Mobile Marketing - now and in the future

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This presentation gives you a good introduction to mobile marketing and shows a lot of good cases from around the world.

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Mobile Marketing - now and in the future

  1. From in-active to inter-active From in-active to inter-active MOBILE MARKETING MOBILE MARKETING
  2. The 7th mass media From massive block to mini multimedia in just 25 years
  3. Did you know that…. 3.3 BILLION MOBILE SUBSCRIBERS WORLDWIDE 1,5 BILLION TV-SCREENS WORLDWIDE 850 MILLION CARS WORLDWIDE
  4. Consider your own life: <ul><ul><li>What do you take with you when you leave the house? </li></ul></ul><ul><ul><li>Most likely you answered: mobile phone, keys and wallet. </li></ul></ul>
  5. Everybody wants to go mobile
  6. An introduction to me and my company
  7. Me! Jens Friis Work for Responsfabrikken in the Business Development department Been in the business of mobile marketing for more than 5 years Conceptualize and implement mobile marketing solutions
  8. My Phone: <ul><li>Sony Ericsson K810 with a 2 gb memorycard </li></ul><ul><ul><li>Pictures: 150 mb – 287 pictures </li></ul></ul><ul><ul><li>Videos: 80 mb – 51 videos </li></ul></ul><ul><ul><li>Music: 728 mb – 206 songs </li></ul></ul><ul><ul><li>Themes: 6,4 mb – 34 themes </li></ul></ul><ul><ul><li>Wapsites: 70 kb – 42 bookmarks </li></ul></ul><ul><ul><li>Games: 5,6 mb – 26 games </li></ul></ul><ul><ul><li>Programmes: 15 mb – 13 programmes </li></ul></ul><ul><ul><li>Other stuff : 6 mb – 8 documents </li></ul></ul>
  9. Responsfabrikken and ctrl Mobile – short facts <ul><li>Responsfabrikken was founded in 2001 </li></ul><ul><li>ctrlMobile was founded in 2005 </li></ul><ul><li>Represented in Denmark, Norway, Brazil, Mexico and Kenya. </li></ul><ul><li>Around 70 employees overall. </li></ul><ul><li>All the employees come primarely from the telco, marketing and media business </li></ul><ul><li>We have made more than 1200 mobile marketing solutions for 400 different customers. </li></ul>
  10. What we do - One-Stop-Shop Professional mobile counseling We design, develop and implement digital and mobile marketing solutions. <ul><li>We are split up in to four </li></ul><ul><li>different departments: </li></ul><ul><ul><li>- Consultants </li></ul></ul><ul><ul><li>- Business development </li></ul></ul><ul><ul><li>- Project management </li></ul></ul><ul><ul><li>- Technical implementation </li></ul></ul>
  11. What is mobile marketing?
  12. What is Mobile marketing? <ul><li>Anywhere - anytime </li></ul><ul><li>Mobile marketing is mostly intiated by the user </li></ul><ul><li>From exposure to involvment </li></ul><ul><li>Get in the pocket </li></ul><ul><ul><li>Mobile marketing reaches the users where marketing have not been before </li></ul></ul><ul><li>Perfect tracking and response media </li></ul>
  13. Media integration <ul><li>Mobile marketing is easy to integrate with ”traditional” media </li></ul><ul><li>Mobile marketing kan move the users between different media </li></ul><ul><ul><li>e.g from add  SMS  web </li></ul></ul>” Flower Power” Mobile Marketing TV Radio Print Web POS Outdoor SMS/MMS IVR M-portal Moblogs Branded content
  14. Stats and facts
  15. Growing numbers
  16. One hour – a lot of messages <ul><li>During this seminar around </li></ul><ul><li>1,4 million text messages is send in Denmark </li></ul>In Denmark 380 text messages is send every second <ul><li>How many have you </li></ul><ul><li>send to your customers? </li></ul>
  17. Addiction or love? <ul><li>Every tenth European feels addicted to their phone </li></ul><ul><li>Every third European between 16 and 25 sees their mobile phone as their most important item </li></ul>
  18. SMS – the killer application <ul><li>3,8 million British suffer from text related injuries </li></ul>
  19. Smile you are on!  <ul><li>9 out of 10 pictures is taken with a mobile phone </li></ul>
  20. A picture speaks a thousand words
  21. Globally, there are twice as many active users of SMS as there are active users of e-mail. SMS is typically read within an average of 15 minutes after receipt and responded to within 60 minutes. While 65% of e-mail is spam, less than 10% of SMS is spam.
  22. Willingness <ul><li>Targeted mobile advertising messages - a hit with Britain’s 11-20 year olds </li></ul>
  23. Did you know that… <ul><li>160 million new subscribers in nine months in India (2007) </li></ul><ul><li>In Africa the number of subsribers rose 33% in one year (2007) </li></ul>
  24. Did you know that…. More 500.000 downloads Why dont you just shut up!!
  25. Cases from around the world
  26. The third screen <ul><li>The mobile phone is the so-called third screen of marketing opportunity, with the first being television and the second being the computer </li></ul>
  27. Even the pope is texting to the people
  28. Texting Elephants in Africa The elephants is equipped with a transmitter. If the elephant gets out of its territory an SMS is send to the staff. The staff can then trace down the elephant via GPS and get it back on track.
  29. Crazy Frog – crazy numbers
  30. Toothing in Everton FC Goodison Park will be interacting with the fans through their mobile phone - offering news, offers and exciting applications via bluetooth
  31. Did you know that.. <ul><li>570 000 dowloaded &quot;Respect for Grandiosa&quot; as ringtone. </li></ul><ul><li>Over 40 000 dowloaded Grandiosa wallpaper </li></ul>Grandiosa Pizza - Norway
  32. Obama goes mobile 2.9 million U.S. mobile subscribers received a text message from the Obama campaign
  33. Text the moment – Absolute Vodka
  34. The Lynx effect
  35. IKEA launches mobile loyalty program
  36. The unborn <ul><li>New ways of using iphone applications in mobile marketing </li></ul>
  37. Text my shirt
  38. Guld korn – danish cerials Moblog from their tour around Denmark
  39. Craftsmen going mobile De 2.400 medlemmer får en gratis gave:
  40. QR-CODES <ul><li>Ready to QR? </li></ul>
  41. What will the future bring?
  42. YOU GOT THE MESSAGE
  43. C U ON THE PHONE www.responsfabrikken.dk

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