Digital Media Level 3 Unit 2 LO2 Revision Questions (from real exam paper)

1. Context
‘Euro Go Tours’are a travel companythat specialiseinpackageholidaysto
popular Europeanresorts. The companyhas asked InteractiveSolutions, an
independent graphicsand web designcompany, to designand build a new
holiday planning website.
InteractiveSolutionsarea small team:
• Jason is thetech wizard and web coder. He createsall theinteractive
functionson thewebsiteusing JavaScript. He knows how to build web sites so
that they canbe viewed on different platformsand devices.
• Cerys is a graphic designand PR graduatewhohasbrought new ideasto the
company. She designsall print productsand layout of websitesand apps.
Cerys also writespromotionalcontent.
• Kamranisthe sales and marketing officer. He also deals with the project
management ofcommissionstothe company.
InteractiveSolutionshavetaken you on temporarilytohelp plan, design and
build the ‘Euro Go Tours’websiteand supporting content.
Product Brief
The planning websiteis to be called myholidayplanner.com and willallow
groupsof friendsto plan their holiday via an interactive, personalised hub.
‘Euro Go Tours’have suggested that users of the websiteare ableto createan
account that hasmultipleadminusers, with the informationbeing stored in
the Cloud. This will allow users to accessthe websitefrom a varietyof devices
and contributetoplanning the holidaywhenever and wherever they are.
‘Euro Go Tours’have requested that the websitebedivided into different
sections, including clothing, transport, traveldocumentation, accommodation,
clubbing and nightlife, daytripsand food and drink. Each sectionwill allow
users to post images, videos, music and upload documentstogether with
embedded materialfrom socialmedia sites, such as Pinterest and Instagram.
There will also be a diaryand forum section whereusers canupdatetheir daily
progressto chart their role in the planning process.
The target audienceagedemographicofmyholidayplanner.com is18 – 30
years of age, and it is hoped that the socialaspect, multimediafunctionsand

2. cross media accesswill appealto thisgroup. Whilst ‘Euro Go Tours’ intend the
websiteto appealto all genders, preliminarymarket research hassuggested
that women enjoy planning holidaysmost.
‘Euro Go Tours’wants to launch myholidayplanner.com at theend of
September.
‘Euro Go Tours’also requiretheproductionof a promotionalonlinevideo that
will advertisethe websiteand this will be launched two months earlier via
socialmedia at the end of July. Thiswill be one-minutelong. They also require
supporting print based newspaper and magazineadvertstopromotethe
launch.
Questions
1a
Identify two client requirementsthat InteractiveSolutionsmust take
into considerationwhenplanning the myholidayplanner.com website.
(2 marks)
1b Identify one type of revenue stream that Kamrancould consider to
makethe website profitable and explainwhy thismight bean
effectivemethod. (3 marks)

3. 2. Jason is a web coder and Cerys is a graphic designand PR
graduate. Discuss how their different skills might be used by
InteractiveSolutionswhencreating themyholidayplanner.com
website. [8 marks]

4. 3a
Identify two legalor ethicalissuesthat Kamranneeds to consider
before the team develop ideasfor the myholidayplanner.com
website. Explain how these will impact onthe project.(6 marks)
3b Identify one regulatorybodywhich could provideguidancefor
Cerys about the type of content that could be included on the
website. (1 mark)