2. Learning Outcomes
C12- Evaluate one theory of how emotion may affect one
cognitive function.
C10- Evaluate the extent to which a cognitive process is
reliable.
3. Brown and Kulik (1977)
Flashbulb Memories
Episodic Memories (explicit memories) that are highly
resistant to forgetting because of the emotional arousal at the
moment of encoding.
Highly accurate and vivid memories when learning about a
shocking event.
“Flashbulb” Memory registers like a photograph
Importance and arousal lead to rehearsal
4. Elements of a Flashbulb Memory
Place (where they were when the incident
happened)
Ongoing Activity (what they were doing)
Informant (who broke the news)
Own affect (how they felt)
Other affect (how others felt)
Aftermath (importance of the event)
7. Brown and Kulik (1977) Study
Aim: To investigate whether shocking
events are recalled more vividly and
accurately than other events.
Method: Asked 80 participants to recall
circumstances of learned shocking events.
Findings/Conclusions: Participants had
vivid memories about where they were,
what they were doing, how they felt about
JFK assassination.
More likely for unexpected & personally relevant
events.
8. Example…My Mom
JFK Assassination: November 22, 1963 (51 years ago
tomorrow!)
9. Limitations of Brown and Kulik
(1977)
They asked people to recall…no way
of testing whether those memories are
correct.
Generally seen as emotionally
accurate but not the details.
10. Neisser and Harsh (1992)
Aim: To test the theory of flashbulb memory by
investigating to what extent memories about
the challenger explosion would be accurate
after a period of time.
Challenger Disaster
Method:
106 students completed a questionnaire explaining
details about finding out about the Challenger.
(Within 24 hours of event)
2.5 years later, 44 students answered the
questionnaire again. Listed 1-5 on how confident they
were about their memories.
11. Neisser and Harsh (1992)
Findings:
There were major differences between the
original questionnaire and the follow-up. (Avg
accuracy: 2.95 of 7)
Level of confidence was 4.17
Conclusion: Flashbulb Memories are not as
accurate Brown and Kulik predicted.
Critical Thinking
12. Evaluation
+ Natural environment
- Importance of the event could have been
different for different people.
13. C10 - Phelps et al. (2006)
Aim: To investigate the neurological activity
while recalling a flashbulb memory.
Method:
Three years following the 9/11 attacks, used
fMRI to measure brain activity when recalling an
autobiographical memory and the memory of the
9/11 attacks.
Two groups:
Downtown (near the attack)
Midtown (5 miles away from the attack)
14. Phelps et al. (2006)
Findings:
Downtown group remembered more information
about the attacks.
Those near the attack experienced activity in
their amygdala when recalling the event while
those who were not as near did not show any
difference between 9/11 and their other
memories.
Conclusions: The witnessing of an event bring
more emotional memories and thus create
lasting memories of shocking events.
15. Portfolio Possibility
Compare the results of your interview about
9/11 with the results from the studies we
have discussed today and/or the articles
found at This Link.
You could also use this information to
evaluate one of your own memories.