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D revenue Optimization 
July ’14 
Raising 
Funds
He Problem 
Web Publishers are leaving money on the table. 
They are not optimizing ads to fight banner 
blindness. 
No Existing tool to test & optimize: 
.: Ad Placements 
.: Ad Sizes 
.: Ad Types 
.: Ad Related User Experience 
.: Other Ad Characteristics (Colors, Sequence) 
No way to track performance OF such Tests Across 
Networks.
Urrent Players 
.: Ad Networks 
.: sSPs 
What do they do for publishers? 
.: User Targeting to make ads more relevant (Improves ctr) 
.: yield optimization (improves fill RATES) 
.: Real Time bidding (Highest BID FOR Every aD IMPRESSION)
Urrent Players 
This is where they stop 
no control over the 
last mile of the road
Hat do we do? 
a Self-Service 
Ad Revenue 
Maximization 
PLATFORM 
for desktop & Mobile Websites..
(cont..) 
..Which Utilizes 
Hat do we do? 
Advanced A/B 
TEsting 
(+ tons of other metrics)..
..To Show 
best 
performing 
ads 
on websites! 
Hat do we do? 
(cont..)
NeAk peek of the product.. 
Our visual editor is a fruit of JavaScript & Css Wizardry
Lso works on Mobile
RPM (Revenue per thousand impressions) 
Optimized from $3.82 to $12.1 
Ase Study
We are a (super) fast 
growing startup!
300% 
Monthly 
growth! 
(ad impressions 
Optimized, In Millions) 
March April May June July 
+
Average 
Increase in 
Revenue 
Million Ad 
Impressions 
/month 
(as of June ‘14) 
Ome other numbers.. 
No. of people 
who made it 
all happen!
sers 
Working with 80+ Publishers. 
1500+ in waiting list for public beta. 
.: Alexa Top 100 Website in Mexico. 
.: Alexa Top 50 in Egypt. 
Users already working with RUBICON, AdSense AND APPNEXUS 
are also using us, which highlights OUR unique positioning. 
All acquired organically (and through word of mouth) with 
ZERO Marketing spend.
E’re fairly Famous!
E’ve been Featured in..
E’ve contributed content on.. 
BLOG 
BLOG
Ur users love us! 
“what Google 
offers does not 
even compare to 
AdPushup right 
now.” - Shea 
“I’m very satisfied with 
adpushup in my website 
and I want to use it in 
my other sites.” - 
Rogerio
Aising 
$500,000 
Product 
& 
Delivery 
Infra: 
40% 
User 
Acquisi=on: 
30% 
Company 
Ops/Admin: 
25% 
Legal 
and 
Patents: 
4% 
Beer: 
<1%
Ho we are? 
We’re a 
4 
People 
team right 
now 
(and growing) 
Atul Agarwal 
Co-founded Innobuzz (2007) 
Expertise: Product 
Management, Hacking Code, 
Machine Learning 
Experience : 10+ Years 
Ankit Oberoi 
Co-founded Innobuzz (2007) 
Expertise: User Acquisition, 
Growth Hacking, Business 
Management, UI/UX 
Experience : 10+ Years
Xit Strategy 
Market is Huge, Fast & Accessible. 
Potential to be an independently profitable player. 
Strategic Fit for Large Players. 
Acquisition by 
• Ad Networks 
• SSPs 
Acquisition for 
• Technology 
• Customers 
• Team 
• Risk of losing market
Sk US for Details ON 
• MAB & A/B Testing 
• Display Ads Ecosystem 
• Funds Utilization Plan 
• Product Roadmap 
• User Acquisition Strategy 
& Roadmap 
• Competitive Intelligence 
• Technical Architecture 
• Monetization Strategy
O be continued.. 
Get in touch at: 
ankit@adpushup.com 
(Or call ANKIT @ +91-9811017657) 
AdPushup, INC. (Delaware C-Corp)

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Maximize Digital Ad Revenue & Conversions

  • 1. D revenue Optimization July ’14 Raising Funds
  • 2. He Problem Web Publishers are leaving money on the table. They are not optimizing ads to fight banner blindness. No Existing tool to test & optimize: .: Ad Placements .: Ad Sizes .: Ad Types .: Ad Related User Experience .: Other Ad Characteristics (Colors, Sequence) No way to track performance OF such Tests Across Networks.
  • 3. Urrent Players .: Ad Networks .: sSPs What do they do for publishers? .: User Targeting to make ads more relevant (Improves ctr) .: yield optimization (improves fill RATES) .: Real Time bidding (Highest BID FOR Every aD IMPRESSION)
  • 4. Urrent Players This is where they stop no control over the last mile of the road
  • 5. Hat do we do? a Self-Service Ad Revenue Maximization PLATFORM for desktop & Mobile Websites..
  • 6. (cont..) ..Which Utilizes Hat do we do? Advanced A/B TEsting (+ tons of other metrics)..
  • 7. ..To Show best performing ads on websites! Hat do we do? (cont..)
  • 8. NeAk peek of the product.. Our visual editor is a fruit of JavaScript & Css Wizardry
  • 9. Lso works on Mobile
  • 10. RPM (Revenue per thousand impressions) Optimized from $3.82 to $12.1 Ase Study
  • 11. We are a (super) fast growing startup!
  • 12. 300% Monthly growth! (ad impressions Optimized, In Millions) March April May June July +
  • 13. Average Increase in Revenue Million Ad Impressions /month (as of June ‘14) Ome other numbers.. No. of people who made it all happen!
  • 14. sers Working with 80+ Publishers. 1500+ in waiting list for public beta. .: Alexa Top 100 Website in Mexico. .: Alexa Top 50 in Egypt. Users already working with RUBICON, AdSense AND APPNEXUS are also using us, which highlights OUR unique positioning. All acquired organically (and through word of mouth) with ZERO Marketing spend.
  • 17. E’ve contributed content on.. BLOG BLOG
  • 18. Ur users love us! “what Google offers does not even compare to AdPushup right now.” - Shea “I’m very satisfied with adpushup in my website and I want to use it in my other sites.” - Rogerio
  • 19. Aising $500,000 Product & Delivery Infra: 40% User Acquisi=on: 30% Company Ops/Admin: 25% Legal and Patents: 4% Beer: <1%
  • 20. Ho we are? We’re a 4 People team right now (and growing) Atul Agarwal Co-founded Innobuzz (2007) Expertise: Product Management, Hacking Code, Machine Learning Experience : 10+ Years Ankit Oberoi Co-founded Innobuzz (2007) Expertise: User Acquisition, Growth Hacking, Business Management, UI/UX Experience : 10+ Years
  • 21. Xit Strategy Market is Huge, Fast & Accessible. Potential to be an independently profitable player. Strategic Fit for Large Players. Acquisition by • Ad Networks • SSPs Acquisition for • Technology • Customers • Team • Risk of losing market
  • 22. Sk US for Details ON • MAB & A/B Testing • Display Ads Ecosystem • Funds Utilization Plan • Product Roadmap • User Acquisition Strategy & Roadmap • Competitive Intelligence • Technical Architecture • Monetization Strategy
  • 23. O be continued.. Get in touch at: ankit@adpushup.com (Or call ANKIT @ +91-9811017657) AdPushup, INC. (Delaware C-Corp)