Challenge: Create an easy-to-use application that enables a multi-demographic audience to access NDTV video content and get up-to-date news on their desktops.

1. NDTV
A product for NDTV that enables users to access video content on their
desktops. Targeted at an audience across demographics, the application
had to be easy to use and keep the viewer up-to-date and plugged into
news and events. It also needed to easily tailor content to users’
preferences.
Solution Benefits/Results
 Provides direct access to Live TV and NDTV content
 Bridges the gap between the vast repository of
across various channels, categories, shows 24/7 as it
reliable news and interesting videos from NDTV,
happens on NDTV. Each video has related content
and the user. Viewers’ favorite shows are available
and a storyline with complete keyboard
anywhere they can connect to the Internet.
accessibility.
 With a user-friendly, trend-setting, and slick new-
 Recommendation engine that suggests various
age application, NDTV delivers compelling and
videos to the user based on their interests and
personalized home for viewers to enjoy content
viewing patterns.
from the largest media house in India.
 Users can have their own newscasts by creating
 Ideal for a laid-back experience with viewers
their own playlists and sharing them on Facebook,
browsing through interesting, eye-catching videos.
Twitter, and email.
Viewers remain updated constantly.
 Built entirely on the Microsoft platform using
Silverlight 4 and Microsoft Silverlight Analytics
framework, while also Mac OS.
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