />WAP<br />Tele-calling<br />
  23. 23. Discussions<br />
  24. 24. Thank You!<br />+91-97-87- 55- 55- 44<br /><ul><li>training@edventures1.com
  25. 25. www.edventures1.com</li>

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