How to Earn Expert Recognition<br />June 2, 2011<br />
Flagship Enterprise Center<br /><ul><li>Business Incubator and Accelerator
40+ Clients
Raise Capital
Market Online</li></ul>Client Services Manager<br />
ExecutivePlan helps entrepreneurs write more powerful, effective, and memorable business plan executive summaries in order...
Today’s Outline <br />The Expert Economy<br />The Benefits of Expert Recognition<br />How to Earn Expert Recognition<br />
Scenario 1:  You are a salon owner looking for a marketing firm to help market your business.    <br />
Scenario 2:  You need a patent attorney to help protect your solar panel invention. <br />www.patentattorney.com<br />
www.thesolarpatentattorney.com<br />
Scenario 3:  Your banker asks you to send in a business plan executive summary for a loan application.<br />ExecutivePlan ...
The Expert Economy<br />We inherently want to work with the expert<br />Experts have a narrow focus<br />Easier to sell ex...
The Benefits of Expert Recognition<br />Easy to refer<br />Easy to stand out<br />Wider geographic market<br />Experts can...
David S. Rose<br />Founder & CEO – Angelsoft<br />Has founded or invested in 100 companies<br />Loves to hang out on Quora...
This is NOT – How to Become an Expert<br />This IS – How to Earn <br />Expert Recognition<br />
I want to help you learn:<br />How to choose a niche to establish your expertise<br />How to build a website that demonstr...
How to Choose a Niche<br />5 Things that you are:<br />Excellent at<br />Passionate about<br />Uniquely qualified for<br /...
Why the laptop repair business sucks!<br />Tons of competition<br />Impossible to differentiate<br />Geographically Limite...
The Typewriter Repair Business<br />Very little competition<br />Easy to differentiate<br />Minimum Geographic Limitations...
Google Adwords Keyword Tool<br />Pureed Food Recipes – 1,300<br />Post Bariatric Diet - 720<br />Dysphagia Recipes - 390<b...
DIY Website<br />
How to Generate Traffic<br />
Content, Content, Content<br />200 Blog Posts<br />20 Guest Blog Posts<br />50 Answers<br />100 Comments<br />20 Youtube V...
How to Generate Leads<br />
Information in Exchange for Lead<br />
1,300 emails sent<br />478 Opens<br />128 Clicks<br />
Turn Leads Into Sales<br />Day 1 – Free Ebook<br />Day 4 – Free Webinar or Presentation<br />Day 10 – Guest Blog Post<br /...
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Eac presentation final

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  • If you want to drive traffic to your website you are going to have to create a lot of content. Just to give you an idea. On my business plan executive summary website I have published 200 blog posts, written 20 guest blog posts for other entrepreneurial websites, answered 50 relevant questions on various startup question and answer websites, made 100 comments on relevant articles on other entrepreneurial websites or blogs, and have created and published 20 youtube videos. So what does that get me? From Jan 1st to May 15th I had over 15,100 visits to the website. Almost 40,000 page views. Where did the visitors come from? 4,700 from Google search results, 3,000 typed in my website address directly or clicked a link from one of my follow up emails, Almost 2,000 clicked a link in a comment I made on inc.com or entrepreneur.com and 600 came by clicking a link in articles I wrote and published on AssociatedContent.comEvery single visit is somehow tied to content. Without the articles, or the guest blog posts or the comments of the videos I wouldn’t have any visitors. People consume content on the internet. My website answers peoples questions or provides a resource that they are specifically looking for.You might be wondering how I could possibly write 200 blog posts about business plan executive summaries. That is a good question. It isn’t fun, but you need to stay focused if you want to be recognized as an expert in a particular field. Again I could probably go on for 10 hours on which tools to use to create videos or presentations. How to write great blog articles. How to make sure that you are getting the most search engine bang for your buck. If you are going to dive into working on earning expert recognition I would love to help and walk you through the process. So you are bringing relevant traffic to your website. Great! But how does that help your business grow? How does that translate into leads or sales?
  • I am sure that almost all of your have done this before. You have been looking for information online, you find a website that offers the information, but they would like your name and email address before you can access the info. This image that you see here is a sign up form for an executive summary example and template that I have created. I have had over 2,000 people sign up for one of my free ebooks, templates, or examples.
  • Here is another example. I really like to use 3d ebook images to capture leads. This form would pop up on my website after you have been on the site for 5 or 10 seconds. My goal with the website is to capture leads using information products. Once I have the lead I have the opportunity to continue to provide value to that individual. I can send automated follow up emails offering more free materials or resources. This helps me build a relationship of trust and credibility with the lead. Some people will get frustrated with follow up emails and simply unsubscribe, but typically 40% of my emails are opened, and 15 to 20% of people click the link in my emails. So I might have a new product or service that I promote to my list first, or just a new blog post that I think would be interesting for them to read. Let me show you some stats from Aweber which is what I use to collect and manage my leads.
  • Eac presentation final

    1. 1. How to Earn Expert Recognition<br />June 2, 2011<br />
    2. 2. Flagship Enterprise Center<br /><ul><li>Business Incubator and Accelerator
    3. 3. 40+ Clients
    4. 4. Raise Capital
    5. 5. Market Online</li></ul>Client Services Manager<br />
    6. 6.
    7. 7.
    8. 8. ExecutivePlan helps entrepreneurs write more powerful, effective, and memorable business plan executive summaries in order to raise capital. <br />
    9. 9. Today’s Outline <br />The Expert Economy<br />The Benefits of Expert Recognition<br />How to Earn Expert Recognition<br />
    10. 10. Scenario 1: You are a salon owner looking for a marketing firm to help market your business. <br />
    11. 11. Scenario 2: You need a patent attorney to help protect your solar panel invention. <br />www.patentattorney.com<br />
    12. 12. www.thesolarpatentattorney.com<br />
    13. 13. Scenario 3: Your banker asks you to send in a business plan executive summary for a loan application.<br />ExecutivePlan helps entrepreneurs write more powerful business plan executive summaries in order to raise capital. <br />
    14. 14. The Expert Economy<br />We inherently want to work with the expert<br />Experts have a narrow focus<br />Easier to sell expertise<br />
    15. 15. The Benefits of Expert Recognition<br />Easy to refer<br />Easy to stand out<br />Wider geographic market<br />Experts can charge a premium<br />Doors simply open for experts<br />
    16. 16. David S. Rose<br />Founder & CEO – Angelsoft<br />Has founded or invested in 100 companies<br />Loves to hang out on Quora<br />- Question and Answer Website<br />Asked a Question on Quora<br />David reviewed my website<br />Asked me to move to New York City to work for Angelsoft as a Community Manager<br />
    17. 17. This is NOT – How to Become an Expert<br />This IS – How to Earn <br />Expert Recognition<br />
    18. 18. I want to help you learn:<br />How to choose a niche to establish your expertise<br />How to build a website that demonstrates expertise<br />How to generate traffic to the website<br />How to turn website visitors into leads<br />How to convert leads into customers<br />
    19. 19. How to Choose a Niche<br />5 Things that you are:<br />Excellent at<br />Passionate about<br />Uniquely qualified for<br />Rank your topics<br />What do people want?<br />
    20. 20.
    21. 21.
    22. 22. Why the laptop repair business sucks!<br />Tons of competition<br />Impossible to differentiate<br />Geographically Limited<br />Race to the bottom – commoditized service<br />
    23. 23. The Typewriter Repair Business<br />Very little competition<br />Easy to differentiate<br />Minimum Geographic Limitations<br />Specialized Service – Premium Fees<br />
    24. 24.
    25. 25.
    26. 26. Google Adwords Keyword Tool<br />Pureed Food Recipes – 1,300<br />Post Bariatric Diet - 720<br />Dysphagia Recipes - 390<br />How to Puree Food – 1,000<br />
    27. 27.
    28. 28. DIY Website<br />
    29. 29. How to Generate Traffic<br />
    30. 30. Content, Content, Content<br />200 Blog Posts<br />20 Guest Blog Posts<br />50 Answers<br />100 Comments<br />20 Youtube Videos<br />
    31. 31. How to Generate Leads<br />
    32. 32. Information in Exchange for Lead<br />
    33. 33. 1,300 emails sent<br />478 Opens<br />128 Clicks<br />
    34. 34.
    35. 35. Turn Leads Into Sales<br />Day 1 – Free Ebook<br />Day 4 – Free Webinar or Presentation<br />Day 10 – Guest Blog Post<br />Day 17 – Product or Service Intro<br />Day 30 – Discount Code<br />Day 45 – Sales Pitch <br />
    36. 36. What Can You Sell?<br />
    37. 37. Recap<br />Expert Economy means opportunity<br />Specialize don’t generalize<br />Implement as a business owner or employee<br />You can start today<br />

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