16. What are the
limitations of
affiliates?
● Very transactional - low maintenance
● “The ceiling of growth” - 80/20 principle
● Transparency & incrementality
20. 1. People
“Think like a business”
Value Proposition Internal Marketing
Plan
● A new way of
growth beyond
sales & marketing
● “Multiplier effect”
for branding, reach
and revenue
● Awareness
campaigns to your
stakeholders
● Encourage
“consideration &
trial” by showing
successful cases
Success Metric
Get integrated
into stakeholders’
strategic planning
process
21.
22. 1. People
2. Process
“How to find the right partners”
Partner Pipelines Partner Empathy
● Starting from your
business
ecosystem
● Find the right
partners in the right
verticals and build
the partnership in
the right way
● Understand your
partner's’ success
metrics &
constraints
● Investment for
long term
relationship
The Value of
Relevancy
Make sure the
partnership is
relevant to both of
the business and
the customers
27. The growth journey from Affiliates to Partnership
Stage 1 Stage 2 Stage 3 Stage 4
Set up your affiliate
program and get
the basics right
28. The growth journey from Affiliates to Partnership
Stage 2 Stage 3 Stage 4
Set up your affiliate
program and get
the basics right
● People
● Process
● Technology
Stage 1
29. The growth journey from Affiliates to Partnership
Stage 1 Stage 2 Stage 3 Stage 4
Set up your affiliate
program and get
the basics right
● People
● Process
● Technology
Grow the business
through successful
partnerships
30. The growth journey from Affiliates to Partnership
Stage 1 Stage 2 Stage 3 Stage 4
Set up your affiliate
program and get
the basics right
● People
● Process
● Technology
Grow the business
through successful
partnerships
“Director of
Partnership”
or
“Chief Partnership
Officer”