This document provides a personal and professional profile of Abhishek Suresh. It includes his career timeline from 2013 to the present, as well as his education qualifications. It then outlines his current role as Assistant Manager - Corporate Communication and Digital Marketing, and lists the key marketing activities he is responsible for, such as social media marketing, events and conferences, product samples and demo kits, marketing assets development, email marketing, and more.

1. Abhishek
Suresh
Personal Profile
Slides: 26 Duration: 20 mins

2. 2012 - 2015
Career Timeline
2013 - 2016
2017 - 2018
2018 - 2019
2019 - 2020
2020
2020 - 2023
CA - IPCC Management Trainee Assistant Manager - Marketing Services Senior marketing executive
Bcom - Accountancy & Finance MSc - International Management PGP - Strategic Digital Marketing
Work experience
Education
1
2023
Assistant Manager - Corporate
Communication and Digital Marketing

3. Social Media Marketing/Ads
Key Marketing Activities
Video Development
Events & Conferences
Product samples & Demo kits
Social Media Creatives
PR Activities
Customer Satisfaction Survey
Blog Writing
Webinar setup & tracking
Marketing assets development Product launches Vendor management
Email Marketing Brochures & Publications Enquiry management

4. Social Media Marketing
Event coverage Webinars Product promotion
Launch communication
Festive posts

5. Social Media Marketing
Social media calendar and content planning

6. Google Ads

7. Analytics

8. Analytics

9. Social Media Creatives

10. Social Media Creatives

11. Video Development

12. Blog Writing

13. 13.4 2.6 2.4
Openers
%
Clickers
%
Bouncers
%
8
Email Marketing
Product Promotion
Event invitation
Average Stats for India

14. Events & Conferences
ExConnect - Hyderabad (Customer networking event)

15. Events & Conferences
ADIPEC - 2022

16. Events & Conferences
AGRITECHNICA - 2023

17. Marketing assets
Corporate gifts
Physical invitations
Standees
Banners
Corporate presentation

18. Product samples & Demo kits
Demo kits
Product experience area

19. Brochures & Publications
Brochures developed & maintained by Marketing

20. Brochures & Publications

21. Magazine Ads & PR
Corporate level ads Product specific ads Press release

22. Product launches (Virtual)
Virtual product launch of our new LED pendant light during covid lockdown

23. Product launches (Offline)
Factory launch of our latest LED Floodlight

24. Customer satisfaction survey
Bi-annual year end activity
Satisfaction survey is sent to all customer (Especially key customers) through Survey monkey
Questions cover quality, leadtime, pricing, engineering & open ended aspects
Scores are calculated based on NPS
Feedback pertaining to respective departments are forwarded to them for necessary action

25. Enquiry management
Enquiries from events and sales mail id's are handled by marketing
The enquiries are screened based on their validity and relevance
If relevant, the same are forwarded to the internal sales team
Leads are then mapped to the respective external sales person in the CRM
Marketing tracks the status of each lead from time to time
Customized marketing lists are formulated and email are sent to them so as to nurture the
leads

26. Webinar setup & tracking
Webinars are setup up on video conferencing tools by the marketing department
Circulating invitations and digital brochures/assets to participants before/after meeting
Noting down participants and tracking all webinars conducted during the year
Registering participants in the CRM if they have specific product/solution enquiries

27. Vendor Management
Identifying relevant vendors
Onboarding vendors into the system
Liaising with vendors based on project requirements
Collection of invoices & payment processing
Vendor audit and performance scoring

28. THANK YOU