3 Tips for Optimizing Conversions Using Math, Not Feelings

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: We’ll talk about 3 specific tactics for optimizing your conversion funnel using actual statistics. We’ll cover two entry points: Facebook and Google. We’ll then talk about on-site optimization.

Marketing

$#MathNotFeelings daftlabs.com/slides/ASE14 @jtgraphic james thompson$

( 10 x 10 x 10 = 1000 )103 rule
look-alike campaigns

103 rule ( 10 x 10 x 10 = 1000 )
look-alike campaigns
pass demographic data with urls

specific, timely, differential CTAs
keyword replacement

specific, timely, differential CTAs
keyword replacement
‘arrow trick’

specific, timely, differential CTAs
keyword replacement
‘arrow trick’
102 variations

optimizely
chartreuse
parameter based variation ( 103 )

#MathNotFeelings
daftlabs.com/slides/ASE14
@jtgraphic
james thompson

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