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Andreas Ramos on Web Analytics
- 1. Integrated Marketing Online + Offline Andreas Ramos Aarhus, Denmark June 17th, 2009
- 3. Use Multichannel Marketing Analytics
- 4. Manage Your Multichannel Marketing
- 8. Bounce Rates
- 13. Google’s Quality Score 25% 25% 45% 5% % of Budget Monthly Spend: $350K Before 65% 35% 0% 0% Monthly Spend: $175K Savings: $175K/month % of Budget After 10 9 8 7 6 5 4 3 2 1 10 9 8 7 6 5 4 3 2 1
- 14. Where Do Users Look?
Editor's Notes
- Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.
- Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.
- Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.
- Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.
- Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.
- Position used to be a matter of bid. Pay more appear higher. Transparent system. Google created QS and changed all that. A Quality Score is calculated every time your keyword matches a search query The Quality Score influences each individual keyword’s actual CPC and Ad Ranking The higher your Quality Score, the lower your cost and the better your ad position Ultimately making each one of your keywords and ads extremely relevant to the potential customer’s search query This leads to a higher CTR We estimate that advertisers pay 25-30% higher because they don’t understand QS and rely on ABM. Our agency has developed a special technique to maximize QS Our Search™ app is the first tool to display QS.