2. Bauer
H. Bauer is a German
company that took
over Emap’s in February
2008. It leapt from being
the third-largest consumer
magazine publisher in the
UK to overtake IPC with
more than 80 titles and
about 25% of the
consumer market.
Bauer claims to be the largest privately-owned
magazine publisher in Europe. Bauer's
magazines have tended to focus on readers
rather than advertiser
Women's weeklies Bella, Take a
Break and That's Life! take about 40% market
share; its trio of TV titles take near a third of
the listings sector.
Bauer shook up UK women's weeklies in 1987
with Bella's mix of real-life articles and 'service'
features. Similar splash with Take a Break in
1990.
Bauer continued Emap's strategy of
launching radio stations based on
magazines. It revamped Q Radio and
launched Closer radio on Freeview. The
company also revealed it was researching
the possibility of a radio station for men,
based on brands such
as FHM and Empire.
3. Bauer
Bella (W): median age is 44. Launched in October 1987
Blush! (F): August 2002 launch for 10 to 14-year-old girls
Cut (W)
In the Know (W):
Lounge (M):
Real (F
Spirit & Destiny (M) October 2002 launch with eight-page booklet:
Take a Break (W): UK's biggest-selling women's weekly at 1.2 million
Take a Break spin-offs include Fate & Fortune and Fiction Feast
That's Life (W): June 1995 debut
Three Sixty (Q)
Total TV Guide (W
TV Choice (W):
TV Quick (W
