3 Tips for Optimizing Conversions Using Math, Not Feelings

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: We’ll talk about 3 specific tactics for optimizing your conversion funnel using actual statistics. We’ll cover two entry points: Facebook and Google. We’ll then talk about on-site optimization.

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3 Tips for Optimizing Conversions Using Math, Not Feelings

  1. 1. #MathNotFeelings daftlabs.com/slides/ASE14 @jtgraphic james thompson
  2. 2. ( test yo’ shit )
  3. 3. paid ads
  4. 4. 103 rule
  5. 5. 103 rule ( 10 x 10 x 10 = 1000 )
  6. 6. ( 10 x 10 x 10 = 1000 )103 rule look-alike campaigns
  7. 7. 103 rule ( 10 x 10 x 10 = 1000 ) look-alike campaigns pass demographic data with urls
  8. 8. specific, timely, differential CTAs
  9. 9. specific, timely, differential CTAs keyword replacement
  10. 10. specific, timely, differential CTAs keyword replacement ‘arrow trick’
  11. 11. specific, timely, differential CTAs keyword replacement ‘arrow trick’ 102 variations
  12. 12. optimizely
  13. 13. optimizely chartreuse
  14. 14. optimizely chartreuse parameter based variation ( 103 )
  15. 15. #MathNotFeelings daftlabs.com/slides/ASE14 @jtgraphic james thompson

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