First community mortgage marketing department account executive


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  • Ll FCM mar
  • First community mortgage marketing department account executive

    1. 2. <ul><li>To Centralize all related marketing initiatives for the FCM sales force. </li></ul><ul><li>This will provide a consistent infrastructure/base for our production staff to build off of. </li></ul>
    2. 3. <ul><li>Put the burden and accountability of marketing aspects on independent department so sales associates can focus on selling. </li></ul><ul><li>Help managers in each branch /division with marketing initiatives so they can focus more on production. </li></ul>
    3. 4. <ul><li>Manage marketing costs for Divisions. </li></ul><ul><li>Examples: Costs of printing, events, seminars, promotions… etc….. </li></ul><ul><li>Manage Accountability for all marketing initiatives.. </li></ul>
    4. 5. <ul><li>Being in a non-production position, allows our department(once the infrastructure is setup) to focus solely on growing business for FCM. </li></ul><ul><li>This means out of the box ideas that are cost efficient AND productive for the growth of the book of business. </li></ul>
    5. 6. <ul><li>Will be able to scale marketing initiatives more accurately and provide sound tried and true marketing packages for the Account Executive </li></ul><ul><li>How important is this to the growth of FCM and your growth as a sales person with FCM? </li></ul><ul><li>How are you adding new business? </li></ul>
    6. 7. <ul><li>Current Capabilities & Expectations </li></ul><ul><li>Creating FCM Marketing Flyers/Posters for AE’s, Events, and Business Partners. </li></ul><ul><li>Ordering and Designing New Business Cards. </li></ul><ul><li>Managing FCM’s Social Media Sites, Facebook, LinkedIn, and Twitter. </li></ul>
    7. 8. <ul><li>Creating and Sending FCM Newsletters. </li></ul><ul><li>Coordinating Press Releases and Announcements for events, awards, and new hires. </li></ul><ul><li>Manage FCM’s Wholesale Websites </li></ul><ul><li>Facilitating the ordering of all FCM marketing materials, mailers, etc.. </li></ul>
    8. 9. <ul><li>Where we want to be by April </li></ul><ul><li>Facilitate & Assist AE’s Develop Social Media marketing destinations. </li></ul><ul><li>Facilitate Special Events such as Golf Tournaments, Seminars, Lunch & Learns, Power Breakfasts, etc… </li></ul>
    9. 10. <ul><li>Bringing outsourced Social Media consultant to Nashville to train AE’s and Business Partners. </li></ul><ul><li>Have independent FCM Marketing Website, linked to Avista to provide AE’s direct access to editable flyers and other marketing documents. </li></ul><ul><li>Creating FCM marketing movies, Posting on Social media sites </li></ul>
    10. 11. <ul><li>At the beginning of April….Marketing/Training Department will be providing a onsite 4 hour Social Media Trainer Seminar/Training session. </li></ul><ul><li>Topics will Include: </li></ul><ul><li> </li></ul><ul><li>What Is Social Media, Really? </li></ul><ul><li>The Four Most Important Questions to Ask Before You Begin </li></ul><ul><li>Down and Dirty SEO: Getting Found Online </li></ul><ul><li>Testimonials and Transparency </li></ul>
    11. 12. <ul><li>Social Media Organizational Fundamentals (Hootsuite, Tweetdeck, Seesmic) </li></ul><ul><li>Developing Your Voice: The Social Media Presence is You </li></ul><ul><li>Tools: Fan Page, Linkedin, Twitter, You Tube, Blogs </li></ul><ul><li>Strategy: Ways to Create Conversation and Community </li></ul><ul><li>Engaging Customers with your own Compelling Content </li></ul><ul><li>Measuring Your Progress </li></ul>
    12. 13. <ul><li>All marketing requests and orders must be sent through [email_address] </li></ul><ul><li>Business Card Request Form to be used </li></ul><ul><li>Marketing request Form to be used for all marketing requests. </li></ul><ul><li>Please allow 48 hours to allow requests of flyers, Poster, and handout marketing to be created.(Marketing Team will email LO to verify email received) </li></ul>
    13. 14. <ul><li>A basic marketing/design portfolio will be created strictly for Wholesale. (Please allow a few days on any requests not in the portfolio) </li></ul>
    14. 15. <ul><li>Market Analysis: </li></ul><ul><li>Once FCM has established a loan production strategy, the Account Executive must complete a market analysis and develop a marketing plan that best fits that production strategy. </li></ul><ul><li>The Account Executive should analyze three factors when performing a market analysis. </li></ul>
    15. 16. <ul><li>Geographic Area: The AE should focus on the area that he or she knows best that will generate loan volume </li></ul><ul><li>Competition: The Account Executive must know his competition including their products and reputation. The AE must differentiate himself from his competition. How does FCM differentiate themselves from the competition? </li></ul>
    16. 17. <ul><li>Using Social Media to brand yourself as the Originator of Choice for your area </li></ul><ul><li>Facebook- Google “Wholesale FCM” </li></ul><ul><li>LinkedIn – Do you have a LinkedIn account </li></ul><ul><li>Twitter- FCMLending </li></ul><ul><li>Jigsaw </li></ul><ul><li>YouTube </li></ul><ul><li>Blogging </li></ul>
    17. 18. <ul><li>Nashville native </li></ul><ul><li>Entrepreneur in Landscaping Industry </li></ul><ul><li>Lipscomb Graduate with a Marketing/Graphics Background </li></ul><ul><li>Recently spent time Fabricating/Designing </li></ul><ul><ul><li>Business Cards </li></ul></ul><ul><ul><li>Posters </li></ul></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Presentations </li></ul></ul><ul><ul><li>Facebook Designs </li></ul></ul><ul><ul><li>Handles all backend IT related issues related to sales and marketing. </li></ul></ul>
    18. 19. <ul><li>From a small town in West Tennessee </li></ul><ul><li>Graduated from the University of Tennessee-Knoxville </li></ul><ul><li>Worked at the gym on campus during college </li></ul><ul><li>At FCM: </li></ul><ul><ul><li>I’ve created multiple flyers for a variety of purposes </li></ul></ul><ul><ul><li>I’ve been uploading databases onto ProSource and Loan Toolbox-once they are up, we begin doing email campaigns, flyers, newsletters, etc. </li></ul></ul><ul><ul><li>Managing all the FCM Social Media Site, Facebook/Twitter. </li></ul></ul>
    19. 20. <ul><li>Wes McGaffin – Director of Marketing and Training – From parts unknown. </li></ul>
    20. 21. <ul><li>Our Motto: </li></ul><ul><li>&quot; Putting the Needs of the Community First&quot; </li></ul><ul><li>  Our Vision: </li></ul><ul><li>First Community Mortgage will be the Lender of Choice and Employer of Choice in every Community we serve. </li></ul><ul><li>Our Core Values: </li></ul><ul><li>Integrity - Require that all employees conduct themselves according to our Code of Ethics. </li></ul><ul><li>Commitment to Win - Drive for results and success by fostering a dedicated work ethic and instilling a passion to be the best. </li></ul><ul><li>Superiority - Our employees, customers, and competitors will know us as the standard by which others are measured. </li></ul><ul><li>Teamwork  - Foster strong and long lasting working relationships through teamwork, respect, collaboration, and communication. </li></ul><ul><li>Our Mission: </li></ul><ul><li>First Community Mortgage will be the Lender of Choice by exceeding consumer expectations throughout every detail and step of the home loan process. Additionally, First Community Mortgage will strive to be the Employer of Choice by always treating employees with the utmost respect, and will at all times, value our employees by creating a rewarding environment in which to spend their career. </li></ul>
    21. 22. <ul><li>Patience – Structure – Stability - Consistency </li></ul>