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Mobile Customer Information

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Walter Adamson
Walter Adamson

Mobile Customer Information - Concepts, Examples, Strategy. A presentation to the OPTIC group of transport operators in Melbourne, Australia.

BusinessTechnology
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OPTIC 2007 Online Public Transport Information Committee ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content – Part 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a phone? ,[object Object],[object Object],[object Object],[object Object]
Why the confusion? ,[object Object],[object Object],[object Object],[object Object]
Core Concept #1 ,[object Object],Infotainment Advertising Business 1 Voice 2 Messaging 3 WWW .mobi NOW
Core Concept #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core Concept #3 ,[object Object],[object Object]
Core Concept #4 ,[object Object],Intimate Addictive Viral Relevant Presence Integration & Community + Loyalty, patronage, profit, policy gains
Core Concept #5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Local direct interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting directly ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keep It Simple ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content - Part 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current examples – SMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current examples – SMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current examples – Browser ,[object Object],[object Object],[object Object],[object Object],[object Object]
Current examples – Browser ,[object Object],[object Object],[object Object],[object Object],[object Object]
Current examples – Browser ,[object Object]
Current examples – RFID ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current examples – RFID ,[object Object],[object Object],[object Object],[object Object]
Futures ,[object Object],[object Object],[object Object],[object Object]
Business strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object]
Appendices ,[object Object],[object Object],[object Object]
Mobile data - status ,[object Object],[object Object],[object Object],[object Object],[object Object]
BUT - Mobile is a minefield ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile is a minefield ,[object Object],[object Object],[object Object],[object Object],[object Object]
Development guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]

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