2. Designed and built for
Creators
Tools to engage with their
Audiences
For everyone
Everywhere
3.
4.
5. MOBILE GROWTH STACK
Acquisition
Engagement
&
Retention
Monetization
Analytics
Cross-Sell App Store
Optimisation
Press / PR /
Blogs / Social
Paid Channels
(Ad Networks,
SMS, Search, FB
+Twitter)
Partnerships
(inc. carriers,
OEMS & 3rd
party stores)
VIRAL
(invites, shares/
integrations)
Onboarding Flow
(tutorial,
welcome emails,
NUX)
PUSH / Email /
SMS / in-app
alerts
(mobile CRM)
Deep-Linking
Re-Activation
Campaigns
IAP, Paid Apps,
Ad-Supported,
Subscriptions,
Virtual Goods
Relevant Payment
Methods
- e.g. Carrier Billing,
PayPal, Offer Walls,
Credit Card Processing
Conversion
Optimisation
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Virtual
Currency
Dynamic
Pricing
Install
Attribution
In-App
Events
Campaign
Measurement
Screen Flows
Conversion
Funnels
User Testing
User / Device
Demographics
Cohort
Analysis
Bug Tracking A/B Testing HeatMaps
App Store
Analytics
Sentiment
Tracking
Keyword
Performance
CPU/Battery
/Network
Performance
Analysis
LTV Modeling
Check out http://bit.do/mobilegrowthstack for more info
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Community
Mobile growth stack v2.1 @andy_carvell
8. ACQUISITION
Acquisition Cross-Sell App Store
Optimisation
Press / PR /
Blogs / Social
Paid Channels
(Ad Networks,
SMS, Search, FB
+Twitter)
Partnerships
(inc. carriers,
OEMS & 3rd
party stores)
VIRAL
(invites, shares/
integrations)
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28. RETARGETING
Targeted visitors to
the pro page who hadn’t
upgraded their plan.
Drove additional subscriptions
at ROI-positive prices.
Scaled channels that worked:
Twitter and Google Display
Network.