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Link Building Reboot – Hot Strategies for More Traffic

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Overview of cutting edge link building tactics. How to leverage current events & trending topics, reverse content marketing, publisher relationship building and a discussion of pitfalls to avoid.

Published in: Marketing
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Link Building Reboot – Hot Strategies for More Traffic

  1. 1. Presented by: Scott Polk Founder - ObsidianEdge Link Building Reboot Hot Strategies for More Traffic
  2. 2. The Link Audit
  3. 3. The Link Audit Reasons • Preemptive … before you get a penalty • Penguin … devaluing of links • Penalty – Unnatural Link Notification • Algorithm Update
  4. 4. The Link Audit Penguin … devaluing of links
  5. 5. The Link Audit Penalty – Unnatural Link Notification
  6. 6. Data Collection
  7. 7. Link Audit: Data Collection Utilize various sources of data • Google Webmaster Tools • LRT (Link Research Tools) • Ahrefs.com • Majestic SEO • Internal Link Acquisition Reports
  8. 8. The Link Audit: Data Analysis Datapoints to look for • Unique Linking Domain Count • Links from penalized domains (PR0 – not in index) • Links with Exact Match Anchor Text • Sitewide Links (Footer – Sidebar) • Links from non-relevant content • Links from Article Directories & • Links from Traditional Directories • Links from same IP or C-Block • Hidden Links within HTML • Comment Spam (Follow & NoFollow) • MozRank, Alexa, Domain Authority
  9. 9. Link Audit: Visual Review
  10. 10. The Link Audit: Visual Review • Relevancy – is this site relevant to your site? • Natural – does the link look natural? • Location – where is the link located?
  11. 11. What is a Bad link?
  12. 12. Link Audit: What makes a bad link? Author Bio Links
  13. 13. Link Audit: What makes a bad link? Non-Relevant Content vs Anchor Text
  14. 14. Link Audit: What makes a bad link? Comment Spam
  15. 15. Link Audit: What makes a bad link? Exact Match Anchor Text
  16. 16. Link Audit: What makes a bad link? Scraper Websites
  17. 17. Link Audit: What makes a bad link? Scraper Websites
  18. 18. Link Audit: What makes a bad link? Penalized Websites – not in index
  19. 19. Link Audit: What makes a bad link? Hidden Links within HTML
  20. 20. What to look for in a good link
  21. 21. Link Audit: What makes a good link? • Relevancy
  22. 22. Link Audit: What makes a good link? • Natural
  23. 23. Data Action Projects
  24. 24. The Link Audit: Data Action Projects • Link Removal Requests – Manual vs. Automated Tools (Used automated tools to create links? Got a penalty? Please learn from this mistake and do not use an automated tool) • NoFollow – Link sending you traffic or part of brand strategy? Affiliate Links to your site • Disavow – If a link cannot be removed via requests. Do not pay to have a link removed • Affiliate Links
  25. 25. Link removal request
  26. 26. The Link Audit: Data Action Projects Link Removal Requests
  27. 27. Manual vs Automated Tools
  28. 28. The Link Audit: Data Action Projects Automated Software - Link Removal Requests • I am the owner of Google Plus 
  29. 29. The Link Audit: Data Action Projects Disavow
  30. 30. The Link Audit: Data Action Projects Affiliate Links • Do NOT try to gain link equity from Paid Links – If it is an Affiliate Link then it’s PAID • NoFollow • Custom Landing Pages – Create Custom 404 error page for Affiliates to link to and use so the link equity will not pass
  31. 31. What’s Next? Once you have cleaned the link profile, then submit your documentation to Google. If under manual penalty for links, wait for response, if it is rejected repeat process Once clear … start on Link Acquisition
  32. 32. Link Acquisition • Organic Outreach of content – unique – Interviews / Thought Leadership – In-depth Articles • Content Marketing – Infographics (image & interactive) – Videos
  33. 33. Link Acquisition Do NOT fall for these
  34. 34. Link Acquisition Do NOT fall for these
  35. 35. Scott Polk Founder/ CEO ObsidianEdge http://ObsidianEdge.com @scottpolk scott@obsidianedge.com

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