1) The Trac-n-Trace app aims to provide real-time transportation information to commuters through notifications on bus arrival times and locations. 2) Phase 1 of the app will target private schools and organizations to notify parents and employees of arrival times for buses. Phase 2 will make the app publicly available for individual commuters. 3) The app will generate revenue through monthly/yearly payments from Phase 1 clients and in-app advertising once publicly available in Phase 2. The goal is to help commuters save time and ensure security through live transportation tracking and alerts.

1. Trac-n-Trace
Team Name – B2B
College Name – MDI Gurgaon
Presented By –
Abhishek Kumar
(pg14abhishek_m@mandevian.com)
Apurba Mukherjee
(pg14apurba_m@mandevian.com)
FINISTRAT 2015

2. Contents
• VISION
• GOALS & OBJECTIVES
• NEED – SNAPSHOT – REALITY
• PRODUCT FEATURES
• TARGET MARKET
• PHASE 1
• PHASE 2
• BUSINESS MODEL – REVENUE GENERATION
• BIG IDEA

3. Vision
• To be a user friendly
mobile app that would
help commuters save time
and ensure security
Phase 1
• To be the real time
personal assistant for all
the transport information
needs in and around the
city
Phase 2

4. Goals & Objectives
1
• To notify when a bus is about to arrive at the desired
location
2
• Reduce Waiting Time – Bus alert will notify when its time
to leave home
3
• To provide Security through Real time transport
information tracking

5. Need Snapshot Reality
1) According to the All
India Education
Survey (AISES)
conducted by
NCERT, there are
nearly 10,960
private unaided
primary schools.
2) In cities like
Bangalore, Pune,
Hyderabad, NCR a
considerable chunk
of employees use
office buses.
1) No Such App
currently present in
India though some
are used in cities like
Sydney in
collaboration with
the Government
2) Early Mover
Advantage would
result in a significant
market penetration

6. Product Features
Live Countdown - View live information on when the next bus is due at
the desired bus stop
Regular Stop - Add a bus stop to your favourites list for easy access
Arrival Alarm - Set an alarm to be notified when a bus is nearly due
Manual or Auto Refresh - The app will automatically refresh the data
every 60 seconds along with the option for a manual refresh when desired

7. Target Market (PHASE I)
B2B Market
Private Schools
• App to notify parents of
the time of arrival of
the school bus at the
bus stop
• App feature will act as a
Security USP for the
given school
Private Organizations
• App to notify the time
of arrival of the
company bus at the bus
stop
• App feature will give a
sense of security to the
family of the company
employee
The download and installation of the app on Smartphone would be available through Private Schools & Organizations

8. Target Market (PHASE II)
B2C Market
App would be
available for
download
individually on the
App Store
App to provide Real
Time Tracking of
their buses and help
commuters find
earliest arriving bus
of a route at the
nearest bus stop
To approach
Government Transport
Services and Private
Transport Companies
for collaboration

9. Business Model – Revenue Generation
Phase 1 –
Monthly/ Yearly payment to be
received directly from schools
and organizations
implementing the app as a part
of their transport service
Phase 2 –
In App Advertising

10. Big Idea
• How many times did you enter the bus the station right as
the bus pulled away?
• Not knowing when the next bus is coming? Just missed a
bus and need to know if its worth waiting for the next
one? Need to know where the nearest bus stop is?
• Use our app to find answers to your questions and never
waste your time or money again.

11. Thank you