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Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides

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Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides

Get a Virtual Sales Force Selling for You

- How to develop a virtual sales force
- Deliver Cost per Acquisition (CPA) Sales
-Define 'what is ‘affiliate marketing’ ?
- The 4 types of Affiliates
- How to market an affiliate program for your company
- How to optimize programs
- How to Stay Current on the latest for affiliate marketing

Photo Credit Melissa Salas at the Affiliate Summit Pinnacle Awards, thanks to http://www.flickr.com/photos/jgoode/

Published in: Business, Technology
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Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides

  1. 1. Ten Golden Rules of Affiliate Marketing Get a Virtual Sales Force Selling for You Jay Berkowitz 561-620-9121 www.TenGoldenRules.com @JayBerkowitz
  2. 2. <ul><li>How to develop a virtual sales force </li></ul><ul><li>Deliver CPA Sales </li></ul><ul><li>What is ‘affiliate marketing’ ? </li></ul><ul><li>The 4 types of Affiliates </li></ul><ul><li>How to market an affiliate program for your company </li></ul><ul><li>How to optimize programs </li></ul><ul><li>How to Stay Current </li></ul>Ten Golden Rules of Affiliate Marketing Objectives
  3. 5. Recent Media Wall Street Journal
  4. 6. Recent Media Business Journal
  5. 7. Recent Media B&T Australia
  6. 8. Recent Media FOX TV
  7. 9. What is affiliate marketing?
  8. 10. What is affiliate marketing? Affiliates sign up with merchants and receive a referral fee or a % of revenue from a sale they refer Buy from Amazon
  9. 11. There are 4 types of Affiliates
  10. 12. Type 1 Search Marketing Affiliates These affiliates use Pay-Per-Click and Search Engine Optimization to generate affiliate traffic
  11. 13. Type 2 email Affiliates These affiliates have large email lists they use to promote products
  12. 14. Type 3 – High Traffic Websites These affiliates add tracking code to links and banners on their sites
  13. 15. Type 4 – Coupon Affiliates These Affiliates use coupon codes, next time you’re buying an iPod online search ‘iPod coupon code’
  14. 16. Ten Golden Rules of Affiliate Marketing Get a Virtual Sales Force Selling for You
  15. 17. 1. Select a Solution
  16. 18. <ul><li>Select a Solution – Networks Affiliate Networks connect merchants and affiliates. Affiliates can find offers to promote, and merchants are connected with a network of active affiliates </li></ul>
  17. 19. <ul><li>Select a Solution In-House In-house solutions allow merchants to create their own affiliate codes and tracking solutions </li></ul>
  18. 20. 2. Your Affiliate Agreement is Important
  19. 21. 2. Your Affiliate Agreement is Important “Write it in common English so affiliates can understand it.”
  20. 22. 2. Your Affiliate Agreement is Important Have a clear policy for Search to protect your Company Trademark and Brand Terms
  21. 23. 2. Your Affiliate Agreement is Important Prevent affiliate SPAM and ensure compliance with how your brand is represented
  22. 24. 3. Recruit. Recruit. Recruit
  23. 25. 3. Recruit. Recruit. Recruit Have a Link on your Home Page
  24. 26. 3. Recruit. Recruit. Recruit Network Recruitment The Networks recruit for new programs, and they have monthly eNewsletters and seasonal focused recruitment.
  25. 27. 3. Recruit. Recruit. Recruit Recruitment eMail (aBestWeb)
  26. 28. 3. Recruit. Recruit. Recruit Watch out for SCAMS – Manual Approval Many affiliates are not ethical. Always review their websites before approving new affiliates, also be careful with affiliates from far-away countries.
  27. 29. 4. Make it easy to find and download creative.
  28. 30. 4. Make it easy to find and download creative. Keep creative fresh and test designs and links yourself to provide creative that gets a high click rate!
  29. 31. 4. Make it easy to find and download creative.
  30. 32. 4. Make it easy to find and download creative. Creative on the Networks with performance reports
  31. 33. 5. Be Accessible
  32. 34. 5. Be Accessible to your affiliates Provide your name in the welcome letter, telephone numbers, email, AIM, Twitter etc.
  33. 35. <ul><li>Assign a Full-Time Program Manager (Half-time to start) </li></ul>
  34. 36. 6. Assign a Full-Time Program Manager. Affiliate management requires a lot of attention for a program to thrive. You’ll need a dedicated person or an OPM agency (Outsource Program Manager) to answer affiliate questions, recruit star affiliates and to build relationships Buy.com Affiliate Manager Melissa Salas wins an Affiliate Manager Award from Missy Ward and Shaun Collins at Affiliate Summit
  35. 37. 7. Embrace the 90:10 rule Italian Economist Vilfredo Pareto developed the Pareto Principle or the &quot;80-20 rule&quot; which says that 20% of the population controls 80% of the wealth.
  36. 38. 7. Embrace the 90:10 rule In business 80% of revenue comes from 20% of clients and in affiliate marketing over 90% of revenue typically comes from a few superstar affiliates. You need to find these affiliates and nurture these relationships. The above chart shows revenue by affiliate.
  37. 39. 8. Communicate!
  38. 40. 8. Communicate! - News, Offers The more information you give affiliates about programs, the more they can promote you!
  39. 41. 8. Communicate! – eNewsletter All programs should have an monthly or bi-monthly email eNewsletter.
  40. 42. 8. Communicate! – Conference Calls Conference Calls and Webinars are great ways to build a more personal relationship with affiliates.
  41. 43. 8. Communicate! – Offline I once received an innovative ‘Live Ball’ through direct mail. Often offline communications stands out in a world of email.
  42. 44. 9. Stay Current!
  43. 45. 9. Stay Current – aBestWeb There are a number of online tools including the ABestWeb affiliate Forum
  44. 46. 9. Stay Current – AffiliateSummit The Affiliate Summit conference is a great place to learn and network
  45. 47. 9. Stay Current – That Affiliate Thing Podcast
  46. 48. 9. Stay Current – 10 Golden Rules Podcast Episodes 41, 8, 3 interviews with Affiliate Experts
  47. 49. 9. Stay Current – Top Affiliate Blogs ShoeMoney Blog
  48. 50. 9. Stay Current – Top Affiliate Blogs Zac Johnson Blog
  49. 51. 9. Stay Current – Top Affiliate Blogs ReveNews Blog
  50. 52. 9. Stay Current – Top Affiliate Blogs Affiliate Tip Blog
  51. 53. 10. Pay Frequently, Fairly and Most Top Affiliates seek top programs with rich payouts and custom payment deals and great performance
  52. 54. 10. Pay Frequently, Fairly and Most Affiliate Jeremy Shoemaker shared his big monthly revenue checks. Affiliates need to spend thousands of dollars to make thousands of dollars, they need to be paid quickly to fund these programs.
  53. 55. Ten Golden Rules of Affiliate Marketing Get a Virtual Sales Force Selling for You Jay Berkowitz 561-620-9121 www.TenGoldenRules.com @JayBerkowitz
  54. 56. <ul><li>Select a Solution. </li></ul><ul><li>Your Affiliate Agreement is Important. </li></ul><ul><li>Recruit. Recruit. Recruit </li></ul><ul><li>Make it easy to find and download creative </li></ul><ul><li>Be Accessible </li></ul><ul><li>Assign a Full-Time Program Manager </li></ul><ul><li>Embrace the 90:10 rule. </li></ul><ul><li>Communicate </li></ul><ul><li>Stay Current </li></ul><ul><li>Pay Frequently, Fairly and Most.  </li></ul>Ten Golden Rules of Affiliate Marketing Get a Virtual Sales Force Selling for You Jay Berkowitz 561-620-9121 www.TenGoldenRules.com @JayBerkowitz
  55. 57. What is TenGoldenRules.com?
  56. 58. What is TenGoldenRules.com? Affiliate Program Management
  57. 59. What is TenGoldenRules.com? Landing Pages & Conversion
  58. 60. What is TenGoldenRules.com? Video
  59. 61. What is TenGoldenRules.com? Viral Marketing
  60. 62. What is TenGoldenRules.com? Search Engine Marketing
  61. 63. What is TenGoldenRules.com? eNewsletters
  62. 64. What is TenGoldenRules.com? New Program Launch Strategy
  63. 65. What is TenGoldenRules.com? Blogs
  64. 66. What is TenGoldenRules.com? Social Media
  65. 67. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation! Podcast call in 206-888-6606 </li></ul></ul><ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul></ul><ul><ul><li>Please recommend for Speaking Opportunities </li></ul></ul><ul><li>Ten Golden Rules for Internet Marketing Consulting, Search Marketing, Conversion, Affiliate, Social Media </li></ul>Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address] Ten Golden Rules of Affiliate Marketing Get a Virtual Sales Force Selling for You

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