The most basic of marketing tasks is generating more qualified leads. And where exactly might you find thousands of relevant prospects, unknown to you but actually very actively interested in your products? Your website!
3. Lead Generation
71%
of B2B marketing say it’s
their top goal
60%
B2B marketers say generating
more leads is their biggest
challenge
45%
of marketers want to increase
lead quantity as their most
important objective
Source: b2bcontent marketing trends, Emarketer, Ascend2 & NetProspex
19. Web Nurturing
2X
conversion rate for 2nd -
5th time visitors compared
to 1st visit
67%
find content targeted to their
job function valuable
82%
of prospects value content
targeted to their industry
31. Back to basics: Generating more and better
leads
marketo.com/personalization
@marketo
Thank you.
Editor's Notes
All optimized, Where can you improve, SIGNIFICANTLY?
Marketers putting time for lead gen in these activities: - Events, Paid, Lists,
Missing out out on untapped, unused, under utilized (iceberg) potential
Anonymous web visitors
they are active, interest and relevant
what is the problem?
they unaddressable
(no email no phone number)
on avg 98% anonymous,
avg SMB 20K show 19800 unreachable going to waste
Anonymous web visitors
they are active, interest and relevant
what is the problem?
they unaddressable
(no email no phone number)
on avg 98% anonymous,
avg SMB 20K show 19800 unreachable going to waste
Engagement is low, people leave your site to quickly, don’t read many pages, don’t educate
Conversions are even worse, 1-5%, many of them unqualified
Online engagement
Convert more anonymous into leads
It’s not easy
Show stats low percentage of conversion rates (negative web visitor stats)
+ Gated Content
Define it
Must be right gated content, and offer you cant refuse
Based on Vertical, Company Size, Stage in Cycle + Behavior
+ Gated Content
Define it
Must be right gated content, and offer you cant refuse
Based on Vertical, Company Size, Stage in Cycle + Behavior
+ Gated Content
Define it
Must be right gated content, and offer you cant refuse
Based on Vertical, Company Size, Stage in Cycle + Behavior
+ Apprenda 3 or more visits to page – PRO REPORT
+ Gated Content
Define it
Must be right gated content, and offer you cant refuse
Based on Vertical, Company Size, Stage in Cycle + Behavior
Increase web engagements and generate more qualified leads
Acquire customers faster and grow their lifetime value
Maximize marketing efficiencies and impact on revenue