24. Customer satisfaction survey
Bi-annual year end activity
Satisfaction survey is sent to all customer (Especially key customers) through Survey monkey
Questions cover quality, leadtime, pricing, engineering & open ended aspects
Scores are calculated based on NPS
Feedback pertaining to respective departments are forwarded to them for necessary action
25. Enquiry management
Enquiries from events and sales mail id's are handled by marketing
The enquiries are screened based on their validity and relevance
If relevant, the same are forwarded to the internal sales team
Leads are then mapped to the respective external sales person in the CRM
Marketing tracks the status of each lead from time to time
Customized marketing lists are formulated and email are sent to them so as to nurture the
leads
26. Webinar setup & tracking
Webinars are setup up on video conferencing tools by the marketing department
Circulating invitations and digital brochures/assets to participants before/after meeting
Noting down participants and tracking all webinars conducted during the year
Registering participants in the CRM if they have specific product/solution enquiries
27. Vendor Management
Identifying relevant vendors
Onboarding vendors into the system
Liaising with vendors based on project requirements
Collection of invoices & payment processing
Vendor audit and performance scoring