Learn digital marketing with mamajeed

1. LEARN DIGITAL MARKETING L E A R N D I G I TA L M A R K E T I N G – E A R N S M A R T WAY ! 1. Introduction to Digital Marketing:- In this module, you will be introduced to digital marketing from the very beginning. Keeping in mind the diverse background of students, courses equip students right from the basics of digital marketing. Following are some important topics covered here: What is digital marketing? Importance of digital marketing. Difference between traditional and digital marketing. Discuss the recent trends and current scenario of the industry. How digital marketing has been a tool of success for companies? How to use digital marketing to increase sales. How to conduct a competitive analysis? Case studies on digital marketing strategies. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 1 WWW.DIGITAL HUB.FUN

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12. IMPORTANCE OF GRAPHIC DESIGN IN DIGITAL MARKETING Graphic design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process. Until the recent past, many entrepreneurs and decision-makers failed to understand the importance of graphic design. Now, there is a huge interest as the two industries are becoming inseparable. So, let’s dive into the concept of graphic designing and the role it plays in the digital marketing world. What is Graphic Designing? Graphic design communicates ideas or messages in a visual way. It can be used by any type of industry to convey complicated information in a digestible way. According to Interactive Design Foundation, ‘Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.’ Build your Own Unique Identity / Brand When you choose to get help from a graphic designer or a graphic design company, you can establish your own unique tone, style, and differentiate from competitors. As a result of your unique identity, customers and potential clients will also become more familiar with your brand and distinguish you from the crowd. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 12

14. ADVERTISING AND MARKETING GRAPHIC DESIGN Companies invest in marketing efforts to influence the decision-making process of their target audience. Designers who create graphics for advertising and marketing purposes work directly with decision-makers and marketing professionals. Some examples of advertising and marketing graphic designs are, Postcards and flyers Infographics Newsletters Annual reports E-books Brochures (print and digital) Email marketing templates PowerPoint presentations Social media ads and banners Retargeting ad graphics Images for websites and blogs W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 14

15. User Interface Graphic Design User interface graphic design or digital designs are created to view on a screen. Designers who create such types of graphics will concentrate on many visual elements like size, color, placement of CTA, and more to give a good digital experience for your target audience. Some examples of user interface graphic design are: Web page design Theme design (WordPress, Magento Shopify, etc.) Game interfaces App design 3D modeling Motion Graphic Designs Motion graphic designs were widely used by TV and film. Now, because of technological advancement, this form of art is accessible to everyone at an affordable price. It is one of the most used design formats across all digital platforms. Some examples of motion graphic designs are: Digital advertisements Animated logos, Trailers and presentations Promotional videos Tutorial videos Websites Banners GIFs W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 15

16. Industries That Need Graphic Designers You probably know that graphic design work is required in corporate branding and consultation, marketing, publishing, and web design. But there are other industries that need the help of graphic designers. They are, Education Fashion Mobile app E-commerce Travel & tourism Government agencies Packaging and manufacturing Software development companies While we have listed some main industries, graphic designers’ importance is there for every sector on the planet. For example, if you run a small farm that sells canned apples, the label on the jar is graphic design. If you run a Fortune 500 company that sells gadgets, the advertising, and the packaging design is also a result of graphic design. Graphic design is everywhere. If you understand the impact, you’ll start appreciating it. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 16

22. WEBSITE PLANNING AND CREATION 2. Website Planning and Creation of Websites. Businesses create a website to generate leads, increase their credibility among consumers, and deliver their marketing messages. Today, no matter how small-scale a business is, they still have a website. Because of its growing importance, the right course will teach you to create a website from scratch on Word Press a powerful Content Management System (CMS). In this module, the topics covered are the various elements of a website and every function Word Press can perform along with all the information you need to know to build a website from the very beginning like how to add content, install and activate plugins, and how to incorporate designing elements to your website. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 22 WWW.DIGITAL HUB.FUN

25. SEARCH ENGINE OPTIMIZATION 3. Search Engine Optimization (SEO), is essentially making alterations to your website, so it organically ranks first on a search engine’s results page (SERP). It is arguably the heaviest part of the course, however certain institutes teaching methods and support make it easier for students. In this module, you will learn about the various search engines and their algorithms. You will learn about the various factors in play to make a website rank first on a search engine’s result page & master the different aspects of SEO like on-page and off-page optimization, Titles of the Pages, keywords research, meta tags, meta description, link building, and more. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 25 WWW.DIGITAL HUB.FUN

27. SEARCH ENGINE MARKETING (SEM ) 4. Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. Most of the courses will teach you how to carry out SEM activities via the Google Ads platform. You will learn all the features of the Google Ads platform and its algorithm, based on which the advertisements rank on the SERP. Following this, you will learn how to use the Google Keyword Planner. Here you will learn about search volume, cost-per-click (CPC), customer lifetime value (CLV), and other such metrics. As a part of the course module, an advanced comprehensive course will also teach how to write a compelling ad copy, URL, ad description, and call-to-action (CTA). W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 27 WWW.DIGITAL HUB.FUN

29. CRO – CONVERSION RATE OPTIMIZATION CRO stands for conversion rate optimization. The conversion rate on any given website is determined by how many people who reach the page ultimately choose to move forward with the transaction they began. It is one of the strongest indicators of how effectively your site is performing. It doesn’t stop with buying products though; it’s often useful to treat every user action that you believe has real-world value as a meaningful conversion (e.g. downloading a brochure or submitting a contact form). Essentially, you are attracting visitors to your website because you want them to take action. Conversion rate is calculated by dividing the number of visitors that come to your site by the amount of those who take a specific action. Advantages and Disadvantages of CRO CRO is possibly the fastest and better measurable ROI on the digital marketing spectrum. Applying CRO concepts to your website does not involve heavy coding skills most of the time. Just by adding small changes to your home page, or landing page, you can start measuring increases in conversions pretty much immediately. That being said, in order to optimize conversions, you truly need to know two main things: Why your visitors come to your site (user intent); and How to speak directly to their subconscious brain so you can reduce cognitive exertions in order to guide them towards the desire actions. The art of communicating the intended message is not something that you can download from the Internet. Although you can learn, understand, and apply certain CRO techniques, CRO is a skill that requires years of experience and satellite knowledge to get it right. Applying the wrong strategy for your business will only lead to a messy website with no clear sense of direction for users. Once you are able to master this skill, it’s only then that you will be able to start adding persuasion elements to your offering. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 29 WWW.DIGITAL HUB.FUN

31. SOCIAL MEDIA MARKETING (SMM) 5. Social Media Marketing (SMM) involves paid as well as organic marketing techniques on social media platforms like Facebook, Instagram, YouTube and more to drive traffic to a company’s website. In this module, you will learn to create effective social media strategies on platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snap chat, etc. You will learn to target the right audience, build a social media campaign, write ad copies and ad creative. In addition to this, you will also learn the various metrics involved in SMM like cost- per-click (CPC), cost-per-view (CPV), cost-per- impression (CPM), and more…. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 31 WWW.DIGITAL HUB.FUN

34. CONTENT MARKETING & STRATEGY 6. Content Marketing & Strategy Content Marketing is the comprehensive strategy to attract or retain a target audience by creating and sharing relevant and valuable content; eventually to impel a profitable action. This module comprises exhaustive training sessions that delve into content marketing and its importance. Here, you will learn in-depth about the various types of content and how to capitalize on trending topics. Besides this, you will also learn about content bucketing and how to create a social media content calendar for a brand. If you choose the right course, they might also show you case studies on successful content marketing strategies of brands for deeper understanding. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 34 WWW.DIGITAL HUB.FUN

41. WEB ANALYTICS 7. Web Analytics is analyzing a website visitor’s behavior. In this module, you will learn how to track and analyze a website visitor’s actions via Google Analytics. This Module of the Course take you through the entire Google Analytics interface and familiarize you with all the analytics terminology like bounce rate, page view, session time, etc. You will also learn how to optimally use Google Analytics to decode a website’s audience, behavior, and acquisition reports. By the end of the module, you will learn how to track a website visitor down the conversion funnel and what information to extract from it. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 41 WWW.DIGITAL HUB.FUN

45. DIGITAL MEDIA PLANNING AND BUYING 8. Digital Media Planning and Buying, Media Planning is determining when, where, and how often to advertise to maximize conversions and Return on Investment ROI. In this module, you will learn what media buying is and its various types. This Module of the Course will also familiarize you with all the media buying terminologies like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc. You will also dig in into platform-based Ad space, and media planning and budgeting. You will be adept at building an effective media planning and buying strategy by the end of the course. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 45 WWW.DIGITAL HUB.FUN

48. WEB REMARKETING WEB 9. Web Remarketing is the process of using a JavaScript tag to serve targeted ads to consumers who have visited your website or taken an action on it. In this module, you will learn about the basics of remarketing and how to create a remarketing list. You will receive training on how to create remarketing lists on Google Ads using the Google Ads tags and on Facebook, using their Facebook Pixel Code. In addition to this, certain courses also delve into dynamic remarketing and case studies on it. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 48 WWW.DIGITAL HUB.FUN

51. EMAIL MARKETING 10. Email Marketing , In a lay man’s terms, email marketing is the process of using electronic mail to communicate commercial messages to a current or potential consumer. In this module you will learn about the types of emails and how to create an appealing email; essentially to drive conversion or an action from a consumer. Top-rated courses teach you how to build the right subscriber list and build a database by segmenting based on demographics, mode of acquisition, target group, etc. They also equip you with email marketing tools and software to help you design attractive emails. In addition to this, the right course will teach you how to automate emails and how to extract information from email campaign analytics. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 51 WWW.DIGITAL HUB.FUN

54. DESIGN ESSENTIALS 11. Design Essentials To become a successful digital marketer, you need to understand the importance of the role played by design. Hence, in this module, you will understand the attractiveness and beatification of a brand and delve deeper into the various essentials of design such as typography, colors, and themes. With the help of case studies, you will learn various characteristics of an ad. By the end of this module, you will have a basic understanding of design which will further help you create attractive and creative designs. Hence, it is important you choose the right course which uses case studies for better understanding. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 54 WWW.DIGITAL HUB.FUN

57. MOBILE MARKETING 12. Mobile Marketing As the name suggests, mobile marketing is the act of promoting your business via mobile. In this module, you will learn how to promote your app, increase app installations, analyze app metrics, and App Store Optimization (ASO). Besides this, you will learn how to increase an app’s engagement through in-app advertising, in-app messaging, and push notifications. Another aspect of mobile marketing training focuses on conducting mobile web analytics and mobile display advertising which very few courses cover. Dot Mobi Domains and Mobile Ready Platforms in to support and utilize mobile ready website designing. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 57 WWW.DIGITAL HUB.FUN

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61. E-COMMERCE MANAGEMENT 13. E-Commerce Management is the act of managing an e-commerce store and its activities to ensure a positive customer buying experience. In this module, you will delve into e-commerce, its types, and how to create an e-commerce website from scratch.You learn about the essentials of e-commerce business including topics like e-commerce marketing, product keyword research, inventory management, supply chain management, packaging & shipping, selling on online platforms, uploading products to an online marketplace, and business processes. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 61 WWW.DIGITAL HUB.FUN

72. ONLINE REPUTATION MANAGEMENT ( ORM ) 14. Online Reputation Management ( ORM ) Online Reputation Management or ORM is the act of controlling or influencing the perception of a brand, company, or individual over the internet. The right course will being with introducing you to ORM and help you explain its importance by providing you with negative conversations or poor ORM examples of brands. Further, you will learn the steps for effective online reputation management and familiarize yourself with the tools to do so. Besides this, you will also learn crisis management to give you a thorough understanding of ORM. This is also called Influential Marketing and branding to influence the customers. This may be positive or negative. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 72 WWW.DIGITAL HUB.FUN

75. ADSENSE 15. AdSense, Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google Through this module, you will learn how to monetize a blog or a website through AdSense and affiliate marketing. You will learn how to leverage the power of Google AdSense and YouTube AdSense to generate revenue from a website or a blog. In addition to this, very few courses will teach you how to write creative content which is SEO-friendly. AdSense is a free, simple way to earn money by displaying ads next to your online content. ... The AdSense Program differs in that it delivers ads served by Google Ads to your site. Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 75 WWW.DIGITAL HUB.FUN

78. BLOGGING Blogging, A blog is a discussion or informational website published on the World Wide Web (WWW) consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. What is blogging and how does it work? A blog is a type of website where the content is presented in reverse chronological order (newer content appear first). Blog content is often referred to as entries or “blog posts”. Blogs are typically run by an individual or a small group of people to present information in a conversational style. What do bloggers actually do? The primary job of a blogger is to write content in the form of blog posts. Blog posts are meant to provide valuable information to people in a way that's free and easy to read. ... For example, if you have a food blog, and write blog posts about your favorite recipes, your readers will find value in that free content. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 78

81. AFFILIATE MARKETING Affiliate Marketing, Affiliate marketing is a type of performance- based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. What does an affiliate marketer do? Affiliate marketing is an advertising model in which a company pays others (e.g., bloggers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. What is an example of affiliate marketing? Sometimes marketers promote their affiliate programs by offering bonuses to anyone who purchases the offer. For example, you could give a free eBook you wrote to any follower who makes a purchase. Promotions like this encourage customers to buy by sweetening the deal. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 81 WWW.DIGITAL HUB.FUN

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85. VIDEO MARKETING 16. Video Marketing In this module, you will learn script writing and execution of a video and how to market it using the right platforms. You will learn how to strategize video content that will result in positive brand awareness for a company. You will understand which elements are important in videos going viral and thus be able to apply those key elements for yourself. Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. What is meant by video marketing? Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium. Video can help improve your website’s ranking on search engine results pages (SERPs). The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 85 WWW.DIGITALHUB.FUN

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88. MARKETING AUTOMATION 17. Marketing Automation, Influencer & Podcast Marketing. Influencer Marketing, Podcast Marketing, Marketing Automation, etc are a few digital marketing subjects that have recently picked up and are highly effective but are not offered by all courses currently. Thus make sure to choose a course that includes these topics as they’re highly in-demand today. Marketing automation is defined as the process of using software to automate marketing campaigns and activities throughout the entire buyer’s journey — from initial customer interactions through to post-sales support. It helps companies set the most effective processes for each stage of the sales funnel based on data about a lead and how they interact with the company. Before we dive into the rest of the article, watch the video below for an easy to understand overview of what marketing automation is and how it can help your sales processes. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 88

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91. DIGITAL MARKETING AUTOMATION TOOLS, INTERNET MARKETING AUTOMATION TOOLS, WEB MARKETING AUTOMATION TOOLS W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 91 WWW.DIGITALHUB.FUN WWW.DIGITALHUB.FUN

94. DIGITAL MARKETING AMPLIFIES BRAND AWARENESS Digital marketing is about engineering a strategy to be first when your audience is ready to act. It’s about creating a seamless, cohesive customer experience — both online and offline — that builds trust, amplifies engagement, and fosters loyalty. There are many different digital marketing tactics and strategies to consider, including: 1. Search engine optimization (SEO) 2. PPC / Google Adwords 3. Online PR 4. Content marketing 5. Video marketing 6. Social media 7. Retargeting W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 94 WWW.DIGITALHUB.FUN

96. TYPES OF ADVERTISEMENTS USED IN DIGITAL MARKETING 1. Display ads 2. Native ads 3. Search engine marketing (SEM) 4. Email marketing 5. Influencer marketing 6. Mobile apps 7. Geotargeting 8. Affiliate marketing 9. Websites 10. Conversion optimization 11. Podcast sponsorships The ideal strategy isn’t about using every single option. It’s about finding the ideal mix for your customers and business needs. Non-digital marketing channels are shrinking. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 96 WWW.DIGITALHUB.FUN

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100. M-COMMERCE AND ECOMMERCE WEBSITES Ecommerce (electronic commerce) E-commerce is the activity of electronically buying or selling of products on online services or over the Internet. It refers to all online activity that involves the buying and selling of products and services. In other words, ecommerce is a process for conducting transactions online. When you go to your favorite online retailer to buy a new pair of shoes, you're engaging in ecommerce.Learn practical tips and hacks to build, manage, and promote your own online store using WordPress and WooCommerce. eCommerce refers to any form of business transaction conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device. However, eCommerce can also entail other types of activities, such as online auctions, payment gateways, online ticketing, and internet banking. Mobile commerce, or m-Commerce, is a rapidly growing new avenue of eCommerce that' s mostly driven by the expanding market and influence of smartphones and millennials' comfort with shopping online. In 2018, the mCommerce sector enjoyed a 39.1 % increase in sales compared to the previous year. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 100 WWW.DIGITALHUB.FUN

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104. GOOGLE ANALYTICS AND SEARCH CONSOLE Google Analytics and Search Console, Learn to configure and utilize Google Analytics and Google Search Console to improve your website. Do you want to be able to see how your site is performing in Google search? Google Search Console allows you to see your site's presence in Google's search results. You can analyze your SEO rankings alongside other Analytics data by linking your Google Analytics account with Google Search Console. If the name "Google Webmaster Tools" rings a bell, then you might already know what Google Search Console is. Since Google Webmaster Tools (GWT) became a necessary tool for different types of people besides webmasters — marketing professionals, SEOs, app developers, business owners, and designers, to name some — Google changed the name of it to be more generalized to its diverse group of users. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 104 WWW.DIGITAL HUB.FUN

107. FACEBOOK MARKETING Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or "boosted" posts. Tips for successful marketing through Facebook To market your business successfully on Facebook, you need to understand Facebook's unique opportunities, and how it differs from other media. Just as you wouldn't run a radio ad on television, you shouldn't market on Facebook the way you'd market in a magazine or on your website. Facebook Insights can tell you more about the people who choose to like your page. Once you know your Facebook friends' characteristics, you can tailor your posts and offers to meet their needs and interests. For example, if you're a book store that caters to customers of all ages, but most of your Facebook friends are aged 18–25 years, your Facebook offers might concentrate on books suitable for that age group (while your in-store offers are broader). Or, if you're an online seller who never meets your customers, you might be able to get a clearer picture of what they think and feel by reviewing their interests, ages and locations on Facebook W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 107

116. TWITTER MARKETING Twitter marketing is an idea, or plan that involves putting money and energy into creating a strategy that will drive traffic, engagement and sales for your business. It can be especially effective for brands that put a focus on politics, blue collar industries, the media industry, and B2B sales. How is Twitter used for marketing? Advertising on Twitter can help you grow your audience, promote your products, drive traffic to your website, and more. You can choose to promote your account to gain new followers, or promote individual tweets to boost engagement and campaign visibility. Twitter is an online social networking site that allows its users to bra 140-character messages (tweets). By choosing to follow the tweets sent out by other users, you create a feed of tweets on your home page, which displays all followed tweets with the newest tweets at the top. It provides an excellent mechanism for an online business to keep its audience informed about relevant company developments and to keep track of industry news and trends. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 116

121. INSTAGRAM MARKETING Instagram Marketing, is a type of social media marketing, which involves promoting a brand on Instagram. This social media platform helps brands connect with an enormous audience, increase brand awarene. Instagram marketing refers to using Instagram to grow brand awareness and launch new products. Instagram allows you to build your brand and connect with followers in a personal way. With over one billion active users on the platform, it's a great channel for creators and entrepreneurs looking to grow organicallyss, and boost sales. For the longest time, Twitter was seeing exponential user growth year after year.Now, in the last few years, everybody has been saying that it’s going down, and yet, most marketers say you should use it to increase your brand’s online awareness. So should marketers still focus their efforts on it? Well, with 320M+ monthly active users (MAU), Twitter is one of the most interesting social media platforms to be active on for businesses. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 121

126. LINKEDIN MARKETING LinkedIn Marketing, Generate leads, drive website traffic, and build brand awareness with LinkedIn Ads. Target professionals by job title, function, industry, and more. #1 B2B platform. #1 lead gen network. Reach decision makers. Create an ad in minutes. 3.5x higher CVR for B2B. LinkedIn is a professional networking platform and it has all the features of a great marketing opportunity provider. Here you interact with people who mean business. To market through LinkedIn, you need to do the following − Build a robust business page that displays your products and services in a compelling format. How effective is LinkedIn marketing? LinkedIn has helped 45% of marketers with customer acquisition. Compared to Facebook, it generates leads 277% more effectively. LinkedIn accounts for 80% of B2B leads. It also accounts nearly 50% of the total social traffic coming to B2B sites. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 126

129. PINTEREST MARKETING Pinterest Marketing, Pinterest marketing is a set of tactics that incorporate Pinterest into your business's bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products. What is Pinterest used for? Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find. What is a Pinterest strategy? Pinterest strategy is all about visuals. Therefore, the more interesting the image you post, the more engagement you'll gain on Pinterest. Again, if you share high-quality and attractive illustrations on your blog posts, people will be more likely to pin them to their boards. Can you make money on Pinterest? You don't need a million followers to make money on Pinterest. In fact, anyone who includes affiliate links in their pins or offers products on their own website can make money online using the strategies mentioned earlier. However, how much money you make can be impacted by your followers and engagement W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 129

131. YOUTUBE MARKETING YouTube marketing is a strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure. It helps companies boost traffic, increase their customer base, and reach new audiences. What is the main goal of YouTube marketing? One of your objectives for your YouTube marketing should be to help your customer find you. A catchy slogan or prominent company name throughout the video can keep you on people's minds long after they've seen your message online. They can then do an online search and find you. Since YouTube is an international company, it empowers brands worldwide to reach new geographies. The platform helps attract leads from different countries who speak the same language. The key benefit of YouTube is that it provides a chance to effectively promote your company. A business can do it by creating and posting content on its channel or running pre-roll ads on the platform and gaining the audience's attention. To reach viewers fast and gain their loyalty to your YouTube channel, you need to develop your strategy. The steps below will help you do it. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 131

135. SLIDESHARE SlideShare is an American hosting service, now owned by Scribd, for professional content including presentations, infographics, documents, and videos. Users can upload files privately or publicly in PowerPoint, Word, PDF, or OpenDocument format. What is the meaning of SlideShare? SlideShare is a community for sharing presentations. Individuals or organizations can upload and share PowerPoint, PDF, or OpenOffice presentations. Anyone can find presentations on their topic of interest. Users can tag presentation, and download or embed them into their own websites or blogs. What are the uses of SlideShare? What is Slideshare? Slideshare is a website which allows you to post content - PDFs, PowerPoint slides, videos, and others - as a presentation. Presentations can then be searched, viewed and shared by anyone. With 60 million monthly visitors, Slideshare is the most popular presentation sharing website in the world. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 135

139. QUORA MARKETING Is Quora good for marketing? For marketers, Quora is a great way to find out what issues are puzzling your current and potential user base. Use this information to determine the direction of future content. By answering Quora questions related to your industry, you can demonstrate your expertise in the space and improve your company's brand image. How does Quora marketing work? On Quora, you can: Publish content like you would with LinkedIn's publishing platform. Target your questions to specific Quora users to collaborate with industry influencers. Search for specific topics and keywords related to your business What does marketing mean Quora? Marketing is the process of getting potential clients or customers interested in your products and services. The key word in this definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 139

142. YOUTUBE MONETIZATION YouTube Monetization, “Monetize” means to earn a profit from your YouTube clips. YouTube has its own monetization program for creators, which is called the YouTube Partner program. To monetize your YouTube account you need to be a verified YouTube partner. How does monetization on YouTube work? YouTubers receive 55% percent of the revenue share from ads placed via AdSense. Money is generated on a cost-per-click or a cost-per-view basis. The advertiser can select which one they'd like. -A view counts as an ad watched for 30 seconds or halfway through, whichever comes first. How do you stay monetized on YouTube? Effective immediately, to apply for monetization (and have ads attached to videos), creators must have tallied 4,000 hours of overall watch time on their channel within the past 12 months and have at least 1,000 subscribers. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 142

146. GOOGLE AD WORDS Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Goog Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Since the platform runs on pay-per-click (PPC) advertising, you have to pay only when a visitor clicks your ad. The Google AdWords marketplaces work like an auction where people bid for clicks. However, it’s not necessary that the highest bid wins. Apart from money, Google also considers the quality score to ensure that the people clicking on the ads have the best possible experience. le Search and on non-search websites, mobile apps, and videos. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 146

149. BING ADS Bing Ads, Microsoft Advertising is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines. As of June 2015, Bing Ads has 33% market share in the United States. Bing Ads has Google AdWords beat with device targeting, because of how limited mobile ad targeting can be with AdWords. Bing allows advertisers. Bing Ads uses Artificial Intelligence (AI) and Machine Learning (ML) to target audience ads based on consumer intent signals. It analyses users‘. Why Should You Run a Bing Ads Campaign? Depending on what you’re selling and who you’re targeting, Bing could be the missing piece of the puzzle for your marketing strategy. Here’s why. First, Bing has a 6.7 percent market share, making it the world’s second-largest search engine. That might not sound like much, but there’s huge growth potential here. Next, over 1 billion people use Windows 10. Since Microsoft owns Bing, they direct a lot of traffic to their own search engine through Cortana and the search bar at the bottom of the computer screen. That’s some easy, reliable traffic right there! W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 149

152. SEARCH ADS In Internet marketing and digital marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. Search Ads 360 is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels. Streamlined workflow and powerful reporting features enable buyers to efficiently run campaigns, while automated bidding improves campaign performance. Built-in integration with the Google Marketing Platform allows buyers to manage and track digital campaigns across a single platform, enabling rich, cross-channel buying, reporting and attribution. Without Search Ads 360, you'd need to manage your ads and keywords on each search engine, and it would be much more difficult to analyze your ad/keyword performance across engines. You also wouldn't have the automated bidding power of Search Ads 360 bid strategies. With Search Ads 360, you save time, reduce complexity, and have the ability to make better decisions and increase your Return on Investment (ROI) for search marketing. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 152

155. GOOGLE MARKETING PLATFORM Google Marketing Platform is an online advertising and analytics platform developed by Google and launched in July 24, 2018. It unifies DoubleClick's advertising services and Google's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy How does Google Marketing Platform work? Google Marketing Platform integrates world-class solutions to help buyers run holistic campaigns across multiple channels. ... Publisher Portal products provide inventory management and ad serving solutions to companies that create and sell online advertising opportunities ads on Internet. What's the difference between Google Ads and Google Marketing Platform? Google Ads is ideal for smaller advertisers that don't require enhanced control or flexibility. It is fast to set-up, not overly complex to use, and easy to publish simple banner ads through but that's it. It is not a marketing platform. What's more, it only provides limited API functionality. Is Google Ads part of Google marketing platform? Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 155

157. MOBILE ADS Mobile Ads ,Mobile advertising is a form of advertising via mobile phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. What Are Mobile Ads? When you login to your Facebook page on your phone, don't you love it when you see sales that are just what you are looking for? From getting in on deals at your favorite online stores or learning about a product that you didn't know existed, ads online are getting better and better. Sometimes, they don't even look like ads. Whether you realize it or not, you see at least 5000 ads per day. Many of these ads you see are on your phone. This lesson will focus on the types of mobile advertising you're likely see each day. Mobile advertising is a type of ad that appears on devices you carry with you, like smart phones and tablets. In this lesson, we will also discuss which types of mobile ads are best for your company's marketing goals. Message-Based Mobile Ads There are several types of advertisements that a company can use to grab a person's attention. The most popular types of mobile ads are SMS, MMS, mobile web ads, and mobile application ads. Your company can choose any of the following depending on your marketing goals. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 157

159. LOCAL SEO Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all those nifty search terms that scream local, such as: lawyers near me doctors near me lawyers in [city name] doctors in [city name] Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts. The focus changes, however, when it comes to localizing link acquisition. The focus changes to making sure all potential local signals across Google’s local search landscape are consistent and correct. If they are not, or you accidentally provide different information for the same business, you could potentially experience situations where your local results display something different than what was intended.. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 159

161. GOOGLE MY BUSINESS Google my Business, In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you’re one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those management and editing capabilities if you want your Business Profile to work for you as an effective SEO and lead generation tool.So how do you gain management over your Google Business Profile? The answer is that, in addition to creating a free Business Profile, you must also separately create a free Google My Business account for that profile. What is Google My Business? As mentioned, Google My Business is a tool that enables you to manage and optimize your Business Profile on Google. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is. Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search. Gain insights, You can use the Google My Business dashboard to gain key insights on your audience and local search performance. In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category. Note also that there are ways to track clicks from a Business Profile via UTM parameters and Google Analytics. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 161

163. CONTENT MANAGEMENT SYSTEM (CMS) What Is a Content Management System (CMS)? A content management system, often abbreviated as CMS, is software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge. In simpler language, a content management system is a tool that helps you build a website without needing to write all the code from scratch (or even know how to code at all). Instead of building your own system for creating web pages, storing images, and other functions, the content management system handles all that basic infrastructure stuff for you so that you can focus on more forward-facing parts of your website. Beyond websites, you can also find content management systems for other functions – like document management. How Does a Content Management System Work? What Are Examples of Popular Content Management Systems? What Is the Best CMS Platform? How to Build a Website with a Content Management System How Does a Content Management System Work? To give you an idea of how a content management system works, we’re going to take a whirlwind tour of the WordPress interface (WordPress is a good example of a content management system). Let’s start with creating a piece of content. Without a content management system, you’d need to write a static HTML file and upload it to your server (sounds complicated, right?). With a content management system like WordPress, you can just write your content in an interface that looks a good bit like Microsoft Word: W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 163

165. WORDPRESS WordPress, WordPress is free, open source publishing software that can be installed locally on a web server and viewed on... WordPress is a self-hosted platform that powers millions of sites. You can easily and quickly build a WordPress site using the Gutenberg editor and then customize it with any of the thousands of plugins and themes available in the official WordPress directory or other third-party sites. Want to add forms and live chat to your site? Want a theme that comes with a built-in visual builder and split testing? Leveraging WordPress plugins and themes like these, you can create a unique experience specific to your brand. WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as ThemesA WordPress website is any website that uses WordPress as its content management system (CMS). WordPress powers both the backend of the website (the interface where a user logs in to make changes or add new content) and the frontend (the visible part of the website that your visitors see on the web). Here are just a few examples of the types of websites you can build with WordPress: Blog – A blog is a special type of website devoted to sharing thoughts, photos, reviews, tutorials, recipes and so much more. Blogs usually display the most recently-published content first. E-commerce website – An e-commerce website allows you to sell goods or services online and collect payment via an online payment system. You can download and install a WordPress e-commerce plugin to extend the default functionality of WordPress so you can have an online store on your website. Business website – Many businesses will benefit from having an online presence in the form of their own website. If your business needs a website for customers to learn about your company and what you have to offer, WordPress is an excellent option. Customers can contact you, ask for a quote, schedule an appointment and much more. Membership website – A membership website allows you to put content behind a paywall or an account login. To access pages or posts, users must login or pay for the content. WordPress can also handle membership websites with additional plugins. Portfolio website – Show off your artwork, design skills and more with a portfolio website built on WordPress. Forum website – A forum website can be a helpful place for users to ask questions or share advice. Believe it or not, many forum websites run on WordPress. Event website – Hosting an event? WordPress makes it easy for you to share your event details and sell tickets. E-learning website – Students can take online courses, track their progress, download resources and much more from an e-learning website. With a special kind of plugin called a WordPress LMS plugin, you can offer online courses from a WordPress website. Wedding website – Share the details of your big day with a wedding website built on WordPress. With an array of WordPress wedding themes, you can get a website up quickly and easily. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 165

167. SOME OTHER CMS PLATFORMS CMS Platform Examples CMS Hub WordPress Joomla Drupal Magento Webflow Ghost Sitecore W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 167

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