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adtech SF 2012 Social advertising how paid media and promotions works by Reggie Bradford

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Social Advertising How Paid Media & Promotions Worked For Case-Mate
Who We Are
Case-Mate Case-Mate designs fashion-forward accessories for mobile technology. “Everything we do is designed to make people happy. From an ever-growing collection of innovative products to our passionate team who makes it happen - it’s all about happiness by design.” –Case-Mate
Campaign Overview Case-Mate partnered with Kevin Smith at Comic Con to activate a design contest hosted on their Facebook page. • Fans used Case-Mate’s customizer to create a Jay and Silent Bob design for a limited edition iPhone 4 case. • The contest was judged by the creators of the Clerks movie characters - comedians Kevin Smith and Jason Mewes.
Campaign Overview Fans were able to upload and view their designs in the contest Gallery, vote for their favorite designs, and see designs with the most votes on the Leaderboard.
Results

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adtech SF 2012 Social advertising how paid media and promotions works by Reggie Bradford

  • 1. Social Advertising How Paid Media & Promotions Worked For Case-Mate
  • 3. Case-Mate Case-Mate designs fashion-forward accessories for mobile technology. “Everything we do is designed to make people happy. From an ever-growing collection of innovative products to our passionate team who makes it happen - it’s all about happiness by design.” –Case-Mate
  • 4. Campaign Overview Case-Mate partnered with Kevin Smith at Comic Con to activate a design contest hosted on their Facebook page. • Fans used Case-Mate’s customizer to create a Jay and Silent Bob design for a limited edition iPhone 4 case. • The contest was judged by the creators of the Clerks movie characters - comedians Kevin Smith and Jason Mewes.
  • 5. Campaign Overview Fans were able to upload and view their designs in the contest Gallery, vote for their favorite designs, and see designs with the most votes on the Leaderboard.