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Select a business or organization of your choice (BMW) Choose two social media platforms (one major platform like Facebook, Instagram, YouTube, etc., and one niche platform of your choice) that you would include in your social media marketing strategy. Describe why each platform would be beneficial for BMW to invest their time and money in and how you envision their presence on each platform. Become the resident expert on your two SM platforms and answer the following questions: Describe why each platform would be beneficial for the brand to invest their time and money. How do you envision the brand's presence on each platform? How does paid social work on each platform? What type of content will be required and how often? Which target audiences of your brand are currently using the platform and how do they use it? What are the costs and benefits of using each platform?.

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Select a business or organization of your choice (BMW) Choose two social media platforms (one major platform like Facebook, Instagram, YouTube, etc., and one niche platform of your choice) that you would include in your social media marketing strategy. Describe why each platform would be beneficial for BMW to invest their time and money in and how you envision their presence on each platform. Become the resident expert on your two SM platforms and answer the following questions: Describe why each platform would be beneficial for the brand to invest their time and money. How do you envision the brand's presence on each platform? How does paid social work on each platform? What type of content will be required and how often? Which target audiences of your brand are currently using the platform and how do they use it? What are the costs and benefits of using each platform?

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