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Marketing Research Project
- 1. A D D A S U B T I T L E O R T H E C O M P A N Y T A G L I N E H E R E P R E S E N T A T I O N 2 0 2 3 LICERIA & CO.
- 2. • Campaign Goals • Branding • Schedule and Deadlines • Budget • Marketing Team • Marketing Channels • Marketing Mix O V E R V I E W
- 3. Brief description here Briefly introduce the marketing campaign here and enumerate its goals below. CAMPAIGN GOALS 04 03 01 02 01 02 03 04 Brief description here Brief description here Brief description here
- 4. BRANDING Given the user personas identified for the campaign, elaborate on the branding identity that the campaign will project. Write identity or value here Write identity or value here Write identity or value here
- 5. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis vulputate nulla at ante rhoncus, vel efficitur felis condimentum. Proin odio odio.
- 6. Strategy 01 Finalize public relations and media plan. Strategy 02 Finalize public relations and media plan. Strategy 03 Conduct market research.
- 7. SCHEDULE AND DEADLINES Write another activity, deadline or milestone here. January Write another activity, deadline or milestone here. March Write another activity, deadline or milestone here. May Write another activity, deadline or milestone here. July Write another activity, deadline or milestone here. August
- 8. 100% Item 01 Item 02 Item 03 Item 04 Item 40.000 30.000 20.000 10.000 0 Use the graph to present the expenses associated with the campaign. BUDGET
- 9. KEY PERFORMA NCE INDICATOR S 75 % 45 % 6 % Briefly elaborate on the KPI. 01 Briefly elaborate on the KPI. 02 Briefly elaborate on the KPI. 03
- 10. Estelle Darcy Business Head Reese Miller Manager Chiaki Sato Marketing Head MARKETIN G TEAM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis vulputate nulla at ante rhoncus, vel efficitur felis condimentum. Proin odio odio.
- 11. MARKETING CHANNELS Explain how the following channels will help reach the campaign's target audience. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam euismod id sem quis accumsan. Sed tempus placerat velit a placerat. Cras suscipit est at mauris blandit efficitur finibus non augue.
- 12. MARKETING CHANNELS Marketing Channel 1 Further elaborate on the channel. Marketing Channel 2 Further elaborate on the channel. Marketing Channel 3 Further elaborate on the channel.