What are the business benefits of putting digital accessibility at the heart of your business and embedding best practice in your digital strategy? In this webinar in November 2013 AbilityNet's Head of Digital Inclusion explained the key benefits including: - the size of the potential market - changing consumer behaviours - mitigating legal risks The slideshow includes details of how to win the hearts and minds of business people.

1. The business case
for accessibility
AbilityNet Webinar
28 November 2013
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars

2. Welcome
The Business Case for Accessibility
• Business case, not business strategy
• Winning hearts and minds inside the organisation
• Changing decision-making and culture inside your business
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
2

3. AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars

4. Business case, not business strategy
Issues we will look at today
• Why should we consider the needs of disabled people?
• Why should we invest in accessibility?
• What are the potential benefits to our business?
The next steps you'll need to take yourself
• How can we adapt our business strategy?
• How can we make our websites and apps accessible?
• How can we develop accessible services and products?
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
4

5. AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars

6. Why you need to win the case
An accessible website is not the answer. It is simply a sign that some
things are being done correctly.
The goal is a business strategy that embraces accessibility
• Responds to opportunities
• Recognises the business advantages of getting it right
• Is embedded in every decision about digital
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
6

7. AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars

8. The Marketplace: UK
Disabled people
• Estimated 11.2 million people living with a disability
• Est 20% of people of working age
• Est £100bn p.a. [2005] spending power
• Ageing population
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
8

9. The Marketplace: UK
Changing mainstream consumer behaviour
• 56% of people would benefit from an adjustment to their computer
• Mobile computing - extreme environments
• Social - trust, loyalty, recommendation
• Digital by Default Government Services
• Usability, personalisation - changing expectations
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
9

10. AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars

11. AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars

12. AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars

13. Business benefits of accessibility
•
•
•
•
•
•
Reach a wider audience – up to 20%
Makes your site more useable for everyone – by 35%
Platform independence – mobile to grow by 400% by 2015
Reduces page weight, bandwidth and maintenance
Improves search engine rankings
Future-proof your site/app
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
13

14. Mitigate risk
•
•
•
•
Reduced visibility/SEO
Unhappy clients
Bad user comments/ratings
Bad publicity/brand damage
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
14

15. Legal risks
•
•
•
•
•
•
Equality Act
Disability Equality Duty
Section 508
Sale of goods, eg online-only offers
Recruitment, eg job application process
Employment, eg duty of care
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
15

16. AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars

17. Legal & General
•
•
•
•
•
•
Relaunched accessible site
95% increase in life quote requests online
90% increase in Life Insurance sales online
100% return on investment in 12 months
Saved 200k per annum on site maintenance (66% saving)
Speed/Effort required to manage content reduced from an average
of 5 days to 0.5 days per job
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
17

18. The risk if you don’t do it…
“What if someone gave you the opportunity to invest in China in
1975? With hindsight, would you take it?
“Success in China over the last 40 years took research, asset
allocation and execution, in addition to good timing. It certainly did
not happen overnight.
“The same process is occurring today in disability”
Rich Donovan
TheGlobal Economics of Disability
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
18

19. Your Questions
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
19

20. What next?
Contact us
• robin.christopherson@abilitynet.org.uk
• sales@abilitynet.org.uk
• +44 (0) 1926 465 247
Next webinar
• Digital Accessibility 101: Where to start, what to do and why
1pm GMT, Wednesday, Dec 11, 2013
www.abilitynet.org.uk/webinars
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars
20

21. Contact us
sales@abilitynet.org.uk
+44 (0) 1926 465 247
www.abilitynet.org.uk/webinars
www.slideshare.com/abilitynet
www.twitter.com/abilitynet
AbilityNet Accessibility Webinars
www.abilitynet.org.uk/webinars