This document discusses AdPushup, a self-service ad revenue maximization platform that utilizes A/B testing to optimize ad placements, sizes, types, and other characteristics. It has helped publishers increase RPM (revenue per thousand impressions) and seen 300% monthly growth. AdPushup is seeking $500,000 in funding to expand its 4-person team and product/delivery infrastructure to further optimize ad revenue for publishers.

1. D revenue Optimization
July ’14
Raising
Funds

2. He Problem
Web Publishers are leaving money on the table.
They are not optimizing ads to fight banner
blindness.
No Existing tool to test & optimize:
.: Ad Placements
.: Ad Sizes
.: Ad Types
.: Ad Related User Experience
.: Other Ad Characteristics (Colors, Sequence)
No way to track performance OF such Tests Across
Networks.

3. Urrent Players
.: Ad Networks
.: sSPs
What do they do for publishers?
.: User Targeting to make ads more relevant (Improves ctr)
.: yield optimization (improves fill RATES)
.: Real Time bidding (Highest BID FOR Every aD IMPRESSION)

4. Urrent Players
This is where they stop
no control over the
last mile of the road

5. Hat do we do?
a Self-Service
Ad Revenue
Maximization
PLATFORM
for desktop & Mobile Websites..

6. (cont..)
..Which Utilizes
Hat do we do?
Advanced A/B
TEsting
(+ tons of other metrics)..

7. ..To Show
best
performing
ads
on websites!
Hat do we do?
(cont..)

8. NeAk peek of the product..
Our visual editor is a fruit of JavaScript & Css Wizardry

9. Lso works on Mobile

10. RPM (Revenue per thousand impressions)
Optimized from $3.82 to $12.1
Ase Study

11. We are a (super) fast
growing startup!

12. 300%
Monthly
growth!
(ad impressions
Optimized, In Millions)
March April May June July
+

13. Average
Increase in
Revenue
Million Ad
Impressions
/month
(as of June ‘14)
Ome other numbers..
No. of people
who made it
all happen!

14. sers
Working with 80+ Publishers.
1500+ in waiting list for public beta.
.: Alexa Top 100 Website in Mexico.
.: Alexa Top 50 in Egypt.
Users already working with RUBICON, AdSense AND APPNEXUS
are also using us, which highlights OUR unique positioning.
All acquired organically (and through word of mouth) with
ZERO Marketing spend.

15. E’re fairly Famous!

16. E’ve been Featured in..

17. E’ve contributed content on..
BLOG
BLOG

18. Ur users love us!
“what Google
offers does not
even compare to
AdPushup right
now.” - Shea
“I’m very satisfied with
adpushup in my website
and I want to use it in
my other sites.” -
Rogerio

19. Aising
$500,000
Product
&
Delivery
Infra:
40%
User
Acquisi=on:
30%
Company
Ops/Admin:
25%
Legal
and
Patents:
4%
Beer:
<1%

20. Ho we are?
We’re a
4
People
team right
now
(and growing)
Atul Agarwal
Co-founded Innobuzz (2007)
Expertise: Product
Management, Hacking Code,
Machine Learning
Experience : 10+ Years
Ankit Oberoi
Co-founded Innobuzz (2007)
Expertise: User Acquisition,
Growth Hacking, Business
Management, UI/UX
Experience : 10+ Years

21. Xit Strategy
Market is Huge, Fast & Accessible.
Potential to be an independently profitable player.
Strategic Fit for Large Players.
Acquisition by
• Ad Networks
• SSPs
Acquisition for
• Technology
• Customers
• Team
• Risk of losing market

22. Sk US for Details ON
• MAB & A/B Testing
• Display Ads Ecosystem
• Funds Utilization Plan
• Product Roadmap
• User Acquisition Strategy
& Roadmap
• Competitive Intelligence
• Technical Architecture
• Monetization Strategy

23. O be continued..
Get in touch at:
ankit@adpushup.com
(Or call ANKIT @ +91-9811017657)
AdPushup, INC. (Delaware C-Corp)