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First Timers Guide for Affiliate Summit East 2011

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First Timers Guide for Affiliate Summit East 2011

  1. 1. First Timers Guide to Affiliate Summit<br />Shawn Collins, Co-founder, Affiliate Summit<br />
  2. 2. Registration Opens Saturday<br />Saturday: 4:00 pm – 8:00 pm<br />Sunday: 8:00 am.<br />Monday: 7:30 am.<br />Tuesday: 8:00 am.<br />Networking goes as late as you’re willing to participate in the evenings.<br />
  3. 3. Stay in the Conference Hotel<br />Hilton New York: $235 per night.<br />Informal networking all over the hotel before and after conference hours.<br />SOLD OUT! Be an early bird next time.<br />
  4. 4. Dress Code: Corporate Casual<br />
  5. 5. Develop a Game Plan<br />What do you hope to accomplish?<br />Whom to meet.<br />Booths and tables to visit.<br />Sessions to attend.<br />
  6. 6. What to Bring<br />Cough drops or gum – lots of talking.<br />Luggage space for booth give-aways.<br />Lots of business cards.<br />Purell to keep clean.<br />Comfortable shoes.<br />15 second description of your business.<br />
  7. 7. Business Cards<br />
  8. 8. Pre-Engage<br />Become part of the conversation with industry leaders.<br />Call in to podcasts.<br />Post comments to blogs.<br />Send feedback to newsletters.<br />Respond in forum threads.<br />Add them on Twitter, Facebook, Google+, etc.<br />
  9. 9. What You’ll Get<br />Attendee bag.<br />FeedFront Magazine with speaker bios and session descriptions.<br />Exhibitor guide with map of exhibit hall and Meet Market.<br />
  10. 10. Educational Sessions<br />See the agenda at for which sessions you’d like to attend.<br />Got a conflict – no worries, sessions are filmed and free to Gold, Platinum & Diamond pass holders.<br />
  11. 11. Prepare for Networking Opportunities<br />Meet Market<br />Exhibit Hall<br />Meals<br />Ask the Experts<br />Before/After the Sessions<br />Affiliate Karaoke<br />Parties<br />
  12. 12. Cell Phones<br />Set to vibrate, please.<br />
  13. 13. Name Badges<br />Color coded for type of attendee.<br />Figure out the color of the people you want to meet when you check-in.<br />
  14. 14.<br />
  15. 15.<br />
  16. 16. Make Friends<br />Plan to meet with people you already know. <br />Initiate meetings with people you meet on forums and blogs. <br />
  17. 17. Perfect Your Elevator Speech<br />An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words). - Wikipedia<br />
  18. 18. Do Your Homework<br />Want to meet a speaker… read their bio on the Affiliate Summit site.<br />Looking for a rep from a certain company… read up on their recent news and “About Us” page.<br />
  19. 19. Be Memorable!<br />The way you dress.<br />Opening lines.<br />Presence at the show as a sponsor. <br />
  20. 20. Orient Yourself<br />Register when you arrive.<br />Look through FeedFront Magazine to find rooms where events take place.<br />Find the rooms to make things easier when the conference starts.<br />
  21. 21. Follow on Twitter<br /><br />
  22. 22. Speakers on Twitter<br />@affiliatesummit/ase11-speakers<br />
  23. 23. K.I.S.S. Method<br />Keep It Simple, Stupid.<br />Surgical strike – be focused and concise.<br />Leave the details for later.<br />
  24. 24. Follow Up<br />All the networking is for naught if you don’t follow up.<br />Forget e-mail and phone – lead off with a hand-written note.<br />
  25. 25. Questions in New York City<br />Visit the registration booths.<br />Seek out staff members – wearing black shirts labeled “Staff”.<br />
  26. 26. Feedback<br />Fill out the forms in each session.<br />We can’t fix things unless you tell us they’re broken.<br />
  27. 27. Here’s My Business Card<br />
  28. 28. See you in New York City!<br /><ul><li>Any questions? Contact us…
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  30. 30. 417-2SUMMIT (278-6648)
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