Basic Facebook MKTG for Hotels
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An introductory level slideshow on the use of Facebook in hotel marketing. For the Facebook and social media beginner.
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Basic Facebook MKTG for Hotels
- 1. Marketing for the Hospitality Industry
- 2. Let’s get the lay of the land… Social Media Basics Facebook and how to use it What could possibly be next?
- 3. What does this mean to YOU?
- 4. Traditional marketing isn’t enough
- 5. This is me
- 6. I am your customer How will you reach me?
- 7. It’s all about the CONVERSATION
- 8. Listen in…
- 9. Not all are created equal Have a strategy Establish clear objectives Determine metrics
- 11. facebook won’t sell a hamburger
- 13. Use facebook as an extension of existing customer service and communications
- 14. Who are you?
- 15. The good
- 16. The gone
- 17. Say what?
- 18. The possibility
- 19. So…now what?
- 20. Target Message Objectives Measure Maintain
- 21. My fans will be… employees? customers? residents?
- 22. How will I reach them?
- 24. What’s next?
- 25. Nicole L. Davis, PhD ndavis@siu.edu @talkingtourism talkingtourism.wordpress.com TalkingTourism Dr.Niki http://www.slideshare.net/TalkingTourism/basic-facebook-for-hotels
Editor's Notes
- Ask what the audience got out of the video – what’s your “aha moment”?
- This is my “aha moment”
- A large part of SM is about the conversation.Digital word of mouth…only MUCH faster
- Listen to the conversation before you jump in – know what’s being said about you – follow other hotels to see how your competition is using SM, specifically FB. Have a strategy before you jump in
- You can’t just jump on the social media bandwagon and expect it to pay off. SM has to be integrated with existing marketing efforts…you have to have a goal – a reason to be using it – and you have to choose wisely. Make sure that your target audience is using the SM of interest.
- We will focus on a fan page… because it’s what you need!
- FB isn’t a sales channel…not yet…so don’t use it like one…you will likely fail.
- It will help a business build a relationship with the customer who’s going to get hungry on Monday night and choose between McDonald’s and Burger King
- Think of FB and other SM sites as a way to build relationships with customers and potential customers.Engage your customers – offer exclusivity to your FB followers – that will mean something different to each of you. Ultimately, you want your fans to talk about your hotel on your page.
- Be smart – there are a lot of you out there, and literally in this example…if I’m searching for you, I’ll stop looking before I get started.
- The good – these guys are using a landing page – which requires a little bit of tech savvyThey offer packagesUnder amenities, they off link through to website for rates, etcAnd they update
- The not so good – began this page in July – kind of let it go…and a possible employee posting something a bit less than necessary.
- The REALLY bad – not only are there unwanted and REALLY unwanted posts here – spam – a testament to why we maintain them daily… - but this was started on September 13th and then nothing…nada…nope. What does this say to the potential customer…
- Trump is using a widget to actually make reservations, this requires a tech geek…The more we merge our social media with our daily functions…well, it’s easier to find this and book on our cell phones than it is to navigate to their website. But – they also have a mobile widget
- If you don’t maintain your fan page…it reflects poorly on your image.
- Take a few minutes to think about all the places you can promote your FB page…
- Location based marketing – like Foursquare, FB Places…and mobile marketing. So…we need to leverage and figure out MKTG 2.0 stuff before we’re left in the dust.