Gas Cars Research Paper

Gas Cars Research Paper
The transportation industry has continued to grow from the first production of the car in the 1990s by
Karl Benz. Since this time there have been an outstanding number of model cars, airplanes, buses,
motorcycles and scooters, and many other transportation vehicles that uses the standard type of fuel,
gasoline. Society as a whole has yet to realize the harmful effects gas powered vehicles have on our
ecosystem. Unfortunately, due to lack of this information, the overwhelming price difference between
the types of transportation, and convenience, this ever–growing problem my never change until it's
too late. There is not a class offered at most high schools that teaches the younger population what
gasoline is doing to the ecosystem. Due to this, many people are seeking to go with the type of cars
that are popular at the time. Unfortunately, there's not much society can do about this problem. So, we
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Although electric powered cars would be more beneficial for the economy, the problem that society
faces is the price of these types of cars. An average fuel (gasoline) powered car cost around $15,000,
whereas an electric powered car cost an average of $30,000. Subsequently, most people will purchase
what they can afford and as a result the ecosystem suffers. As well as the cost, the convenience of fuel
(gas) powered cars is far greater than that of electric powered cars. For an electric car people must be
able to find an electric outlet in order to charge the car. Meaning the car must be kept in the garage
for charging. Another disadvantage of electric powered cars is the ability to receive a charge while on
a long trip. When people are traveling far distances, they often need to refuel at a gas station, but with
electric car there are not as many gas stations with the option of recharging a car. Therefore, making
the electric powered car less
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Marketing Strategy of India Yamaha Motor Pvt Ltd.
1. EXECUTIVE SUMMARY 1.1 INTRODUCTION TO THE PROJECT : The objective of this
project is to identify and analyze the marketing strategies of automobile industry in two wheeler
segment. Through this study I am able to find out the present status of the automobile industry (2–
wheeler) in India. In this project I also review other research done for the 2–wheeler bikes. Through
this project I study the distribution and marketing strategy adopt by YAMAHA Company. This
project help me know about the most influencing media to create awareness regarding 2–wheelers.
"The marketer's watchwords are quality, service, and value." ..... Philip Kotler 1.2 SCOPE OF THE
PROJECT : The study ... Show more content on Helpwriting.net ...
2. INTRODUCTION OF THE ORGANIZATION 2.1 TAJSHREE YAMAHA (Dealer, Nagpur)
Tajshree Yamaha dealership in Nagpur started in year 2008. They work hard, with full dedication &
commitment to become the No. 1 dealer in sales of Yamaha bikes in India. Their close competitor in
Nagpur are TVS (3rd biggest dealer), Hero Honda (3rd biggest dealer), Bajaj(under 10). Dealer name
| Address | Contact No. | Email | TAJSHREE MOTORS PVT. LTD. | PLOT NO 17, TAJSHREE
PALACE, NANDANVAN MAIN ROAD, NEAR JAGNADE CHOWK, NAGPUR – 440009 |
09890101111 09890048691 | tajshree.group@ rediffmail.com | Top Management Title | Name |
Chairman | Mr. Rahul Bhute | Director | Mr. Avinash Bhute | Dealer | Mr. Prashant Bhute | Showroom
Mgr. & Mktg Head | Mr. Nitin Vijayan | General Manager | Dr. Deepti | Sales Manager | Mr. M.
Parvez | 2.2 Vision They establish YAMAHA as the "exclusive & trusted brand" of customers by
"creating Kando" (touching their hearts) – the first time and every time with world class products &
services delivered by people having "passion for customers". Mission * Brand Visibility * Product
Awareness * Customer Satisfaction A – Creating Awareness of brand & product. I – Interest in
Yamaha product D – Generating desire in customer mind for Yamaha. C –

Presentation on Tata Nano Car
Presentation On Tata Nano – Presentation Transcript
1. Presentation On Tata Nano
2. Introduction Of Tata Nano o " Dream–dream and dream, because dream gives vision, vision gives
thoughts and finally thoughts lead to the action". Each letter of these motivational words said
by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata,
Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the
common man. Finally after the wait of five years, crossing all financial and technological barriers,
Ratan Tata kept his promise and unveiled Tata 'Nano' on 10th January 2007, at the 9th
Auto Expo 2008 in New Delhi. Tata Nano, cool & smart, launched by Tata Motors is ... Show more
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Overview of Indian Economy o The Indian economy continued to register impressive GDP growth,
although the rate of growth declined marginally over the previous year, reflecting inflationary trends
driven by the increase in the cost of energy and raw materials. The level of industrial activity has also
begun to decline as a result of fiscal constraints imposed on money supply and the raising of interest
rates . o Investment flows into India increased by 20% to a record level of about Rs. 120,000 Crores.
o The Indian automotive sector grew by 10% overall during the year with substantial growth in the
Light Commercial Vehicles sector and new passenger car introductions. In the country 499,978 new
commercial vehicles were sold during the year and passenger car sales grew to 1.53 million vehicles
this year.
10.
11. Indian Automobile Industry o According to the UNIDO International Yearbook of Industrial
Statistics 2008, India features among the top 15 auto–makers. Currently, it ranks 11th in the world in
terms of car production and 13th in terms of commercial vehicle production, which includes both 2–
wheelers and 4–wheelers. At the same time, the Indian car makers are earning acclaim worldwide. o
statistics: o The first automobile in India rolled in 1897 in Bombay. o India is being recognized as
potential emerging auto market. Foreign players are adding to their investments in Indian auto
industry. o Within two–wheelers, motorcycles

Scooter Industry
International Marketing
Introduction In modern business it is extremely important for companies to have wide variety of
tools, which enable them to analyse their environment and their markets. Most commonly used tools
are PEST analysis, SWOT analysis and Porter's Five Forces. In this case the most appropriate tool is
PEST analysis which can be further extended to PESTEL. Other variations such as SLEPT, PESTLE,
STEEPLE and STEEPLED are also possible. SWOT analysis and Porter's Five Forces require more
specific information about the actual company and its market, but in this case this information is not
available. Brooks et al. (2004), say that PEST acronym stands for Political, Economic, Legal, Social
and Technological environmental ... Show more content on Helpwriting.net ...
Political environment assessment prior to entering a new market is therefore outmost important.
Economical Economical factors include economic growth, government spending levels, inflation,
exchange rates, unemployment levels and national and individual income. Manufacturers would
prefer to have politically stable countries, with low inflation rates and steady growth of real GDP.
Inflation is analysed by Daniels and Radebaugh (1998) as an important aspect of economic
environment, because of its influence on interest rates, exchange rates and cost of living. Other
economic indicators have to be monitored and analysed as well. Gillespie (2007) warns about high
interest rates, which can deter investments as capital becomes more expensive. Strong currency can
hurt exports because it raises the price in terms of foreign currency. Positive national income growth
on the other hand will increase demand for firms products. GDP per capita is the indicator which will
compare living standards in different countries. Manufacturer is selling value–for–money scooter,
which means he can compete in any country if there are no barriers to entry or other taxes which will
affect already low profit margins. Developed countries will have free markets for scooter industry
with low intervention from the government or other authorities. Higher GPD per capita will translate
to higher

Persuasive Essay About Scooters
For kids nothing delivers like fun–powered scooters epitomize fun. Gas scooters have traditionally
provided this fun factor for kids as well as the standard kick scooter. With the emergence of the green
movement electric scooters have quickly earned their place as a viable option. What is all the hype
about kids electric scooters and are they really what they are cracked up to be? The simple answer is
yes and here are the reasons: Ease of Use – The electric motor allows kids to keep up with adults and
their older siblings. They have the choice to either use their foot or the motor for propulsion. These
scooters also collapse which makes storing them a breeze. Speed – Kids like feeling in control and
free from parental restraint. While the electric scooter will provide that freedom, adults will ... Show
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Conserving battery life is simply preserved through foot power and less throttle. Range depends on
three primary factors: battery size, weight of rider and terrain. Safety – Electric scooters do not
require gas which means that your child will not have to deal with unsafe petroleum. These scooters
are also steady on their two wheels they offer stability around turns. As mentioned, electric powered
scooters have varied speeds depending on the scooter, allowing parents to decide what scooter best
suites their child's need. Reliability – As mentioned, the aluminum frame is very rigid and all electric
scooters are backed by a manufacturer warranty. If they are not, I would suggest avoiding that
particular scooter. Not all cheap electric scooters are necessarily poor quality, their price break is
more than likely an increase in the industry. Read more: Toys for Kids – Electric Scooters
http://www.sooperarticles.com/automotive–articles/motorcycles–articles/toys–kids–electric–scooters–
64738.html#ixzz4RKvfVbKo Follow us: @SooperArticles on Twitter | SooperArticles on

The Physics Of Hybrid Bikes
Because space on motorcyclercycles is scarce, there has been little talk of hybrid bikes, which must
add battery, electric motorcycler, and power supply to what is already there. But a project from
Toyota caught my eye because of its compactness. This free–piston linear motorcycler/generator
would power a serial hybrid, which is one driven only by an electric motorcycler but with a
combustion–powered generator to charge its battery. In this case, the bulky conventional pistons–
and–crank engine, clutch, and transmission would be deleted and its space taken by a modest–sized
battery, electric motorcycler, and the log–shaped linear motorcycler/generator. It would not carry the
bulky 200–pound battery of an all–electric bike, as its smaller ... Show more content on
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While we wait for improved batteries, the auto industry has turned to hybrids as the practical way to
achieve future fuel–economy levels. tumble microcosm of motorcyclercycle racing, MotorcycleGP
rules the roost with its astronomical budgets and Formula 1–like levels of bespoke engineering. A
Superbike rider's relationship with the electronics that manage a motorcyclercycle's performance
often bounces between love and hate. Ducati's Chaz Davies grew up racing analog two–strokes, and
says electronics have played a considerably bigger role within the last five years. Kawasaki's Tom
Sykes echoes the sentiment. "At the end of the day, there's a fine balance with technology and how it
can be your worst or your best tool," he admits. "It's down to the rider to give that feedback, and
down to the operator as well to manage the rider's comments and what he picks up. The beauty and
excitement of racing for me is developing in every area, and technology is just one of them." As
much as the global stage of World Superbike racing is an extreme amalgam of supremely talented
racers and focused machines, much of its appeal lies in the relative accessibility of the hardware,
which more closely resembles consumer grade superbikes than the exotica on display in
MotorcycleGP.
Ducati Team Manager Ernesto Marinelli says, "You have a transfer from MotorcycleGP to Superbike,
which then transfers to production

Zap Case Study Essay
1. The competition to develop and market electric vehicles has increased during the last year and is
expected to continue to increase. The electric bicycle industry has four major manufacturers and a
large group of small companies. The major manufacturers are Honda, Suzuki, Sanyo and Yamaha.
They mainly sell products to Japan and Europe. The other group of manufacturers is much smaller in
size and sales volume. These manufacturers have products they sell into the U.S., European and Asian
markets.
Porter's five–forces model is a powerful tool for systematically diagnosing the principal competitive
pressures in a market and assessing how strong and important each one is. The electric vehicle
industry is a definite for applying ... Show more content on Helpwriting.net ...
With product innovation, the key to success is capturing the imagination of the customers. Also, with
the rising energy costs facing the world today, governments might require permits or licenses on the
EV industry thus dampening the attractiveness of the market. Before the energy problem, recharging
an EV was cost–efficient, but with this rise in energy prices, a potential alteration of consumer
perception about the cost of owning an EV might occur. In my opinion, these driving forces only
dampen the industry thus allowing only early–movers to be the most likely to survive the competition
of this industry.
<li value="3"> Is the industry attraction? Basing my decision on Porter's five–forces model, I would
have to say that the EV industry in unattractive. This is because anyone can enter into the industry
thus creating too much competition which will drive prices down. This driving of prices downward
will cause new entrants into the business to see no real profit growth. Also, new products' being
created keeps giving consumers new ideas to buy. This also makes it harder for businesses in the EV
industry to find ways to make buyers choose their business. Also, suppliers have strong bargaining
power so industries have a difficult time trying to shop around for the best prices on the parts they
need. However, Zap was an early mover and is a current market leader in

Environmental Analysis Of Honda
Introduction to Honda Motor: Honda Motor Co., Ltd, integrated on24th of September, 1946, expands,
manufactures and manufactures a diversity of motor products, ranging from small universal reason
engines and scooters to area of expertise sports cars. The Company's business sections are the
motorcycle business, automobile business, economic services business, and power product and other
businesses. Honda performs its operations in Japan and all–inclusive, as well as North America,
Europe and Asia. On 22th March, 2011, the Company completed the selling of its whole bet in Hero
Honda Motors Limited to Bahadur Chand Investments Pvt. Ltd. and Hero Investments Pvt. Ltd. In
August 2012, the company acquired Usha International Ltd. Overture to organisation: ... Show more
Environmental analysis of Honda Motor: In terms of lawful issue, the company is estimated to hold
on the laws and guidelines of the country where it works. For example, in the majority of countries in
North America and Europe, the working hours are consistent, and the workers are only projected to
work for 8 hours. What is more, employee earnings are considered per hours, hence asking it hard for
the company to maintain wages and salary. In the United Kingdom, employment laws need
companies such as Honda to pay 6.93 EURO per hour as least amount of wages. Consequently, this
extremely affects the sustainability of the corporation operation and profits. Another lawful issue
which influences the operations of Honda in its subsidiaries is the planned policies by overseas
countries. For example, in the U.S, North America and Europe, multinational companies such as
Honda are necessary to make available insurance cover for workers and offer training for expertise
growth. Besides, companies are required by law to establish safety equipments to defend workers.
Therefore, if Honda Company fails to hold to the set laws and regulations, it could be de–registered
of face a number of

Master plan for the development of Vietname 's motorcycle...
MINISTRY OF INDUSTRY INSTITUTE FOR INDUSTRY POLICY AND STRATEGY MASTER
PLAN FOR THE DEVELOPMENT OF VIETNAM'S MOTORCYCLE INDUSTRY IN THE
PERIOD OF 2006–2015, WITH A VISION TO 2020 Project management: Ministry of Industry
Project executing: Institute for Industry Policy and Strategy Project leader: Nguyen Anh Nam July
2007 CONTENTS Introduction 3 Part 1. An Overview of Motorcycle Industry 5 I. Global
motorcycle market and the development trend 5 I.1. Global motorcycle market 5 I.2. Development
trend of global motorcycle market 8 II. Role of motorcycles in Vietnamese society II.1. Role of
motorcycles in Vietnamese eco–social development II.2. Motorcycles and related social issues III.
Supporting industries and industrial human ... Show more content on Helpwriting.net ...
Particularly, the limitations on the importation of completed motorcycles and high tariff barriers in a
long period contributed to encouraging the formation of domestic motorcycle assembly and
production. Over the past period, there appeared several problems in the motorcycle assembly and
production industry such as the mass, "short–sighted" production, the lack of long term vision, the
low quality of domestic products, the increasing traffic accidents and environmental pollution, the
rampant infringement of intellectual property rights, the infringement of consumers' interests, etc.
Such matters must be continuously regulated to ensure the sustainable development of the industry
and protect the interests of consumers, producers and the country. Particularly in the context of
international integration, when Vietnam has become a member of the WTO and the protection by
tariff barriers is no longer existed, the motorcycle assembly–production enterprises must obey the
common international rules. On the basis of the Strategy for the Development of Vietnam's
Motorcycle Industry approved in September 2006, the Prime Minister assigned the Ministry of
Industry to formulate the "Master Plan for the Development of Vietnam's Motorcycle Industry in the
period of 2006–2015, with a vision to 2020" to

Case Study Of Bajaj Auto
To attain world class Excellency by demonstrating value added products to customer.
Few steps taken by Bajaj to move towards its vision are given below:
 Bajaj Auto entered into Austrian market by joint venture with KTM with stake of 48%.
Bajaj Auto has also invested Rs. 1219 crore and opened up its market for Motorcycle in
Austria. As on 31st March 2015 Bajaj Auto manufactured 73101 units of KTM bikes in its
Chakan plant. Out of which 22,627 unis where sold through Pro–Biking network and rest
510009 units of KTM bikes were exported to KTM distributors.
 Bajaj Auto is market leader of Premium or sports motorcycle which included Pulsar and
Pulsar alone covers domestic market share of 36%. Pulsar has also caught the fancy of
abroad, ... Show more content on Helpwriting.net ...
Depreciation of Indian rupee helped in lifting exports by 22.1% to Rs. 8199 Crores.
DISTRIBUTION
IDENTIFY APPROPRIATE CHANNELS:
Manufacturing Plant –> Depot –> C&F Agents –> Dealers –> Dealer Branch, Authorized Service
Centre, Rural Sales Outlet, Multi / Sub Dealers –> customers.
PRICE:
Rs. 1,44,699 Bajaj RE Compact Alternate Fuel – LPG PRICE, Rs. 1,50,720 Bajaj RE Compact
4S – LPG, Rs. 1,75,000 Bajaj RE Compact 4S – Petrol, Rs. 2,00,000 Bajaj RE – Diesel Fuel
Optima, Rs. 2,00,000 Bajaj RE – Diesel Fuel Compact, Rs. 2,13,376 Bajaj RE Compact Alternate

Fuel – CNG, Rs. 2,16,000 Bajaj RE Compact 4S – CNG, Rs. 3,00,000 Bajaj RE – Diesel Fuel
Maxima, Bajaj Avenger 220 DTS–i (Rs. 75,502), Bajaj Pulsar RS200 (Rs. 1,18,500), Bajaj
Pulsar AS200, (Rs. 93,457), Bajaj Pulsar AS150 (Rs. 82,690), Bajaj Pulsar NS200 (Rs. 83,377),
Bajaj Pulsar 220 (Rs. 88,382), Bajaj Pulsar 180 DTS–i (Rs. 68,537), Bajaj Pulsar 150 DTS–i (Rs.
65,497), Bajaj Pulsar 135 LS (Rs. 57,444), Bajaj Discover 150F (Rs. 58,739), Bajaj Discover
150S (Rs. 51,720), Bajaj Discover 125T (Rs. 50,387), Bajaj Discover 125M (Rs. 47,186),

Business Plan For Future Electric
A. Executive Summary A1. Company Identification: Future Electric is small business with its
corporate location in San Diego, California. Future Electric offers high–quality framing, motor, and
electronic parts in the United States. Merchandise, along with "plans" will be sold through the online
store (www.FEnow.com) This business plan outlines the sales and some design goals slated for the
first year of operation along with the associated costs, identify the needed capital and the guiding
system required to launch and sustain successfully through the first year of growth. A2. Mission of
the Company: Future Electric's mission is to offer the best–quality parts and a fully integrated
framing, motor and electronic system that is plug–and–play. To bring out the 'designer' and 'inventor'
in everyone. "anyone can create useful gadgets". The following goals have been identified to support
the company's mission: 1) Take advantage of current trends for U.S. made products 2) Provide
designers a way to submit their own designs or "plans" 3) Be an industry leader by setting the
standard for high quality designs and parts. 4) Provide designers royalties to capture better designs
and community involvement 5) Provide excellent customer service to designers and consumers alike.
6) Ensure growth of the company through fiscal responsibility, total commitment to quality and
through establishing a solid and strong brand recognition. A3. Business Goals: To successfully further
these

Porter's Five Forces In The Automobile Industry
2. Industry Analysis
The automobile industry is a capital intensive industry, the players in the industry need high capital
expenditure in order to maintain their market position, but the expected returns in the future is quite
high. The industry analysis can be carried out under the following heads:
Life Cycle of the Industry
Porter's five forces analysis
FDI in the sector
Learning Curve
2.1 Industry Life Cycle
The industry players are focusing on technical innovations like improvements in fuel efficiency,
incorporating safety features like air bags in small segment cars, parking assistance features,
automatic transmission in small segment cars, commercial vehicles ensuring the safety of drivers,
two–wheelers with enhanced fuel efficiency, high engine performance, introducing features catering
to the female customers etc. The average growth in terms of number of units of ... Show more content
on Helpwriting.net ...
2.2.3 Bargaining Power of Suppliers in automobile industry
The bargaining power of suppliers is low because of the presence of powerful buyers who are able to
direct terms to the suppliers who are generally small firms. Besides these suppliers of tires, parts,
electronic, mechanical equipment are small players and may have only one or two clients
(ancillaries).
2.2.4 Bargaining Power of Customers in automobile industry
With a wide variety of vehicles and manufacturers due to low switching costs, the bargaining power
of customers is very high in the automobile industry. Also foreign brands are selling vehicles in the
Indian markets, adding to the bargaining power of customers in this industry. Thus the value created
by the firm lies in adding differentiating features by innovating and increasing the customer's
willingness to pay while reducing the supplier's opportunity cost.
2.2.5 Rivalry among existing

Electric Kid Scooters Research Paper
An electric kid scooter can make a great present for your child. It is adaptable, lightweight, and not
difficult to use. Before buying your child an electric scooter, though, always think about what
precautions to take.
Should I get my child an electric kid scooter?
Pediatricians have observed that cycling, skateboarding, and riding scooters have caused many
accidents. This is probably one reason why children under 5 are not to use scooters. If your child is 6
to 10 years of age then he or she can ride a scooter with an adult present. If your child is 10 years or
over, then he or she can use a scooter without adult supervision. However, it's still better to command
safety instructions. There are scooters for each age group, so request for information on which
electric kid scooter your child should get.
What ... Show more content on Helpwriting.net ...
Just like everyone who rides bikes, skateboards and motorcycles a child needs to wear protective
body gear such as knee and elbow pads as well as a helmet before riding an electric kid scooter.
Always teach your child to wear a helmet the very first time he or she is able to ride a scooter. This
method will help the child get used to wearing protective gear in the future.
Tell your child to avoid leaning forward too much, particularly when making a corner turn. Inclining
forward can make the scooter flip over, regardless if it's a regular or electric scooter. The difference
with an electric scooter does not require you to push the vehicle with your foot.
Finally, warn your child about riding in traffic, bad weather and at night. Traffic poses the danger of
the scooter getting hit by a car, the lack of natural light can affect how you see at night and bad
weather can easily make you slip and fall.
Search the best attributes of an electric kid scooter and use this guideline. With the guideline and
proper use, the electric kid scooter is a perfect present for your

India 's Regional Language For National, Political, And...
India's population is diverse and ethnically consists of 72 percent Indo–Aryan, 25 percent Dravidian,
three percent other. Additionally the CIA reports that English is the official language for national,
political, and commercial communication while Hinduism is the primary language spoken with an
additional 14 regional dialects commonly used throughout the country. Figure 3 illustrates India as a
relatively young country with the total median age of 27.6 years (26.9 years for men and 28.3 for
women). India's population extends to 32.7 percent urban (68 percent rural) with an average annual
change of 2.38%, providing market opportunity. Urban agglomeration is found in New Delhi,
Mumbai, Bangalore, and Kolkata (formally spelled Calcutta). II. Economic Statistics/Activity 2.3
Channels of Distribution/Infrastructure Unless there is a way to move a product, the chances of it
succeeding is zero. Distribution is one of the key components when factoring in costs of production,
the contribution margin of a product, and the future predictions of the continuation of the production
of said product. There are numerous means by which a product can be shipped. The most common is
by interstate transportation. Rail systems are also a good and sometimes cheaper way to move a
product, but there are limited hubs where the rail systems go. Shipping by sea is the only viable
means of moving product from one continent to the other, but, it has its own inherent risks ranging
from

Advantages Of Folding Scooters
Comparative folding scooters Folding electric scooters are an excellent solution for people with
reduced mobility and problems with walking. A mobility scooter can be used both indoors and
outdoors and provides the user with an incalculable sense of freedom and independence. Folding
scooters can take you from shops, to a museum, a walk in the park, etc. But most importantly, they
can also be taken with you when you travel (by train, car, boat or plane). Folding scooters or ultra–
light scooters can take you wherever you want to go. It is very important to pay attention when
choosing the model of folding scooter and we will mainly pay attention to its size, weight and
duration of the battery. Having the freedom to move from place to place ... Show more content on
Helpwriting.net ...
If buyers have any questions, they can ask the manufacturer for details. Handling a Folding Scooter
In addition to portability and comfort, one of the advantages of a lightweight scooter is its ease of
maneuvering. The folding scooters have a rudder (handlebar) that rises under steering and braking
controls. The controls are two levers or cams to operate with the thumbs. For example, for backward
driving, actuate the left thumb and for forward driving to activate the right thumb. The amount of
pressure determines the speed, and when the pressure is released, an electronic braking system
automatically triggers the electromagnetic brakes. Maneuverability An electric scooter should not be
judged just because of its speed and the distance it can travel. The best folding electric scooters
should have a small radio that allows the users of the same, to be handled in narrow spaces such as
the aisles of supermarkets or elevators and landings. Scooters must also have sufficient ground
clearance so they can roll on surfaces or objects without damaging the chassis or engine. Lastly, we
must choose scooters with a minimum power that will bring us up slopes of at least 6

Explain Why Marines Should Not Be Allowed To Ride...
Written by:
MSgt Jason Rodriguez
Senior Enlisted PME Course Class 3–18
Home Address:
2 Lumpkins Court
Oceanside, CA 92058
Phone:
843–338–0321
Email:
rodriguez.jason.m@gmail.com
Former director of the Motorcycle Safety Foundation, Robert Gladden, stated in 2009 that, "Safety on
the road is everyone's business. Yes, motorcycles can be dangerous as can a car. Any moving vehicle
at any rate of speed can be a danger to its occupant...but they are not danger–prohibitive, meaning
they're not so dangerous one shouldn't ride." Though nine years have passed since that statement,
some people in the Marine Corps still feel Marines should not be allowed to ride motorcycles. Those
who share the sentiment ... Show more content on Helpwriting.net ...
On the road, motorcyclists receive a special kind of hospitality from other riders– hand waves, head
nods, extended feet– acknowledging they are a part of a select group of like–minded individuals
seeking enlightenment. Marine riders experience an associated friendliness across the world, and a
greater connection to their surroundings. Motorcycling immerses a rider in his or her surroundings,
forcing interaction using all the senses. Part of being a motorcyclist requires a rider to stop worrying
about anything which does not affect the ride. A Marine who rides become less enraged by others'
actions on the road; that rider must constantly try to reach a zen–like state when focusing on speed,
posture, vehicle position, road conditions, hazards, and more. Motorcyclists continually exercise their
brains calculating possible outcomes and meditating only on the skills necessary to operate the
machine and seamlessly integrate with traffic. Practiced regularly, this focus becomes part of a

Marine rider's thought process in all areas of life, in the same manner as repetition of combat
rehearsals and immediate action

International Electric Bicycle Production Of Taiwan And...
Product: After requesting quotations from some major electric bicycle producers in Taiwan and
mainland China, we decided to cooperate with Motorlife Technology Co.,Ltd. Motorlife Technology
Co.,Ltd specializes in manufacturing Electric Bikes, E–Bike Kits, E–Bike Parts, Lithium Battery with
outstanding sale performance since 2012. With high capacity of production, experience dealing with
European market (50% of company's transaction were from Western Europe), the supplier is a
reliable partner for our transaction. The manufacturer has developed multiple lines of electric bikes
and each has many models for our consideration. In order to serve as many customers as possible, our
marketing team has discussed and finally came up with two models that can suit Turkey market.
Model SS3–2: The model itself has two collocations with difference components, however,
performances are pretty much the same. The high collocation (SS3–2A) uses Samsung battery,
Kingmeter LCD display and Nexus gears; while the normal one (SS3–2B) uses battery, display
screen and speed gears from Chinese suppliers. Model MSS5: With a strong sporty style, MSS5 the
latest model in 2015 is now a best–selling product. Both SS3–2 and MSS5 are popular models for
most markets. With the load capacity of up to 110kg, these bikes can carry one person on the back
saddle and a variety of heavy loads. Framed with aluminium alloy, the whole bike weights only 25kg.
Come along with smart speed gears, users can easily cycle

Honda Essay
The history of Honda Honda is one of the world's largest motorcycle manufacturers and of the leaders
in the automakers industry. It was founded in 1948 by Soichiro Honda and Takeo Fujisawa. It's
headquarter is in Tokyo, Japan and it serves worldwide. Honda has 492 subsidiaries and affiliates
accounted under its equity. The company develops, manufactures, and markets a wide range of
products such as: automobiles, motorcycles, scooters, ATV's, electrical generators, water pumps, lawn
and garden equipments, robotics, jets, jet engines, and thin–film solar cells. In 2001, Honda became
the second–largest Japanese manufacturer and in 2008, it became the fourth largest automobile
manufacturer in the United States. Honda's major products are ... Show more content on
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* Honda uses economy of scale–all purchasing done by Honda Trading America Corp. * Honda uses
high technology and multipurpose machinery, and operates facilities in every major market they
enter. * Honda uses strategic sourcing–maximizing the value added through their external suppliers,
and they choose highest supplier in overall service not necessarily the lowest price. The company
uses target pricing for the parts they purchase from suppliers. To Honda, customer satisfaction is top
priority which they accomplish through suppliers competitiveness in quality, cost, delivery,
development, and management. Honda gives its suppliers target costs and it reduces the cost through
own ideas, technology, and improved productivity. Exhibit 1 illustrates Honda's supply chain. Honda
Just–in–time management Honda was among the pioneers in using JIT (Just–in–Time ) inventory
model. Honda used this model successfully without large amounts of inventory. Honda mostly
focuses on only purchasing what is guaranteed to be used and sold so that it doesn't remain in
inventory for extended time. Honda lower its month to month inventory costs in order to compete
with the North American counterpart who have large amounts of inventory holdings. Honda uses JIT
model because that will enable the company

International Business (Gm598) Final Project
| 2012 | | Keller Graduate School of MgmtInternational Business (GM598) Instructor: Kenneth
Ninomiya Submitted By Group ASilvio AmadorAlfonso AguilarDate: May 8, 2012 |
International Business Negotiation Plan to commercialize Scooters in Brazil
Table of Contents
Introduction3
Country Analysis
Brazil 3 Target Market 3
Country Factors Analysis 4
Political and Legal5
Economic 6
Cultural......................................................................................................................................................7
Competition.............................................................................................................................................
Market ... Show more content on Helpwriting.net ...
This creates a difficulty in assessing the level of skills in those that are employed and being able to
address training and education needs.
Economical Factors
Brazil is under a currently a significant growth trajectory. What could be considered one of the great
national BRIC powers of the next century, what is hindering Brazil are its poor investments in
education, cumbersome and complex tax structure, unemployment rate and poverty. Currently 80% of
Brazil's population is situated in the urban complexes such as Sao Paulo, Rio and Belo Horizonte.
However, there is a clear and distinct caste system with a very large poor class that is only now being
able to move into the more working–type middle class. This poor class is usually distinguished by the
color of someone's skin and national origins. As such, an undertone of discrimination in ever–present
in Brazil where one can witness the disparity between whites and blacks in the country. Most MNEs
doing business there are staffed up by what is considered the "upper class" and most of these
employees are white. Still, although this is the case there are laws that protect discrimination.
"However, this is mostly a formality that is not really followed in practice nor has there ever been any
form of affirmative action to bring the working class up to par with the varied races of the

A Brief Note On The Indian Automobile Industry Essay
Introduction
According to the Ministry of Commerce and Industry, the automobile industry in India has seen a
tremendous compound growth at the rate of 22 % between the year 1992 and 1997. Furthermore, the
annual turnover of the automobile sector in India, in the financial year 2002–2003, is said to have
surpassed the capital investment of Rs 50,000 crore. With Indian automobile corporations gaining
international market, the turnover in the similar year was calculated to be Rs. 59,518 crore. The
Indian automobile industry will be a standout amongst the leading in the globe. Those business
accounts to 7. 1 percentage of the country 's horrible down home item (GDP). Likewise around FY
2014–15, around 31 % of little autos sold comprehensively need aid made over India. The two
Wheelers section with 81 percentage business sector allotment is the pioneers of the Indian car
business owing with a developing white collar class What 's more an adolescent populace. Moreover,
the developing investment of the organizations in exploring those provincial business sectors further
helped those development of the division. Those Generally speaking passementerie vehicle (PV)
section need 13 percentage business stake. India may be also a conspicuous auto exporter and need
solid fare growth desires for those close future. Clinched together with April–January 2016, fares of
business Vehicles enrolled a Growth from claiming 18. 36 % through April–January 2015.
Market Size
The auto industry produced

Zap and Electric Vehicle
1.The competition to develop and market electric vehicles has increased during the last year and is
expected to continue to increase. The electric bicycle industry has four major manufacturers and a
large group of small companies. The major manufacturers are Honda, Suzuki, Sanyo and Yamaha.
They mainly sell products to Japan and Europe. The other group of manufacturers is much smaller in
size and sales volume. These manufacturers have products they sell into the U.S., European and Asian
markets.
Porter's five–forces model is a powerful tool for systematically diagnosing the principal competitive
pressures in a market and assessing how strong and important each one is. The electric vehicle
industry is a definite for applying this technique. ... Show more content on Helpwriting.net ...
This also makes it harder for businesses in the EV industry to find ways to make buyers choose their
business. Also, suppliers have strong bargaining power so industries have a difficult time trying to
shop around for the best prices on the parts they need. However, Zap was an early mover and is a
current market leader in the industry and with a good strategy can have a profitable future that new
entries find they can't get. Because Zap was an early mover into the EV industry, they have
positioned themselves very high in the marketplace. This is a result of several acquisitions made
including a major acquisition of EV Systems, CA. They also acquired several patents which helped
keep other companies from copying their designs and what they put into their designs. They also
conducted most of their business overseas which helped to save Zap money, which allowed them to
focus on their distribution methods. Also, they are environmental friendly which allows consumers to
look at them when deciding between electric and gas powered vehicles.
Their present strategy is to develop, acquire and commercialize electric vehicles and electric vehicle
propulsion systems that have fundamental, practical and environmental advantages over available
internal combustion modes of transportation, while also having the ability to be produced
commercially on an economically competitive basis. Also, they have positioned themselves as the
premier EV provider, have strong focus on

Smart Car
INDUSTRY
Classification and definition of the industry
The relevant industry for Smart Car is worldwide automakers because the target audience will be
cost–conscious Americans. In 1999, the American car market was filled with many foreign imports
that directly competed against and in some instances beat American domestic car producers.
Analysis of existing competitors
Today there are other low cost automobile manufacturers marketing to the United States. None,
however, produce anything like SmartCar. The modular/custom design has no known peer in the U.S
at this time. Daimler–Benz owns Chrysler so we can assume that at least one of the big three
domestic automakers will probably not be directly competing against Smart Car. It ... Show more
The purchaser gets to design his own car from the factory. This is unique and hence there is no other
known car that you can design from the ground up, or at least, you are expected to design from the
ground up when you order it. Further the high MPG rating and space saving attributes are not found
in most of today's cars. But other goods might act as substitutes lowering the amount Daimler can
charge for its vehicle. For instance, hybrid vehicles appeal to the environmental conscious person but
presumably have more leg room. The problem is that the price of Hybrids is prohibitive. There does
not seem to be a low cost automobile made today that would be similar. As for other types of
vehicles, a substitution might be the electric Cushman cars, or motor scooters. These however have
important differences: the electric Cushman and motor scooter will only go up to a certain speed. The
Motor scooter will not shield a person from the elements, like rain and snow. The same is true of the
trendy motorcycle. Harley–Davidson have made a fortune in marketing the "hog" to everyday
Americans who want to be trendy, sleek, get good gas mileage and buy something customizably
unique. This no doubt would be a substitute of sorts, but the down side is that elements are still a
factor. Also public busing is a substitute as an economic alternative, but it

Zero Motorcycles : A Successful Entrepreneur
Zero Motorcycles is a motorcycle manufacture that is based out of California that offers a unique line
of electronic motorcycles. Zero Motorcycles is one of the leading sellers and manufacturers of
electric motorcycles they are also the most well–known. The company's founder is Neal Saiki who is
a former NASA engineer and a successful entrepreneur. In 2006, Zero Motorcycles released its first
prototype and now in 2014 has a well–established product line and has blown past all expectations of
not only electric motorcycles but also electric vehicles as a whole. They offer four different models,
three of which are street legal motorcycles and the "X model" which is for off–road use. "Zero
Motorcycles is committed to transforming the ... Show more content on Helpwriting.net ...
Zero's main competitor is Brammo Motorcycles that develop a similar type of bike. They also hold a
large amount of patents that product the method in which they design their bikes.
Zero Motorcycles has something that is also very unique, a few years ago an electric motorcycle was
something that you saw in Sci–Fi films now it is a tangible item and Zero Motorcycles has made that
vision possible. An electric motorcycle is something that is not only a cool thing to have but it is
actually rather efficient. They have created something that is not only fun and a hobby but is actually
convenient. With gas prices shooting up in the past few year's electric vehicles are becoming a
feasible option where as previously they were thought of as a novelty.
Since it is such a unique product it has a large appeal, not only does it get the attention of
motorcyclist it has grasped the attention of earth friendly travelers. It is not like your standard
motorcycle that has a hand clutch and foot shifting Zero Motorcycles are a bit more rider friendly.
Zero has developed their bikes with no clutch and an automatic transmission which means you can
jump on turn the throttle and go. This makes the bikes easier to ride and actually a bit safer than your
standard motorcycle. Due to these facts they reach a far

Analysis Of Stock Price Movement Of Automobile Industry Essay
A STUDY ON THE ANALYSIS OF STOCK PRICE MOVEMENT OF AUTOMOBILE INDUSTRY
IN INDIA WITH REFERENCE TO BSE
Dissertation submitted in partial fulfilment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION of BANGALORE UNIVERSITY
By
Rino Mathew T.E
Reg.No.14YUCMD126
Under the Guidance of
Prof. Sudharsan Reddy
Associate professor
ACHARYA BANGALORE B–SCHOOL
Bangalore University
2014–2015
CHAPTER 1
INTRODUCTION
PROFILE OF INDIAN AUTOMOBILE INDUSTRY
Introduction
According to the Ministry of Commerce and Industry, the automobile industry in India has seen a
tremendous compound growth at the rate of 22 % between the year 1992 and 1997. Furthermore, the
annual turnover of the automobile sector in India, in the financial year 2002–2003, is said to have
surpassed the capital investment of Rs 50,000 crore. With Indian automobile corporations gaining
international market, the turnover in the similar year was calculated to be Rs. 59,518 crore. The
Indian automobile industry will be a standout amongst the leading in the globe. Those business
accounts to 7. 1 percentage of the country 's horrible down home item (GDP). Likewise around FY
2014–15, around 31 % of little autos sold comprehensively need aid made over India. The two
Wheelers section with 81 percentage business sector allotment is the pioneers of the Indian car
business owing with a developing white collar class What 's more an adolescent populace.

The Evolution of the Motorized Bike Essay
Heart racing and adrenaline pumping, John pushes the throttle on the bike, he goes ten, fifteen,
twenty miles per hour and next thing you know, John is gone. The need for speed has always been in
high demand. Fast cars, fast boats, and the thrill of having the wind blow in your hair is what evolved
a simple bicycle into a heavenly creation. The average speed riding neutral on a course fourteen point
three miles on a bicycle is between fifteen and seventeen miles per hour ("The Average Speed Page").
When riding a motorized bike, the average would be that of twenty five to thirty five miles per hour.
In America motorized bicycles have gained huge notoriety, although motorized bicycles have been
around for over one hundred years. Motorized ... Show more content on Helpwriting.net ...
A Motorized bike has to have an internal combustion engine of fifty cc or less, and it can also have an
electric engine. With cars or bikes if engine tells you the amount of cc it has just means it's a shorter
way for saying the real name. CC stands for the cubic centimeter capacity of combustion cylinder,
which denotes the power in the engine, which means the higher the cc the more horse power there is.
Motorized bikes cannot have an engine bigger than fifty cc it also needs to be a four stroke or two
stroke internal combustion engines. If the engine is bigger than fifty cc, it is not classified as a
motorized bicycle. A motorized bike with fifty cc engine can have three to four horse powers which
will make it go around thirty miles per hour maybe more depending on the weight of the rider. The
other form of a motorized bike is called e–bike these bikes have batteries on them to assist with
pedaling (Smeaton). An electric bicycle is a bike with an electric motor powered by a rechargeable
battery and a method of control to either offer totally motorized cycling or a mix of pedal and motor
power (Smeaton). Electric bikes, better known as e–bikes are becoming more popular with the
environmentalists (Lenchner). Electric bikes have become more recognized by people. In 2008
twenty one million e–bikes alone were sold (Smeaton). The prices of these bikes average two
hundred dollars up

Marketing Project : The Yamaha Motor Company For The Three...
Discuss 3 hot topics about innovation related to your organization.
Innovation and creativity in any organization are vital to its successful performance. Advancement
and inventiveness in the workplace have turn out to be progressively critical determinants of
organizational performance, achievement, and longer–term survival (Anderson, Potonick and Zhou,
2014).
As per the requirement of assignment I have chosen the Yamaha Motor Company for the three
exclusive innovations. This is an automotive industry. Yamaha Motor company ltd. is a Japanese
motorized vehicle–producing company, which was founded on July 1, 1955 after the separation of
Yamaha Corporation. It's headquartered in Iwata, Shizuoka, Japan. The company products includes ...
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To keep in mind the customer's choice the company put some elements like fun, comfort, stability and
excitement. Yamaha motor has manufactured The VX series watercraft with smart design advanced
technology and innovative features. It has the dual throttle handlebar control system that is easy and
natural which never come before in watercrafts. It has the forward and reverse button and the sitting
capacity is 1–3 persons. The VX models watercrafts are inexpensive but having great features like big
1.8 liters engine, security mode with remote to prevent unauthorized startups, integrated mirror, and
more internal storage. Ergonomically designed to make it easier to re– board after a swim,
conveniently tucks away when not in use. Yamaha engineers have made a definitive section level
watercraft, filled with first–class quality and advanced innovation at a value that makes it simple for
the first time purchasers to get on the water and have fabulous time.
TMAX scooter – Yamaha has manufactured TMAX the first sport scooter in the world. TMAX is the
latest scooter that handles like a sport bike with unique features of 530cc, twin cylinder engine, four–
stroke, LED lights, stylist aerodynamic front cowl. An inventive new Smart–key framework makes
exchanging the TMAX on and off as simple as pushing a button. Also, the Smart–key likewise works
the handlebar lock instrument with the push of a button. This scooter has High–tech dashboard with

General Motors External
Executive Summary The United States has been experiencing a weak economy, which has
dramatically affected sales within the automotive industry. The industry as a whole has been
struggling, but the U.S. companies have had the worst results. Also, the desired product mix has
recently changed to more fuel efficient vehicles instead of large SUV's and trucks (S&P, 2008, p.1).
The following analysis will discuss in detail the external environment of the auto industry and then
transition to examining the internal environment of the U.S. firm, General Motors. GM is a large and
well known domestic auto manufacturer that was the leader in U.S. auto sales for many years and at
one time possessed a 47.4% market share. However, GM is now more ... Show more content on
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Until now, it was hoped that the fallout from the declines in home prices would be contained, first to
the sub–prime market, then to broader real estate–backed assets, and finally the hope was that the
damage could be restricted to just the financial sector. Unfortunately, each of these barriers have been
breached and combined with a broader unraveling of credit markets and a credit crunch. So, we have
seen continued spillovers into other areas of the economy, including the automobile industry (New
York Times). Not too long ago, the auto industry had room for small, independent manufacturers such
as Saab, Jaguar and Volvo. But since the mid to late 1980's the industry's big players have been
buying up their smaller rivals (Forbes.com). The economic downturn, rising oil prices, and the cost of
developing new technologies have made it much harder for new entrants to come into the industry.
Therefore, new entrants do not pose a threat to the existing competitors of the automotive industry
due to the economy and the large capital requirements needed in order to be successful. For example,
at General Motors alone the company must raise an estimated minimum of $15 billion in new capital
to stay competitive within the industry (New York Times). The new capital requirements will mostly
be used to perform research and development. This

Macroenvironmental Factors Affecting Automobile Industry -...
Macroenvironmental Factors Affecting Automobile Industry – Presentation Transcript 1. MACRO–
ENVIRONMENTAL FACTORS AFFECTING AUTOMOBILE INDUSTRY 2. Introduction
* Tenth largest in the world * Expected to overtake China * Huge attraction for foreign car
manufacturers * Dominated by domestic companies * Contributes 3.1% to the nominal GDP 3.
Interesting Figures
India's motorcycle market is the second largest in the world
Largest three–wheeler market
Second largest tractor manufacturer
Fifth largest commercial vehicle manufacturer
Largest two–wheeler manufacturer 4. Evolution of Automobile Industry
Initial Years
Manufacturing was licensed
* High Customs duty on import ... Show more content on Helpwriting.net ...
Venu Srinivasan, chairman and managing director, TVS Motors– "In 2006–07, sales received a boost
and saw a growth surge of 19–20% due to unlimited finance availability. At that time, companies
chose to finance customers without any questions."
Overall this has lead to increased costs on the input side and a fall in customer purchasing power due
unavailability of unlimited finance 25. Net Substantial Effects
Net effects– passenger car makers have been operating below capacity for a while. Recently, Maruti
closed one of its plants for two days. Other volume players like Tata Motors and Mahindra &
Mahindra (M&M) have been adjusting production to tide over the lean season.
Honda Motorcycle and Scooter India have put off their plans for a second plan
Ford Motor India had recently announced a fresh investment of Rs. 2100 Crore, however now that
plan is only being carried forward in a tentative manner.
Tata Motors' profit figures for the most recent quarter (second quarter of FY09) was the worst ever
for the company in the last six years. 26. How To Approach the Issue
Look towards frontiers out of India– Ashok Leyland recently said quite emphatically– "Leaving aside
the large demand markets, which also have large manufacturers to support themselves, there are still
45% of developed markets left for our company to explore. This is especially when there is an
estimated

Harley Davidson Mission Statement
Strategic Analysis
[pic]
Table of Contents
I. INTRODUCTION A. Brief History 1. Harley–Davidson 2. The Motorcycle Industry B. Harley–
Davidson 1. Mission Statement 2. Vision Statement D. Problem Statement 1. What is the Future of
Harley–Davidson?
II. EXTERNAL ASSESSMENT A. Nature of the Industry 1. Economic 2. Social 3. Technological 4.
Future of the Industry
B. Competitive Analysis 1. Industry Attractiveness and Barriers 2. Key Success Factors 3. Competitor
Analysis
III. INTERNAL ASSESSMENT A. Individual Analysis of Harley–Davidson 1. Nature of the Firm 2.
Management 3. Financial Position 4. Financial Ratio Analysis
IV. STRATEGIC CHOICE A. SWOT ... Show more content on Helpwriting.net ...
After an investigation by the US International Trade Commission, in 1983 President Reagan imposed
a 45% tariff on imported bikes and bikes over 700 cc engine capacity. The new management
deliberately exploited the past appeal of their big machines, building motorcycles that purposely
adopted the look and feel of their earlier models. Quality increased, technical improvements were
made, and buyers returned. Harley–Davidson once again became the sales leader in the heavyweight
(over 750 cc) market. During its period of peak demand, the company expanded the number of
dealerships throughout the country. At the same time, its current dealers typically had waiting lists
that extended up to a year for some of the most popular models. In August 2009, Harley–Davidson
announced plans to enter the market in India. The company established a subsidiary near Delhi, and
began the process of seeking dealers.[6] The Motorcycle Industry Motorcycles are one of the most
affordable forms of transportation and one of the most common types of motor vehicle. There are
approximately 200 million motorcycles (including mopeds and motor scooters) in use worldwide,
compared with 590 million cars. Most motorcycles are concentrated in the United States and Japan.
The

Indian Automobile Industry And Theoretical Background Of...
CHAPTER I INTRODUCTION This part incorporate the profile of Indian Automobile industry and
Theoretical background of the study PROFLE OF INDIAN AUTOMOBILE INDUSTRY India is a
standout amongst the most huge developing auto markets on the planet today. Driving Automobile
Ltd. Hindustan Motors (HM), which began as a producer of auto segments graduated to fabricate
autos in 1949. Because of the License Raj which restricted outside contenders to enter the Indian auto
market, Indian streets were ruled by Ambassador Car from Hindustan Motors and the Fiat from
Premier Auto Ltd. for a considerable lot of the underlying years. The control constrained on auto
producers identified with making limit and supply. The GOI control even stretched out to interest of
costs for autos and merchant contracts. The three many years of the traveler auto industry in India up
to the mid–1980s, appeared to be the 'dull ages ' for the client, as his decision amid this period was
constrained to two models Ambassador and Padmini. It was just in 1981, after the passage of Maruti
Udyog, that the auto creators were given a free hand to settle the charges of autos, subsequently,
adequately wrecking all controls identifying with the estimating of the finished item. In the mid 80 's,
an arrangement of liberal strategy varieties were pronounced denoting another spiraling point for the
vehicles business. The very look of the business was changed perpetually in 1983 with the entrance of
open division Maruti

Consumer Buying Behavior on Two Wheelers
BUSINESS RESEARCH METHODOLOGY AN EMPERICAL STUDY ON CONSUMER
BUYING BEHAVIOR ON TWO WHLEERS. KIRUTHIKHA K Introduction: India is the second
largest producer of the two–wheelers. The two wheeler segments contribute the largest volume
amongst all the segments in automobile industry. The country stands next to China and Japan in terms
of production and sales respectively. The industry is growing at 30 % annually. It consists of three
segments viz. scooters, motorcycles and moped. Majority of Indians, especially the youngsters prefer
motorbikes rather than cars. Capturing a large share in the two–wheeler industry, bikes and scooters
cover a major segment. Bikes are considered to be the favorite among the youth generation, as they ...
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The favored specification is a stock adjustment model augmented by stochastic trend allow for
changing customer preference over mode of transport. 22. Article is based on the offers information
on the analysis of and forecast for the motorcycle industry in Great Britain 2012. It states that
consumer interest in motorcycles will significantly dampen due to insurance cost and raising
ownership rates coupled with an ageing population. 23. Dealernews has found the focuses on the
percentage of motorcycles owners add accessories and replace parts of their bikes soon after
purchasing. 24. Dealernews focused on the market condition of in and off road motorcycles in the
U.S as of Apr 2004. Indicates for consumers interest in Motorcycles. 25. Irawan, M.Zudhy , Sumi,
Tomonari has found the hypothesis that intra household interaction influences home departure time
and mode choice of morning commute. Over 71% of vehicles on the road are motorcycle. 26.
Schmitt, Genevieve discussed the factor considered by women when purchasing a bike. The author
noted that most women are buying a new bike that can be modified to fit them physically. 27. Pande,
Bhanu reports that Hero Honda the largest manufacturers of motorcycles in the world celebrated 10
million motor cycles on India road as the company took a basic Honda club and redesigned it for
Indian consumers. 28. The article presents an analysis of automobiles industry market of Vietnam for
the time period between

Case Study Of Hero Mootocorp Ltd
INTRODUCTION
Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle (s what it takes for the unit to
remain a leader. When growth slows, stars become cash cows if they have been able to maintain their
category leadership, or they move from brief stardom to dogdom
.
Basis of forming the SBUs:
A strategic business unit is a significant organisational segment or division that is developed to
analyse organizational strategies aimed at generating future business and revenue. Although SBU's
vary drastically in form, they have some common characteristics. Each SBU is a separate business
that has its own set of competitors, its own mission, objectives and business strategy. Hero Honda
Motor Limited organization comprises of three main business ... Show more content on
Helpwriting.net ...
Demand Estimations are based on Panel Regression, which takes into account both time series and
cross section variation in data .
All the Mediators are connected with each other through IT linkage to know exact status of delivery
of goods
Manufacturing:
Hero MotoCorp has four manufacturing facilities based at Dharuhera , Neemrana and Gurgaon in
Haryana and at Haridwar in Uttarakhand. These plants together have a production capacity of 7.6
million 2–wheelers per year. Hero MotoCorp has a sales and service network with over 6,000
dealerships and service points across India. It is reported that Hero MotoCorp has five joint ventures
or associate companies, Munjal Showa, AG Industries, Sunbeam Auto, Rockman Industries and
Satyam Auto Components, that supply a majority of its components.
Selecting of machinery and equipment and training of technical personnel, all in a phased manner as
required by the regulations in the recipient country
Active support in setting nation–wide dealer network, also involving identification and
recommending suitable partner who would assist the distributor in Business growth.
Distribution

E Bike Marketing Plan
* EXECUTIVE SUMMARY : This marketing plan examines the launch of a human–electric hybrid
bicycle called e–bike by the world's largest motorcycle manufacturing company HONDA, in China.
We all know that the Global Warming is a serious issue to be addressed. This is the right time to
realize the importance of eco–friendly products to save the earth from global warming and its ill
effects. Unfortunately the automobile emissions are the second largest contributors for the green
house gases. Honda with a vision to become the world leader in environment and energy technologies
launches this innovative and futuristic eco–friendly product called e–bike. This zero CO2 emission
mobility is certainly a head turner which is stolen from the future, ... Show more content on
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This boom was triggered by Chinese local governments' efforts to restrict motorcycles in city centers
to avoid traffic disruption and accidents. By late 2009 motorcycles are banned or restricted in over
ninety major Chinese cities. Users began replacing traditional bicycles and motorcycles and, in e–
bike became an alternative to commuting by car. * LEGAL AND REGULATORY FORCES – In
China electric bikes currently come under the same classification as bicycles and hence don't require
a driver's license to operate. Previously it was required that users registered their bike in order to be
recovered if stolen, although this has recently been abolished. Due to a recent rise in electric–bicycle–
related accidents, caused mostly by inexperienced riders who ride on the wrong side of the road, run
red lights, don't use headlights at night etc., the Chinese government plans to change the legal status
of illegal bicycles so that vehicles with an unladen weight of 20 kg or more and a top speed of 30kmh
or more will require a motorcycle license to operate, while vehicles lighter than 20 kg and slower
than 30kmh can be ridden unlicensed. In the southern Chinese cities of Guangzhou, Dongguan and
Shenzhen, electric bicycles, like all motorcycles, are banned from certain downtown districts. There
are also bans in place in small areas of Shanghai, Hangzhou and Beijing. * SWOT ANALYSIS –
Strengths Honda Motor Company, Ltd has the ability

Indian Automobile Industry Analysis
INDUSTRY ANALYSIS Today the automobile sector in India contributes 5% to the nation's GDP,
making it a prominent player in the economy. It will contribute around 19% of the Tax collection for
financial year 2009–10. Following have been the features of Auto industry in the past financial year.
The following tables and charts consist of the performance of Auto industry in past few years.
Industry Aggregate (Rs in million) | | AMJ 10 (E) | Net Sales | 363904.38 | Change (%) | 39% |
EBITDA | 64665.22 | Change (%) | 94% | Depreciation | 7303.60 | Interest | 3348.58 | Other Income |
7118.93 | PBT | 61131.97 | Tax | 16645.21 | Effective tax rate | 27% | Reported PAT | 44486.77 |
Change % (Reported PAT) | 92% | Market Cap (Rs in ... Show more content on Helpwriting.net ...
| Passenger Carriers | 40995 | 46026 | 12 | 34892 | 43081 | 24 | 7456 | 6069 | –19 | Goods Carriers |
151288 | 204145 | 35 | 148603 | 201977 | 36 | 9363 | 14354 | 53 | Total M&HCVs | 192283 |
250171 | 30 | 183495 | 245058 | 34 | 16819 | 20423 | 21 | LCVs | | | | | | | Passenger Carriers | 28635 |
34751 | 21 | 26952 | 34421 | 28 | 5426 | 2708 | –50 | Goods Carriers | 195952 | 281686 | 44 | 173747 |
251916 | 45 | 20380 | 21876 | 7 | Total LCVs | 224587 | 316437 | 41 | 200699 | 286337 | 43 | 25806 |
24584 | –5 | Total CVs | 416870 | 566608 | 36 | 384194 | 531395 | 38 | 42625 | 45007 | 6 | 3–wheelers |
Goods Carriers | 417434 | 530203 | 27 | 268463 | 349662 | 30 | 146914 | 172505 | 17 | Total 3–
Wheelers | 79586 | 88890 | 12 | 81264 | 90706 | 12 | 1152 | 777 | –33 | Grand total | 497020 | 619093 |
25 | 349727 | 440368 | 26 | 148066 | 173282 | 17 | 2–Wheelers | Scooter | 1161276 | 1494409 | 29 |
1148007 | 1462507 | 27 | 25816 | 30125 | 17 | Motorcycles | 6798118 | 8444852 | 24 | 5831953 |
7341139 | 26 | 971018 | 1103104 | 14 | Mopeds | 436219 | 571070 | 31 | 431214 | 564584 | 31 | 7300 |
6905 | –5 | Electric Two Wheel | 24179 | 2558 | –89 | 26445 | 3001 | –89 | 40 | 50 | – | Total 2–
Wheelers | 8419792 | 10512889 | 25 | 7437619 | 9371231 | 26 | 1004174 | 1140184 | 14 | Grand Total |
11172275 | 14049830 | 26 | 9724243 | 12292770 | 26 | 1530594 | 1804619 | 18 | source: SIAM;
Cygnus Research | Demand–supply mismatch: The new capacity addition till

E Bike Marketing Plan
* EXECUTIVE SUMMARY : This marketing plan examines the launch of a human–electric hybrid
bicycle called e–bike by the world's largest motorcycle manufacturing company HONDA, in China.
We all know that the Global Warming is a serious issue to be addressed. This is the right time to
realize the importance of eco–friendly products to save the earth from global warming and its ill
effects. Unfortunately the automobile emissions are the second largest contributors for the green
house gases. Honda with a vision to become the world leader in environment and energy technologies
launches this innovative and futuristic eco–friendly product called e–bike. This zero CO2 emission
mobility is certainly a head turner which is stolen from the future, ... Show more content on
Helpwriting.net ...
Electric and pedal power hybrid bicycles make a lot of sense to commuters. With a small amount of
battery power to augment your pedalling efforts, you can achieve extra speed and distance while
leaving a minimal environmental footprint and paying next to nothing per kilometre. One can ride a
bicycle almost anywhere, at any time of the year, and at lowest cost! * MARKETING MANEUVER :
* PRODUCT – There's nothing that we love more than a well–designed bike! A Human–Electric
hybrid bicycle, also known as an e–bike, is a bicycle with an electric motor used to power the vehicle
or to assist with pedalling and use rechargeable batteries. The human–electric hybrid bicycle may best
be described as 'human power augmented' as in blending human and motor power. Herein lies its
uniqueness, utility and exceptional riding enjoyment. While e–bikes are ridden by cyclists of all ages,
on many different rides and routes and for different purposes. This is a relatively new kind of bicycle
for those of us who enjoy pedalling. Pedal Power Electric Bike Concept can not only get you to work
in the morning it can double as an exercise bike when you get home. The bike generates its own
energy from pedal power. You can choose to pedal down the hills and ride up the hills using electric
power. It also features a

Case Study: Groupe Renault
Renault
Groupe Renault is a French multinational automobile manufacturer established in 1899. The company
produces a range of cars and vans, and in the past has manufactured trucks, tractors, tanks,
buses/coaches and auto–rail vehicles.
According to the Organisation Internationale des Constructeurs d'Automobiles, in 2013 Renault was
the eleventh biggest automaker in the world by production volume with 50.5% of sales coming
outside of Europe. The Renault–Nissan Alliance is the fourth–largest automotive group.
The Renault group includes Renault marque and subsidiaries, Automobile Dacia from Romania, and
Renault Samsung Motors from South Korea. Renault enjoys a 43.4% controlling stake in Nissan of
Japan, a 25% stake in AvtoVAZ of Russia, and a 1.55% stake in Daimler AG of Germany. Other
subsidiaries of Renault includes RCI Banque which deals in automotive financing, Renault Retail
Group ... Show more content on Helpwriting.net ...
TV Sundram Iyengar and Sons is the holding company of the TVS Group.
Market Presence
TVS Motor Company Limited – Company Profile
TVS Motor Company is India's third largest two–wheeler manufacturer and one among the top ten in
the world. The TVS group has today emerged as India's leading player in the automobile and
automotive components industries. The group has 30 companies employing a workforce of around
40,000 people. TVS Motor Company is the largest among the group companies in terms of size and
turnover.
Today, TVS Motor Company has four manufacturing plants with one outside India. (Hosur in
Tamilnadu, Mysore in Karnataka, Nalagarh in Himachal Pradesh – India and Karawang – Indonesia.
It has a 16% market share in the two–wheeler industry in India. TVS motors has product offerings in
all segments of the two–wheeler industry in India as well as three wheeler industry, with products
exported to more than 50 countries

PEST Analysis: The Pest Analysis Of Two Wheeler Industry
PEST Analysis on Two–Wheeler Industry:
Political, Economic, Social and Technology are the factors that affect the external Environment of an
industry.
Political Aspects
Basic custom duty on motorcycle with engine capacity of 800 cc or more being increased from 60%
to 75%
Investment allowance of 15% for investments above 100 cr as tax incentive
Expenditure plan to be 30% higher
Tax deductions on spare parts of environment free vehicles
The cost of imported motorcycles will increase. With the government intervention in the form of
budget being presented by Finance Minister, it is clear that for two–wheeler industry the level of
localization is certainly going to rise.
Economic Aspects
Unlimited low cost labor
Easy availability ... Show more content on Helpwriting.net ...
Due to rise in moped sales in 2w market, hero MotoCorp will definitely mull launching moped line of
its own specifically in south India where its preferred.
FUTURE STRATEGIES FOR HERO
1. Since scooter market is in the demand Hero should launch more scooter variants with attractive
features and designs.
2. Hero only has the Karizma bike in premium segment which is on the rise it should launch more
premium bike to counter Honda CBR and KTM Duke.
3. Hero can enter 3–wheeler segment like TVS with TVS KING autos.
4. Hero can make more accessories and parts on its own which will lead to better customer service.

5. Hero should research electric scooters
6. Hero must look into untapped International markets like Vietnam, South America and Africa.
7. Provide better finance opportunities to customers.
8. Diversification into sports bikes.
9. Launch mopeds line in south

Rock Music : Rock And Roll
Kerrange! is a UK based magazine design for people who listen to Rock music, ranging from hard
rock to death metal. Rock music is a genre of popular music that originated as "rock and roll" in the
United States in the 1950s and developed into a range of different styles in the 1960s and later,
particularly, in the United Kingdom. Musically, Rock has centered on electric guitar, usually as part
of a rock group with electric bass guitar and drums. Rock music and fashion have been inextricably
linked. Rock musicians were early adopters of two British rivalry subculture fashion style, they were
known as "Rockers" (who wore motorcycle leathers and usually used a vintage Triton motorcycle )
and "Mods" (who often wore tailor–made suits and use ... Show more content on Helpwriting.net ...
The actual paper used for the magazine is thin and easy to get ripped; the cost of the magazine is
£2.50. This show that the main target is aimed at the young people who are less likely to spend lots of
money on weekly magazine. The main things you will see in the magazine are news, CD reviews,
gigs, gig guides, you will also see exclusive interviews with artist, bands, events, music and advert of
free merchandise too. Typography used in magazines are usually colourful, bold and usual text and
the masthead usually has its own design font for the specific magazine. For instances, the heading of
the magazine which say "KERRANG!", it has a large font and normally in colour red, yellow, black
and white. The word has a crack which runs through the word, this tells the reader it has something to
do with destruction, loudness and rebellion. It also gives the feeling of something being broken which
maybe means they do their thing differently and do not follow the law or rudes. The masthead of
Kerrange! uses the serif font style, which makes the magazine stands out from other rival magazines
of same genre. It is also covered with the lead singer and guitarist of GUNS N ' ROSES. The
magazine does not use a selling line, this may be because Kerrange! may feel that the image of their
magazine already appeals to their target audience enough without needing selling line. The main
cover line is presented by a large image of the

About India Yamaha Motor Pvt. Ltd.
CHAPTER –1 INTRODUCTION BRIEF HISTORY About India Yamaha Motor Pvt. Ltd. Yamaha
made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the
Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well,
bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co.,
Ltd, Japan. India Yamaha Motor operates from its state–of–the–art–manufacturing units at Faridabad
in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export
markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer–driven
and has a countrywide network of over 400 dealers. The company pioneered the ... Show more
It might not always be practical to deal with all customers' queries within the space of a few hours,
but at least email or call them back and let them know you've received their message and you'll
contact them about it as soon as possible. Even if you're not able to solve a problem right away, let
the customer know you're working on it. 3. Be Friendly and Approachable A fellow Site Pointer once
told me that you can hear a smile through the phone. This is very true. It's very important to be
friendly, courteous and to make your clients feel like you're their friend and you're there to help them
out. There will be times when you want to beat your clients over the head repeatedly with a blunt
object – it happens to all of us. It's vital that you keep a clear head, respond to your clients' wishes as
best you can, and at all times remain polite and courteous. 4. Have a Clearly–Defined Customer
Service Policy This may not be too important when you're just starting out, but a clearly defined
customer service policy is going to save you a lot of time and effort in the long run. If a customer has
a problem, what should they do? If the first option doesn't work, then what? Should they contact
different people for billing and technical enquiries? If they're not satisfied with any aspect of your
customer service, who should they tell? There's nothing more annoying for a client than being passed
from person to person, or not

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