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Andy carvell-sound cloud

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Andy carvell-sound cloud

  1. 1. The Mobile Growth Stack Andy Carvell soundcloud.com/acarvell @andy_carvell
  2. 2. Designed and built for Creators Tools to engage with their Audiences For everyone ! Everywhere
  3. 3. MOBILE GROWTH STACK Acquisition Engagement & Retention Monetization Analytics Cross-Sell App Store Optimisation Press / PR / Blogs / Social Paid Channels (Ad Networks, SMS, Search, FB +Twitter) Partnerships (inc. carriers, OEMS & 3rd party stores) VIRAL (invites, shares/ integrations) Onboarding Flow (tutorial, welcome emails, NUX) PUSH / Email / SMS / in-app alerts ! (mobile CRM) Deep-Linking Re-Activation Campaigns IAP, Paid Apps, Ad-Supported, Subscriptions, Virtual Goods Relevant Payment Methods ! - e.g. Carrier Billing, PayPal, Offer Walls, Credit Card Processing ! Conversion Optimisation I n t e r n a t i o n a l Virtual Currency Dynamic Pricing Install Attribution In-App Events Campaign Measurement Screen Flows Conversion Funnels User Testing User / Device Demographics Cohort Analysis Bug Tracking A/B Testing HeatMaps App Store Analytics Sentiment Tracking Keyword Performance CPU/Battery /Network Performance Analysis LTV Modeling Andy Carvell/SoundCloud @andy_carvell R e t a r g e t i n g Community
  4. 4. ANALYTICS Analytics Install Attribution In-App Events Campaign Measurement Screen Flows Conversion Funnels User Testing User / Device Demographics Cohort Analysis Bug Tracking A/B Testing HeatMaps App Store Analytics Sentiment Tracking Keyword Performance CPU/Battery /Network Performance Analysis LTV Modeling
  5. 5. ACQUISITION Acquisition Cross-Sell App Store Optimisation Press / PR / Blogs / Social Paid Channels (Ad Networks, SMS, Search, FB +Twitter) Partnerships (inc. carriers, OEMS & 3rd party stores) VIRAL (invites, shares/ integrations) I n t e r n a t i o n a l R e t a r g e t i n g
  6. 6. A/B TESTING OF APP STORE ASSETS
  7. 7. CARRIER + OEM PARTNERSHIPS
  8. 8. INTEGRATIONS = MULTIPLIERS
  9. 9. CROSS-PROMOTION
  10. 10. ENGAGEMENT & RETENTION Engagement & Retention Onboarding Flow (tutorial, welcome emails, NUX) PUSH / Email / SMS / in-app alerts ! (mobile CRM) Deep-Linking Re-Activation Campaigns I n t e r n a t i o n a l R e t a r g e t i n g Community
  11. 11. ONBOARDING
  12. 12. CRM (email, push, etc) Messages should be… ! Relevant: channel information Timely Personalized
  13. 13. MONETISATION Monetization IAP, Paid Apps, Ad-Supported, Subscriptions, Virtual Goods Relevant Payment Methods ! - e.g. Carrier Billing, PayPal, Offer Walls, Credit Card Processing ! Conversion Optimisation I n t e r n a t i o n a l Virtual Currency Dynamic Pricing R e t a r g e t i n g
  14. 14. MONETISATION
  15. 15. Mobile Growth Stack - SoundCloud Acquisition Engagement & Retention Monetization Analytics Cross-Sell App Store Optimisation Press / PR / Blogs / Social Paid Channels (Ad Networks, SMS, Search, FB +Twitter) Partnerships + Integrations (inc. carriers, OEMS, SN Widgets) VIRAL (invites, shares/ integrations) Onboarding Flow (tutorial, welcome emails, NUX) PUSH / Email / SMS / in-app alerts ! (mobile CRM) Deep-Linking Re-Activation Campaigns IAP, Paid Apps, Ad-Supported, Subscriptions, Virtual Goods Relevant Payment Methods ! - e.g. Carrier Billing, PayPal, Offer Walls, Credit Card Processing ! Conversion Optimisation I n t e r n a t i o n a l Virtual Currency Dynamic Pricing Install Attribution In-App Events Campaign Measurement Screen Flows Conversion Funnels User Testing User / Device Demographics Cohort Analysis Bug Tracking A/B Testing HeatMaps App Store Analytics Sentiment Tracking Keyword Performance CPU/Battery /Network Performance Analysis LTV Modeling Andy Carvell/SoundCloud @andy_carvell R e t a r g e t i n g Community
  16. 16. Mobile Growth Stack - Clash of Clans Acquisition Engagement & Retention Monetization Analytics Cross-Sell App Store Optimisation Press / PR / Blogs / Social Paid Channels (Ad Networks, SMS, Search, FB +Twitter) Partnerships (inc. carriers, OEMS & 3rd party stores) VIRAL (invites, shares/ integrations) Onboarding Flow (tutorial, welcome emails, NUX) PUSH / Email / SMS / in-app alerts ! (mobile CRM) Deep-Linking Re-Activation Campaigns IAP, Paid Apps, Ad-Supported, Subscriptions, Virtual Goods Relevant Payment Methods ! - e.g. Carrier Billing, PayPal, Offer Walls, Credit Card Processing ! Conversion Optimisation I n t e r n a t i o n a l Virtual Currency Dynamic Pricing Install Attribution In-App Events Campaign Measurement Screen Flows Conversion Funnels User Testing User / Device Demographics Cohort Analysis Bug Tracking A/B Testing HeatMaps App Store Analytics Sentiment Tracking Keyword Performance CPU/Battery /Network Performance Analysis LTV Modeling Andy Carvell/SoundCloud @andy_carvell R e t a r g e t i n g Community
  17. 17. FEEDBACK? ! QUESTIONS? ! SUGGESTIONS TO IMPROVE THE STACK?
  18. 18. Thanks! Andy Carvell soundcloud.com/acarvell @andy_carvell

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