Entrepreneurship, startups and company culture 101


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Entrepreneurship, startups and company culture 101

  1. 1. STARTUP 101 & ENTERPRENEURSHIP Ivan Bjelajac COO, Prelovac Media company behind ManageWP.com 1st ever WordPress SSO dashboard 4th most successful WordPress based startup in the world
  2. 2. Divergent thinking 98% of kids have amazing divergent thinking skills (RSA Animate)
  3. 3. People that change the status quo
  4. 4. Who are enterpreneurs? Remember: 98% of kids have amazing divergent thinking skills
  5. 5. Who are founders? All founders are not the same entrepreneur vs businessman entrepreneur vs intrapreneur
  6. 6. What is a startup? A startup company or startup is a company, a partnership or temporary organization designed to search for a repeatable and scalable business model.
  7. 7. What is a startup? Everything we associate with startups follows from growth. STARTUP = GROWTH
  8. 8. Why are startups important? Companies of all sizes constantly create – and destroy – jobs. Net job growth occurs in the U.S. economy only through startup firms. Rich people and old, established companies are NOT job creators (TED LINK).
  9. 9. Most startups fail Because running a startup is really fucking hard. •Market problems •Business model failure •Poor management •Running out of cache •Product problems •Overplanning
  10. 10. How not to fail? The question is not "Can this product be built?" Instead, the questions are "Should this product be built?" Focus on the product •Business model •Create value •Customer acquisition •Running lean •Product quality
  11. 11. Business plans are a problem Business plans take too much time! This guy is really fucked
  12. 12. Business plans will die A business model describes the rationale of how an organization creates, delivers, and captures value Business plan Business model Speed tops long slow moving processes
  13. 13. Business model canvas
  14. 14. Product and market New products – head start, but an undeveloped market Existing markets are easier to find but you are coming in at the tail of the game High tech products are hard to copy but you are less likely to make them Usually your product will be a variation of something + moderate tech. Future of the product will be decided by your customer acquisition efforts.. Diversification
  15. 15. Customer acquisition Customer acquisition is the processes used to locate and secure the business of new customers.
  16. 16. Customer acquisition
  17. 17. Running lean
  18. 18. Success stories
  19. 19. How to finance yourself Going after the money Multiple ways to collect money Payment providers – bluesnap, 2checkout Crowdfunding Going lean and/or bootstraping Bootstraping a lean startup
  20. 20. Startup team Domain knowledge, vision •Technical skill •Marketing and sales •Hire only people that can be promoted •Your early employees are your future team leaders
  21. 21. Accountability Accountability =/= Responsibility 2 people stuck on escalator
  22. 22. Feedback and cooperation The best way to spur feedback and cooperation is to give feedback and cooperate with others. Lead by example.
  23. 23. Transparency Say what you really mean. Do what you said you will do.
  24. 24. Motivation RSA Animate – Drive (LINK)
  25. 25. Results pyramid Most companies create sets of rules regarding your actions Actions should come out of peoples beliefs and beliefs are shaped by experiences
  26. 26. Company manifesto Peace and fulfillment of humankind's potential AIESEC To engage and develop every young person in the world - AIESEC (2015) Our goal is making every-day life easier by producing useful applications that solve real life problems, use simple human-to-machine interaction and provide great user experience. – Prelovac Media I want to put a ding in the universe. – Steve Jobs, Apple
  27. 27. Agile methodology, SCRUM SCRUM team: Product owner SCRUM master Team members Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams.
  28. 28. Thank you! Time for Q&A Ivan Bjelajac Chief Operations Officer Prelovac Media & ManageWP.com http://www.linkedin.com/in/ivanbjelajac ivan.bjelajac@prelovac.com