37. Consumer Marketer-Activities and Decisions Research Consumer Needs Develop offering to profitably meet consumer needs Develop products Set Prices Communicate Offerings Make Offerings accessible Decisions: Features Quality Levels Decision: Pricing Strategy Decisions: Differentiation Positioning Strategy What media Channel Strategy Selection of channel members
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45. Segmentation Market is composed of several elements-there are elements of homogeneity and hetreogeneity Segmentation brings like minded decision makers to gether Before After
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48. A Simple Marketing System Industry (A collection of sellers) Market (A collection Of buyers) Communication Goods/ Services Money Information