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Jive Records chose Crowd Factory’s Social Campaign to launch the recent announcement of Britney Spears’ new album Femme Fatale. Using social media to spread the word, Crowd Factory created a campaign that enabled fans to share and post about the new album on Facebook and Twitter. After sharing with 10 friends, each fan could get a 20% discount on the album. In the first 3 days, Social Campaign delivered 31% of all traffic to Britney.com as a result of the social visits from fans sharing.