Development stage powerpoint

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OBJECTIVES AND THEME
• Repositioning

• Strengthening

• Highlighting Values

• Exposure

• Hugh Tennent – “Don’t Make a Beast of Yourself”

ADVERTISING
Objectives will be achieved through a
combination of both ATL and BTL advertising:
• TV • PRINT • ONLINE • OUTDOOR
• POSTERS • GOODY BAGS

PRINT, POSTERS AND OUTDOOR
Examples include:

Print, Posters ‘Leaderboard’
and Train Vinyls 12-Sheet Ad Online Ad

PR
Spreading the word through:
•Press Releases and Media Invitations

•Launch Party

•Warm-Up Gig

•Social Network

•Radio Competitions

SUMMARY
21 Print Appearances
32 Television Appearances
8 months of
6 weeks of Subway
Online Advertising
Advertising
Social
Networking
Radio
PR Events
Competitions

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Development stage powerpoint

1. DON’T MAKE A BEAST OF YOURSELF

2. OBJECTIVES AND THEME • Repositioning • Strengthening • Highlighting Values • Exposure • Hugh Tennent – “Don’t Make a Beast of Yourself”

3. ADVERTISING Objectives will be achieved through a combination of both ATL and BTL advertising: • TV • PRINT • ONLINE • OUTDOOR • POSTERS • GOODY BAGS

4. PRINT, POSTERS AND OUTDOOR Examples include: Print, Posters ‘Leaderboard’ and Train Vinyls 12-Sheet Ad Online Ad

5. PR Spreading the word through: •Press Releases and Media Invitations •Launch Party •Warm-Up Gig •Social Network •Radio Competitions

6. BUDGET Total: £149,678

7. SUMMARY 21 Print Appearances 32 Television Appearances 8 months of 6 weeks of Subway Online Advertising Advertising Social Networking Radio PR Events Competitions

Development stage powerpoint

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