U1 02 Media Futures

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Presentation by Leo Ryan (DraftFCB) in May 2010

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U1 02 Media Futures

  1. 1. Media Futures: A participatory paradigm EUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY 1
  2. 2. 2
  3. 3. 3
  4. 4. “the future of media is a future of relentless experimentation and innovation, accelerating change, and-- for those who embrace the new ways in which consumers are connecting with each other--enormous potential.” (Rupert Murdoch, Fortune Magazine 05.05.07) 4
  5. 5. New technology New communications New behaviour
  6. 6. 1. Convergence 2. Fragmentation 3. Audience relationship Changing Landscape
  7. 7. Convergence 1
  8. 8. Device Convergence
  9. 9. Business Convergence
  10. 10. 10
  11. 11. Audience Convergence
  12. 12. Fragmentation 2
  13. 13. More Channels
  14. 14. UK TV programmes reaching +15m viewers 95-05 Harder to reach big audiences
  15. 15. Better targeting
  16. 16. Changing 1. Time 2. Access 3 audience 3. Relationship
  17. 17. Weekly consumption (hours) Time +28%
  18. 18. Time shifting Access
  19. 19. Time shifting Access
  20. 20. Location shifting Access
  21. 21. Channel ME Access
  22. 22. Ad avoidance Relationship
  23. 23. Continuous Partial Attention
  24. 24. Participating in surprising ways
  25. 25. “The future is already here - it is just unevenly distributed” William Gibson, 1999
  26. 26. Broadcast TV Online TV Live TV Duplicate Supplementary content content content “It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10 26
  27. 27. Broadcast TV Online TV Live TV Duplicate Supplementary content content content Social or Participatory content “It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10 27
  28. 28. Participatory or Social media Remixing content Conversations Apps & tools Communities 28
  29. 29. Participatory or Social media Remixing content Conversations Apps & tools Communities Fans Brands Blend 29
  30. 30. Participatory or Social media Remixing content Conversations Apps & tools Communities Fans Brands Blend Instigate Facilitate Celebrate 30
  31. 31. 31

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